Hangzhou is investing in becoming the esports capital of the world
外媒： 杭州致力打造世界电竞之都
wài méi ： háng zhōu zhì lì dǎ zào shì jiè diàn jìng zhī dōu
今年11月，中国内地战队首次夺得《英雄联盟》全球总决赛冠军，iG战队也由此创造了中国电竞的新历史。
jīn nián 11yuè ，zhōng guó nèi dì zhàn duì shǒu cì duó dé 《yīng xióng lián méng 》quán qiú zǒng jué sài guàn jun1 ，iGzhàn duì yě yóu cǐ chuàng zào le zhōng guó diàn jìng de xīn lì shǐ 。
近年来，电竞产业在中国迎来大发展，中国市场也在全球市场影响力举足轻重。2022年亚运会主办城市杭州市正致力于打造世界电竞之都，而这也引起了外媒的关注。
jìn nián lái ，diàn jìng chǎn yè zài zhōng guó yíng lái dà fā zhǎn ，zhōng guó shì chǎng yě zài quán qiú shì chǎng yǐng xiǎng lì jǔ zú qīng zhòng 。2022nián yà yùn huì zhǔ bàn chéng shì háng zhōu shì zhèng zhì lì yú dǎ zào shì jiè diàn jìng zhī dōu ，ér zhè yě yǐn qǐ le wài méi de guān zhù 。
石英网（Quartz）是这样报道的：
shí yīng wǎng （Quartz）shì zhè yàng bào dào de ：
Hangzhou, China is a tourism hotspot with scenic lakes, thousand-year-old temples, and now a brand new esports town complex spanning 3.94 million square feet. (That’s the size of about 68 football fields.)
中国杭州是一个热门旅游城市，拥有风景如画的湖泊和千年古刹，而现在又有了一个新的电竞数娱小镇。这座小镇占地面积394万平方英尺，大约相当于68个足球场。
zhōng guó háng zhōu shì yī gè rè mén lǚ yóu chéng shì ，yōng yǒu fēng jǐng rú huà de hú bó hé qiān nián gǔ shā ，ér xiàn zài yòu yǒu le yī gè xīn de diàn jìng shù yú xiǎo zhèn 。zhè zuò xiǎo zhèn zhàn dì miàn jī 394wàn píng fāng yīng chǐ ，dà yuē xiàng dāng yú 68gè zú qiú chǎng 。
The esports town, operated by the local government, opened its doors to the public Nov. 16. It cost 2 billion yuan to build, Fox Sports Asia reports. LGD Gaming, a Chinese esports organization that owns several successful teams, and Allied Gaming, which owns a network of esports arenas around the world, have a joint office and esports venue in the complex.
电竞数娱小镇由当地政府管理，11月16日向公众开放。据美国福克斯体育亚洲卫视报道称，这个小镇耗资20亿元人民币修建。拥有多支成功团队的中国LGD电子竞技俱乐部以及在全球拥有电子竞技场馆网络的联盟电竞在这个电子竞技城中设有联合办事处以及电竞馆。
diàn jìng shù yú xiǎo zhèn yóu dāng dì zhèng fǔ guǎn lǐ ，11yuè 16rì xiàng gōng zhòng kāi fàng 。jù měi guó fú kè sī tǐ yù yà zhōu wèi shì bào dào chēng ，zhè gè xiǎo zhèn hào zī 20yì yuán rén mín bì xiū jiàn 。yōng yǒu duō zhī chéng gōng tuán duì de zhōng guó LGDdiàn zǐ jìng jì jù lè bù yǐ jí zài quán qiú yōng yǒu diàn zǐ jìng jì chǎng guǎn wǎng luò de lián méng diàn jìng zài zhè gè diàn zǐ jìng jì chéng zhōng shè yǒu lián hé bàn shì chù yǐ jí diàn jìng guǎn 。
According to an article on People.cn, the city expects the complex to attract more than 10,000 aspiring esports professionals and 1 billion yuan in tax revenues. Hangzhou said it plans to build 14 esports facilities before 2022 and will invest up to 15.45 billion yuan to do so. These new projects will include a theme park, an esports academy, an esports-themed hotel, and even a hospital specializing in treating players.
