美国女足获2019年国际足联女子世界杯卫冕冠军后，耐克推出了一支60s的黑白广告。
#英文文案#
I！
I believe！
I believe that！
I believe that we!
I believe that we will be four-time champions
and keep winning until we not only
become the best female soccer team
but the best soccer team in the world
and that a whole generation of girls and boys
will go out and play and say things like,
“I want to be like Megan Rapinoe when I grow up”
and that they‘ll be inspired to talk and win
and stand up for themselves,
and I believe that we will make our voices heard
and TV shows will be talking about us every single day
and not just once every four years
and that women will conquer more
than just the soccer field,
like breaking every single glass ceiling
and having their faces carved on Mount Rushmore,
and that we’ll keep fighting not just to make history
but to change it forever!
I believe that we will win!
I believe that we will win!
I believe that we will win!
#中文文案#
我！
我相信！
我相信！
我相信我们！
我相信我们将成为四连冠，继续赢下去
直到我们不仅成为最棒的女足队，
而是世界最棒的足球队。
这一代的男孩和女孩将会走出来踢足球，
说“长大后我想成为梅根·拉皮诺”之类的话，
他们会被激励勇敢说话、努力拼搏
为自己而战
我相信我们的声音会被听到，
电视节目也会每天讨论到我们，而不是四年一次
女性将征服足球场以外的世界，
打碎每一块天花板，
让女性面孔也出现在拉什莫尔山上，
我们将继续战斗，不仅要创造历史，
而且要永远改变它！
我相信我们会赢！
我相信我们会赢！
我相信我们会赢！
媒介360点评：
1、广告内容上，文案与演讲式配音铿锵有力，有利于弥补静态图片的单一性。
2、文案简单有力，通俗易懂，饱含深意。
3、耐克将历史照片与女足球运动员们的系列精彩瞬间画面相结合，加之黑白化的处理和蒙太奇手法，使得画面充满力量。
4、“I believe”宣言反复出现，体现了耐克为女性足球运动员发声，有利于赢得观众和市场。