设计 \ Design：Futura
摄影 \ Photography Credits：Futura
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Cloud and Co.是一家位于卡塔尔的传统冰淇淋店，Futura于2019年负责了其品牌推广的内容。3年后，Cloud and Co.再次找到了Futura，希望他们可以将品牌的视觉概念转化为一个三维空间，并作为他们的线下门店。
Cloud and Co. Is a traditional gelato store located in Qatar, in which Futura was in charge of the Branding. After 3 years, Cloud and Co. approached Futura in order to translate the concept into a tridimensional space, which would be their store.
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室内设计遵循了埃舍尔（Escher）超现实主义场景的灵感，在梦幻般的柔和天空和棉花糖云的氛围中，神奇的宇宙再现了新的冰淇淋文化。
The interior design followed the inspiration of Escher′ surreal scenes and refers a dreamlike universe to reaffirm the new gelato culture in a fantastic atmosphere of pastel skies and cotton candy clouds.
客户区域分为两部分：一部分全是粉红色，创建出充满想象力和趣味性的世界，并融入了很多鼓励互动的元素。另一部分则全是深蓝色，营造出神秘而梦幻的景象。这两个部分都由一个吧台连接，该吧台设法将两个区域合并到一个充满白日梦世界中。
The customers′ area is divided into two parts: one completely pink in which an imaginative and playful world is created incorporating elements that encourage the interaction. On the other side, a totally blue environment creates a mysterious and dreamy scene. Both parts are connected by a counter that manages to unite both areas into a daydream world.
Cloud and Co.，给你超越梦想的奇幻体验。
Cloud and Co. Gelato better than your dreams.
项目名称 Name: Cloud and Co.
设计公司 Design: Futura
设计方向 Art Direction: 品牌插图包装设计 Branding Illustration Packaging Design
经营方向 Line of business: 冰淇淋店 Ice Cream Shop
项目地址 Location: 卡塔尔，多哈 Doha, Qatar
发布时间 Release: January, 2021
摄影版权 Photos: Futura
在充满相似外观的乏味品牌的世界中，脱颖而出并建立强大关系的品牌就是成功与持久的品牌。
In a world full of dull brands that look alike, the ones that stand out and create powerful relationships are the ones that succeed and last.
Futura是一家创意工作室，总部位于墨西哥城，成立于2008年，其目标是转变传统设计形式，并试图改变全球设计开发和消费的方式。
Futura is a creative studio based in Mexico City, founded in 2008, with the goal of transforming traditional design forms and trying to change the way design is developed and consumed globally.
我们的工作是不断实验的结果，我们相信创造力至上，以及它不仅可以在图像中而且可以在物体和空间中被转化。Futura的精髓在于使完美与混乱相遇。
Our work is the result of constant experimentation, we believe in creativity above all else and how it can be translated not only in images, but also in objects and spaces. The essence of Futura is in making perfection meet chaos.
我们创造和改造那些脱颖而出的品牌，与人们建立有意义的关系，赋予企业影响力，并在世界各地引起共鸣。我们相信，在当今时代，唯一能发挥影响力的方法就是创造真正的品牌，在当地和全球范围内脱颖而出，与人们建立联系，并产生持久的影响。
We create and revamp brands that stand out to create meaningful relationships with people, empower businesses and resonate around the world. We believe that the only way of being relevant nowadays is to create authentic brands that stand out locally and globally connecting and developing lasting impact with people.
我们是该领域的专家，我们的业务范围超出了视觉范围。我们在品牌业务战略和创造方面经验丰富。我们了解对客户及其项目最有利的是，其品牌的成功是我们的主要目标。我们的指导是我们的附加值。我们不会让他们失败。
We are experts in our field and our scope goes beyond what’s visual. We have experience in brand business strategy and creation. We understand what’s best for our clients and their projects, the success of their brands is our main goal. Our coaching is our added value. We won’t let them fail.
版权免责声明：本文内容由Futura授权发表