据人民网报道，杭州希望电竞城将吸引超过1万名有抱负的电子竞技职业选手并带来10亿元人民币的税收。杭州称，电竞数娱小镇计划在2022年前打造14个电竞项目，并将为此投资高达154.5亿元。这些新项目将包括一个主题公园、一所电子竞技学院、一家以电子竞技为主题的酒店，甚至还有一家专门为选手提供治疗的运动康复中心。
jù rén mín wǎng bào dào ，háng zhōu xī wàng diàn jìng chéng jiāng xī yǐn chāo guò 1wàn míng yǒu bào fù de diàn zǐ jìng jì zhí yè xuǎn shǒu bìng dài lái 10yì yuán rén mín bì de shuì shōu 。háng zhōu chēng ，diàn jìng shù yú xiǎo zhèn jì huá zài 2022nián qián dǎ zào 14gè diàn jìng xiàng mù ，bìng jiāng wéi cǐ tóu zī gāo dá 154.5yì yuán 。zhè xiē xīn xiàng mù jiāng bāo kuò yī gè zhǔ tí gōng yuán 、yī suǒ diàn zǐ jìng jì xué yuàn 、yī jiā yǐ diàn zǐ jìng jì wéi zhǔ tí de jiǔ diàn ，shèn zhì hái yǒu yī jiā zhuān mén wéi xuǎn shǒu tí gòng zhì liáo de yùn dòng kāng fù zhōng xīn 。
The complex is the first of its kind to open in China. It will not be the last. Chinese company Tencent, the largest video-game company in the world, is building in the city of Wuhu in east China. That development will have an esports university and an esports theme park, among other facilities. Earlier this year, Taicang, also in east China, announced plans to open an esports town.
这是中国开放的首个电竞数娱小镇，但不会是最后一个。全球最大的视频游戏公司腾讯正在中国东部的芜湖打造电子竞技小镇。该项目将建设一所电子竞技大学和一个电子竞技主题公园等。今年早些时候，同样位于中国东部的太仓市公布了电子竞技小镇建设规划。
zhè shì zhōng guó kāi fàng de shǒu gè diàn jìng shù yú xiǎo zhèn ，dàn bú huì shì zuì hòu yī gè 。quán qiú zuì dà de shì pín yóu xì gōng sī téng xùn zhèng zài zhōng guó dōng bù de wú hú dǎ zào diàn zǐ jìng jì xiǎo zhèn 。gāi xiàng mù jiāng jiàn shè yī suǒ diàn zǐ jìng jì dà xué hé yī gè diàn zǐ jìng jì zhǔ tí gōng yuán děng 。jīn nián zǎo xiē shí hòu ，tóng yàng wèi yú zhōng guó dōng bù de tài cāng shì gōng bù le diàn zǐ jìng jì xiǎo zhèn jiàn shè guī huá 。
Hangzhou has an edge on the global stage. The city will play host to the next Asian Games in 2022, where esports are expected to be an official medal event (in 2018, it was a demonstration sport). A Forbes report estimates that esports industry revenues could be $1.65 billion by 2021 worldwide, and China alone is estimated to drive 18% of total esports revenues in 2018. With its investments, Hangzhou is getting ahead in the game.
