视频加载中...
1月1日-3日，北京华熙LIVE五棵松，山西杏花村汾酒国际贸易有限责任公司主办的“来自丹麦 ‘心’是汾酒”——爱顿博格青花30汾酒白酒酒心巧克力发布会举办。
From January 1st to 3rd, Fenjiu Liqueur Chocolate was Launched by ShanxiXinghua Cun Fenjiu International Trade Limited Company at Huaxi Live, Wukesong, and the theme of this event is “From Denmark, and the Heart is Fenjiu”.
全球第一款白酒和巧克力跨界联名的新品正式推出。当清香甘冽的山西汾酒注入馥郁丝滑的丹麦巧克力之心，激发美妙味蕾体验的同时，也以颇具创意的形式，为品牌带来更多可能性，赋予白酒开拓国际化的新路径。
The world's first crossover liqueur chocolate was officially launched. When the fragrant and sweet Shanxi Fenjiu was infused into the silky Danish chocolate, it stimulated the wonderful taste and brought more possibilities for the brand in a creative form, giving Chinese Baijiu a new path for internationalization.
本次发布会选在汾酒主题快闪店内举办。以神秘的城堡，童话的形状，将现场划分为5个区域：汾酒文化国际传播史二次元漫画互动区、爱顿博格青花汾酒30白酒酒心巧克力体验区、“汾”享鸡尾酒区、拍照打卡地带和汾酒国际品牌展示区等。
The press conference was held in Fenjiu-themed pop-up store. With the shape of a mysterious castle and fairy tale, the site was divided into 5 zones: Fenjiuculture international communication history with cartoon interactive zone, Fenjiu Liqueur Chocolate tasting zone, Fenjiu cocktail tasting zone, photo shooting zone and Fenjiu international brand exhibition zone.
整个场景充满特色风格，历史感和现代感交融，在带给嘉宾独特视觉冲击力的同时，也让来宾沉浸式体验了“中国清香”香遇“丹麦巧克力”的跨国际、跨文化的魅力。
The whole scene was full of distinctive style, and a blend of history and modernity. It brought guests a unique visual impact while also allowing them to immerse themselves in the cross-international and cross-cultural charm of "ChineseBaijiu" meeting "Danish chocolate".
白酒是中国人的独特创造，是引以为豪的传统文化。山西汾酒被誉为“国酒之源、清香之祖、文化之根”，拥有6000年酿造史、1500年名酒史、1300年蒸馏酒史、300年品牌史和100年国际史，是中国白酒文化的集大成者和清香型白酒代表。
Baijiu is a unique creation of Chinese people and a proud traditional culture inChina. Shanxi Fenjiu, known as "the source of Chinese liquor, the origin of light aroma Baijiu, and the root of Chinese liquor culture", has 6000years of history, 1500 years of history as famous liquor, 1300 years of distilled liquor history, 300 years of brand history and 100 years of international history. It is representative of Chinese Baijiu culture and light aroma Baijiu.
清香型是典型的“国际香”，是最受外国人喜欢的国际化香型。多年来，汾酒一直发挥“国际香”优势，从产品和品牌出海，到文化和标准的出海，持续引领中国白酒国际化进程。
Light aroma Baijiu has the typical "international aroma", which is the most popular aroma type among foreigners. Over the years, Fenjiuhas been playing out the advantage of "international aroma", from the export of products and brands, culture and standards, and continue leading the internationalization process of Chinese Baijiu.
丹麦是著名的童话之乡，来自“安徒生故乡”哥本哈根的爱顿博格AnthonBerg，历来是欧洲皇室贵族的*用御**精品，已有138年的古老历史，是酒心巧克力的先祖。爱顿博格拥有特殊的酒心巧克力制作工艺，可以直接将高浓度的烈酒注入巧克力中，但仍保持酒的纯度和原味。
Denmark is a famous hometown of fairy tales. Anthon Berg from Copenhagen, the"hometown of Andersen", has always been a royal boutique for European royalty and nobility. With an ancient history of 138 years, it is the birthplace of liqueur chocolate. Anthon Berg has a special making process for liqueur chocolate, which can maintain the purity and original flavor of the liqueur when it is directly put into chocolate.
此次汾酒与丹麦酒心巧克力之祖爱顿博格的相遇，是两大品牌的一次跨界合作。以清香汾酒注入爱顿博格巧克力之心，两种不同味道的碰撞融合，代表着东西方文化的碰撞，既具创新性，又赋予了白酒新的形态，展现了更加独特新奇的口感。发布会现场，媒体和与会人员在试吃后，纷纷给出了好评。
The meeting between Fenjiu and Anthon Berg, the origin of Danish liqueur chocolate, is a crossover cooperation between the two brands. With Fenjiu putting into Anthon Berg chocolate, the fusion of two different flavors represents the collision between eastern and western cultures, which is innovative and gives new forms of Baijiu, showing a more unique and fresh taste. At the press conference, the media and participants gave high praise for the chocolate after tasting.
业内人士评论，这样中西合璧的联名合作，也传递汾酒的多元化创新精神、高品质定位和国际化方向。这种跨界并不是简单去试水其他领域，而是在品牌之间实现更多精神共振，达到深层次的共鸣，开拓白酒文化的新边界。
Some in the industry commented that the joint cooperation between China and the West also conveyed the diversified innovation spirit, high-quality positioning and internationalization direction of Fenjiu. This kind of crossover does not mean simple trial in other industries, but to get spiritual resonance between brands, to achieve deeper resonance and to develop new boundaries of Baijiuculture.
山西杏花村汾酒国际贸易有限责任公司负责人表示，以往白酒国际化更多面向华人市场，随着国际化进程加快，白酒需要真正地面向外国人市场。推出“汾酒酒心巧克力”这样的跨界联名产品，是汾酒在真正构建国际化营销渠道的标志，2022年汾酒国贸将围绕国际市场C端培育做工作，并借助与优秀品牌的强强联合，实现文化碰撞和品牌互动，掀开国际化新篇章。
The general manager of Shanxi Xinghua Cun Fenjiu InternationalTrade Limited Company said that the internationalization of Chinese Baijiu in the past is more oriented to the Chinese market. With the acceleration of internationalization, Baijiu needs to be truly oriented to the market of foreigners. The launch of such crossover brand products as "Fenjiu LiqueurChocolate" is a sign that Fenjiu is really in building an international marketing channel. In 2022, Shanxi Xinghua Cun Fenjiu International TradeLimited Company will focus on the cultivation of C-end in the international market, realize cultural collision and brand interaction through collaboration with other excellent brands, and open a new chapter for internationalization.
来源：汾酒国际