502 Bad Gateway

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502 Bad Gateway

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502 Bad Gateway

502 Bad Gateway

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🏷️ 一品设计师 ✍️ 一品设计师旨在为设计师们提供文案和优秀的设计作品分享 📅 2026-03-16T07:18:44+00:00

世界杯不仅仅是32支球队的战场

也是各大品牌营销的战场

今天包兄跟大家聊聊

各大品牌的世界杯包装

可口可乐

作为世界杯的指定赞助商

可口可乐每一届的世界杯包装都不能错过

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▲20周年纪念版

今年，可口可乐联合鹿晗推出了世界杯手环瓶

带上时尚酷炫的各国手环瓶

为自己喜爱的球队打call

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包装共31款

在瓶身上设计不同足球队的腰封

撕下来后当手环使用

为你支持的国家队加油打call

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瓶身上还有二维码，拿手机扫码后

即刻进入酷炫的AR足球场

高扬#一起出手有你才队#的旗帜

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除了手环瓶

最近可口可乐还推出了数字瓶

一边看球，一边猜比分

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百事可乐

可能不是赞助商的原因

百事可乐今年没有推出特定的世界杯限量款

而是推出了与足球主题有关的球员限量款

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百 威

作为2018世界杯官方唯一指定啤酒

百威首次推出限量版铝瓶包装

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包装共分为九款

除了主题瓶外

其他八款以八个不同国家的

配色、标志为设计元素

很活力很带感

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除了瓶装系列

还有相应的铝罐系列

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麦当劳

麦当劳今年没有推出限量包装

但2014年那一届的薯条包装很燃

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vivo手机

首次成为世界杯赞助商

vivo推出了世界杯限量款手机来助势

不仅有特定的包装礼盒

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还有特定的手机后壳图案及UI界面

很是绚丽

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蒙 牛

蒙牛今年为世界杯专门打造的

首款世界杯包装酸奶

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旗下的特仑苏

也披上了相应的世界杯战袍

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莫名跟百事的很像

小胖蛋瓜子

包装只有四款：德国、法国、阿根廷、巴西，文案非常简单——德国是冠军、法国是冠军……

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雀巢巧克力

为了德国市场而推出的

德国配色专享包装

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还有空心巧克力人物棒

好玩又好吃

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包兄评语：

对于商家来说，这是一次四年一遇的商机，和世界杯沾边的相关消费也随着世界杯的到来逐渐升温。

世界杯限量款成为很多商家的选择。包装或是从配色入手，或是从代言人入手，或是从球员入手，亮眼、夺目、有激情才能燃起球迷的心中的热情。而随着科技的不断创新，AR等技术不断融入在包装中，让营销有了更多的玩法。