杭州在全球舞台上拥有优势。杭州将在2022年主办下一届亚运会，电子竞技预计将成为正式的比赛项目（在2018年亚运会上，电子竞技是表演项目）。据《福布斯》的报道估计，到2021年，全球电子竞技产业的收入可能达到16.5亿美元（约合114亿元人民币），而据估计，2018年电子竞技产业总收入的18%就由中国贡献。凭借自身的投资，杭州正在这场比赛中处于领先地位。
háng zhōu zài quán qiú wǔ tái shàng yōng yǒu yōu shì 。háng zhōu jiāng zài 2022nián zhǔ bàn xià yī jiè yà yùn huì ，diàn zǐ jìng jì yù jì jiāng chéng wéi zhèng shì de bǐ sài xiàng mù （zài 2018nián yà yùn huì shàng ，diàn zǐ jìng jì shì biǎo yǎn xiàng mù ）。jù 《fú bù sī 》de bào dào gū jì ，dào 2021nián ，quán qiú diàn zǐ jìng jì chǎn yè de shōu rù kě néng dá dào 16.5yì měi yuán （yuē hé 114yì yuán rén mín bì ），ér jù gū jì ，2018nián diàn zǐ jìng jì chǎn yè zǒng shōu rù de 18%jiù yóu zhōng guó gòng xiàn 。píng jiè zì shēn de tóu zī ，háng zhōu zhèng zài zhè chǎng bǐ sài zhōng chù yú lǐng xiān dì wèi 。
China's Invictus Gaming players celebrate after winning the 2018 LOL World Championship final match against European team Fnatic at Munhak stadium in Incheon, South Korea, November 3, 2018. [Photo/IC]
英国《金融时报（Financial Times）》也关注到中国电竞行业的发展：
yīng guó 《jīn róng shí bào （Financial Times）》yě guān zhù dào zhōng guó diàn jìng háng yè de fā zhǎn ：
今年在全球最热门视频游戏《英雄联盟（League of Legends）》的所有重大比赛中，来自中国的战队都赢得了冠军，更是斩获了全球总决赛冠军。
jīn nián zài quán qiú zuì rè mén shì pín yóu xì 《yīng xióng lián méng （League of Legends）》de suǒ yǒu zhòng dà bǐ sài zhōng ，lái zì zhōng guó de zhàn duì dōu yíng dé le guàn jun1 ，gèng shì zhǎn huò le quán qiú zǒng jué sài guàn jun1 。
Invictus Gaming, the Chinese team, thrashed its European rival Fnatic 3-0, taking home the giant silver “Summoner’s Cup” and more than $840,000 in prize money.
在总决赛中，中国的iG战队以3比0战胜欧洲的Fnatic战队，捧回银色的“召唤师杯”以及超过84万美元的奖金。
zài zǒng jué sài zhōng ，zhōng guó de iGzhàn duì yǐ 3bǐ 0zhàn shèng ōu zhōu de Fnaticzhàn duì ，pěng huí yín sè de “zhào huàn shī bēi ”yǐ jí chāo guò 84wàn měi yuán de jiǎng jīn 。
The rise of esports in China has been even more dramatic than elsewhere. Nevertheless, money has poured into Chinese esports, and the country now has a pivotal influence in the global market.
与其他国家相比，中国电子竞技的发展更为引人瞩目，资金大量涌入电竞产业，现在中国在全球市场拥有举足轻重的影响力。
yǔ qí tā guó jiā xiàng bǐ ，zhōng guó diàn zǐ jìng jì de fā zhǎn gèng wéi yǐn rén zhǔ mù ，zī jīn dà liàng yǒng rù diàn jìng chǎn yè ，xiàn zài zhōng guó zài quán qiú shì chǎng yōng yǒu jǔ zú qīng zhòng de yǐng xiǎng lì 。
Esports will generate $906m in revenue globally this year, according to consultancy NewZoo, while a Goldman Sachs projection suggests 35 percent annual growth and a revenue figure of $2.96bn in 2022.
Newzoo咨询公司的数据显示，电竞今年将在全球带来9.06亿美元收入，高盛公司预测，全球电竞收入将以每年35%的速度增长，并在2022年达到29.6亿美元。
Newzoozī xún gōng sī de shù jù xiǎn shì ，diàn jìng jīn nián jiāng zài quán qiú dài lái 9.06yì měi yuán shōu rù ，gāo shèng gōng sī yù cè ，quán qiú diàn jìng shōu rù jiāng yǐ měi nián 35%de sù dù zēng zhǎng ，bìng zài 2022nián dá dào 29.6yì měi yuán 。
Min-Liang Tan (left) participates in an esport competition on May 22 in Beijing. [Photo provided to China Daily]
The main winners from esports have been game developers, for whom China is their biggest market, according to consultancy Niko Partners.
