2021年4月14日，被誉为设计界“奥斯卡”的 德国iF设计奖 ，公布了2021年度包装设计获奖名单！iF奖涉及许多奖项和类别，据官方介绍，今年共收到9个学科、来自44个国家、将近10000个作品参与评选。
其中食品饮料包装获奖作品共计205件，获奖的中国作品中包括许多为我们熟知的品牌，比如 伊利、认养一头牛、元气森林 等；
今天就来分享可持续、传统、
可定制和优质的 部分包装设计获奖作品 ~
话不多说，一起来看下吧！
↓↓↓
Dongfang shan Camellia Oil
via：Shenzhen Qianhai Phecda Creative Design Co., Ltd.
Design Co., Ltd.Shenzhen, China
Eilles Tea: updating true tea tradition
via：Peter Schmidt Group
Hamburg, Germany
MMINNI
via：SHENZHEN ORACLE CREATIVE DESIGN CO.
Co., Ltd.Shenzhen, China
Bubble Tree Refillable Bubble System
via：Trivium Packaging USA
Youngstown, United States
Dragon Rouge Coca-Cola
Signature Mixers Creation
via：Dragon Rouge
London, United Kingdom
Pepsi x China's People's Daily New Media (GCR)
via：PepsiCo
PepsiCo Design & InnovationNew York, NY, United States
ADOPT A COW A2 纯牛奶
via：Changsha University of Science & TechnologyChangsha, China
Milk Packaging Design with the Mang-Dragon
via：Nanjing Weigang Dairy Co., Ltd.
Nanjing, ChinaYuhan Zhang
Rainforest Artesian Water
via：Trivium Packaging USAYoungstown, United States
Pearl red liquor
via：Shenzhen Baixinglong Creative
Packaging Co., Ltd.Shenzhen, China
大匠白酒包装设计
via：Togrow Design
Sichuan, China
Jupiter creative team
via：Shenzhen Baixinglong Creative Packaging Co., Ltd.
Shenzhen, China
习酒
via：Shenzhen BXL Creative PKG Co., Ltd.
Shenzhen, China
Design Saturn Team
via：Shenzhen BXL Creative PKG Co. Ltd.Shenzhen, China
Design Uranus team
via：Shenzhen BXL Creative PKG Co., Ltd.Shenzhen, China
茅台醇酒
via：Guangzhou Wendao Advertising Co., Ltd.Guangzhou, China
初心酒
via：Guangzhou Wendao Advertising Co., Ltd.Guangzhou, China
Luzhou Laojiao 1915
via：Shenzhen Tigerpan Packaging DesignCo., Ltd.Shenzhen, China
Niulanshan Limited Edition of Zodiac Ox
via：Shenzhen Tigerpan Packaging DesignCo., Ltd.Shenzhen, China
Hito to Ki to Hitotoki
via：BULLET Inc.
Tokyo, Japan
Music wINNOry [Winery]
via：INNOCEAN Worldwide
Seoul, South Korea
Primera Mindful Clean Beauty New BI
via：AmorepacificSeoul, South Korea
Petal Foaming Hand Soap Bottle
via：Trivium Packaging USA
Youngstown, United States
Dove | Refillable deodorant
via：VanBerlo Agency
Eindhoven, Netherlands
HERA Age Away Collagenic
via：Amorepacific
Seoul, South Korea
BAUM
via：SHISEIDO Co., Ltd.Tokyo, Japan
Soft tip eye cream tube
via：Kolmar Korea Co., Ltd.
Seoul, South Korea
Cosmetics gift set
via：SZ Baixinglong Creative PKG Co. Ltd.Shenzhen, China
Triptych of Lune Avocado Hair Care Box
via：Polyvoly Technology (Wuhan) Co.,Ltd
Wuhan, ChinaWang Yuchen, Chen Yue, Ye Peng
Mid-Autumn Moon Longing Gift
via：Hangzhou Netease Yanxuan Trading
Co., Ltd.Hangzhou, China
BIZEUN PURE GIFT SET
via：SPC Group，SPC SAMLIP
Seoul, South KoreaSeo Yoon Yang (Art Direction)、
Yu Jeong Kim (Graphic Design) 、Su Hee Lim (Graphic Design)
Eilles Coffee No 1873 |
Taste for a New Generation
via：Philipp und Keuntje GmbH
Hamburg, Germany
HANYUL Sustainable Campaign
via：Amorepacific
Seoul, South Korea
Fan Wu
via：SHENZHEN ORACLE CREATIVE DESIGN CO.
Co., Ltd.Shenzhen, China
Beauty of Tea
via：Jing Yang/Wei Di/Zongwen Yuan
Beijing, China
Song Huang Tea
via：Shenzhen Baixinglong CreativePackaging Co. Ltd.Shenzhen, China
"Tea House" tea packaging
via：ZRP Printing Group Co., Ltd.Zhongshan City, ChinaFuyin Li, Pengli Li, Xiaoqin Li
Huaxiang Manor Tea
via：Shenzhen Qianhai Phecda Creative Design Co., Ltd.
Design Co., Ltd.Shenzhen, China
Lifease Light Health Care Series Packaging Design
via：Hangzhou Netease Yanxuan Trading
Co., Ltd.
Hangzhou, China
Nutine
via：Kolmar Korea Co., Ltd.
Seoul, South Korea
Solar Media
via：Shenzhen Tigerpan Packaging DesignCo., Ltd.Shenzhen, China
Starlab Lab Products
via：Melting Experience GmbH
Hamburg, Germany
Simon Packaging
via：Simon Design TeamBarcelona, Spain
Sonos Arc Packaging
via：Sonos Inc.
Santa Barbara, United States
AROMA PLAYER packaging
via：shenzhen neewer technology Co. Ltd.Shenzhen, China
Paper tube
via：Kolmar Korea Co., Ltd.
Seoul, South Korea
Ecover Laundry
via：People Against Dirty Richmond, United KingdomRyan McSorely, Jesse Horne
Deardot Yuja Cleansing Seal
via：Woorikidsplus Inc.
Incheon, South Korea
从这些获奖作品可以知道
看似简单的产品包装
其实 充分考虑了回收材料
以及可持续的包装设计和运输方法
最终的成品不再只是颜值上取胜
更多的是传达了环保的意义
当然我们在欣赏这些获奖作品时
不能一概而论
要 对每款作品都有自己的见解或者深层的思考
客观去 看待作品的优势与不足
也是设计大奖举办的意义~