尼科咨询公司称，电竞的最大赢家是游戏开发商，而中国是其最大的市场。
ní kē zī xún gōng sī chēng ，diàn jìng de zuì dà yíng jiā shì yóu xì kāi fā shāng ，ér zhōng guó shì qí zuì dà de shì chǎng 。
“Our optimism and support for esports is long term,” Tencent’s chief operating officer Ren Yuxin told a conference in June. “In the future, we will invest far more resources, personnel and capital in esports compared to in the past.”
腾讯首席运营官任宇昕在6月的一次会议上说：“我们对电竞的乐观态度和支持将是长期的，未来，我们将在电竞领域投入比过去更多的资源、人力和资本。”
téng xùn shǒu xí yùn yíng guān rèn yǔ xīn zài 6yuè de yī cì huì yì shàng shuō ：“wǒ men duì diàn jìng de lè guān tài dù hé zhī chí jiāng shì zhǎng qī de ，wèi lái ，wǒ men jiāng zài diàn jìng lǐng yù tóu rù bǐ guò qù gèng duō de zī yuán 、rén lì hé zī běn 。”
China is home to more than a dozen professional esports teams. But those revenues are outweighed by the rising costs of wages in an increasingly competitive environment. Top players can demand more than 1 million yuan a year in wages, while transfer fees for top players are typically around 1 million yuan -2 million yuan.
中国有十多支职业电竞队，在日益激烈的竞争环境中，工资成本的上涨超过了营收，顶级选手的年薪可能超过100万元人民币，而顶级选手的转会费一般在100万至200万元人民币。
zhōng guó yǒu shí duō zhī zhí yè diàn jìng duì ，zài rì yì jī liè de jìng zhēng huán jìng zhōng ，gōng zī chéng běn de shàng zhǎng chāo guò le yíng shōu ，dǐng jí xuǎn shǒu de nián xīn kě néng chāo guò 100wàn yuán rén mín bì ，ér dǐng jí xuǎn shǒu de zhuǎn huì fèi yī bān zài 100wàn zhì 200wàn yuán rén mín bì 。
“We are making a loss, but its less and less each year,” said Lu Wenjun, chief executive of Team OMG. “We expect to break even in a year.”
OMG电子竞技俱乐部总裁陆文俊说：“我们在亏损，但是亏损额每年都在减少，我们希望在一年内实现收支平衡。”
OMGdiàn zǐ jìng jì jù lè bù zǒng cái lù wén jun4 shuō ：“wǒ men zài kuī sǔn ，dàn shì kuī sǔn é měi nián dōu zài jiǎn shǎo ，wǒ men xī wàng zài yī nián nèi shí xiàn shōu zhī píng héng 。”
Teams are becoming more professionally run. “Wealthy founders realise that it is no longer enough to rely on their own money,” said David Ng, EDG’s chief executive. “They must introduce investors and find a business model.”
电竞队伍正变得越来越专业化，EDG电竞俱乐部总裁吴历华说：“有钱的创始人意识到，仅仅依靠自己的钱是不够的。他们必须引入投资者，并找到商业模式。”
diàn jìng duì wǔ zhèng biàn dé yuè lái yuè zhuān yè huà ，EDGdiàn jìng jù lè bù zǒng cái wú lì huá shuō ：“yǒu qián de chuàng shǐ rén yì shí dào ，jǐn jǐn yī kào zì jǐ de qián shì bú gòu de 。tā men bì xū yǐn rù tóu zī zhě ，bìng zhǎo dào shāng yè mó shì 。”
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