
图片说明:位于伦敦的欧睿国际总部认证海尔空调是全球互联空调销量第一(左:欧睿国际调研总监David
英国伦敦时间2月1日,世界权威市场调查机构欧睿国际(Euromonitor)正式签署发布全球互联空调(包括智能空调)市场报告。中国互联空调(包括智能空调)的销量在全球占比超过70%,中国已经成为最大的互联空调(包括智能空调)市场。
按2016年度销量台数计,海尔是位列全球第一的互联空调(包括智能空调)品牌,其所占的市场份额为23.6%,超二三名份额之和。以海尔为代表的中国家电成为世界互联空调(包括智能空调)的主流。其主要原因是智能家居理念在中国的推行,以及年轻消费者对于智能产品的追捧,使得互联空调(包括智能空调)在中国的销量遥遥领先于世界其他国家。
此次调研报告是欧睿国际在全球46个国家和地区同步展开,涉及全球30个主流空调品牌。随着智能家居一体化的兴起,全球互联空调(包括智能空调)的销量在2016年达到峰值,2013-2016年互联空调(包括智能空调)的复合年增长率62%。无线设备推动家庭自动化领域的重要增长,许多制造商与零售商热衷投资该领域。便利性与控制也是促进互联空调增长的关键因素。未来,这一市场的规模将继续增长,中国互联空调(包括智能空调)市场仍有潜在的发展潜力。
据报告定义,互联空调具有内置连接功能,通过互联网/其它电器/其它装置与消费者实现相互联动的空调均被视为互联空调。互联空调包括智能空调,智能空调能通过内置连接设备和其它网络服务以及感应、分析等高级功能取代人为操作。物联家电涉及的空调,即利用信息传感和识别设备与各类装置相联结的空调,也属互联空调范畴。
欧睿国际是拥有45年历史的英国老牌调研机构,目前已经成为全球领先的战略市场信息提供商,而常驻于全球80个国家的行业专家团队可以深度解析当今国际化商业背景下的各类前沿趋势,确保了其研究在世界范围内的权威性。
Euromonitor : China is the number one connected air-conditioner market in the world
On February 1, London time, world authoritative market survey institution Euromonitor officially signed and released the global connected air-conditioner (including smart air conditioner) market survey data report, showing that the sales volume of connected air-conditioners (including smart air conditioner) in China accounted for 70% of that of the world, thus making China the number one market for connected air-conditioners (including smart air conditioner) in the world.
Haier is the number one brand of connected air conditioner (including smart air conditioner) in the world, with a market share of 23.6% in terms of volume sales in 2016, exceeding the sum of those of the second and third players. Chinese household appliances represented by Haier have become the mainstream in the world thanks to its promotion of the concept of intelligent home in China, as well as the pursuit of young consumers for smart products. As the result, the sales volume of connected air-conditioners (including smart air conditioner) in China is far ahead of other countries.
This survey report had been synchronously conducted in 46 countries and regions, involving 30 brands throughout the world. With the emergence of integrative smart home, the sales volume of global connected air-conditioners (including smart air conditioner) reached the peak in 2016; and the compound annual growth rate of connected air-conditioners (including smart air conditioner) from 2013 to 2016 registered 62%. Wireless equipment has boosted the significant progress of home automation, thus drawing the increasing investment by a number of manufacturers and retailers in such field. Convenience and control are the key factors which promote the growth of connected air-conditioners (including smart air conditioner). In the future, this market will continue expanding, with the connected air-conditioner (including smart air conditioner) market in China possessing great development potential.
According to the evaluation criteria of Euromonitor, connected air conditioners are air conditioners with built-in connectivity capability to communicate with other appliances and/or other devices and/or consumers, and loT appliances that can communicate with each other. Connected air conditioners include smart air conditioners, which are automated appliances requiring little human intervention and integrating built-in connectivity, advanced capabilities in sensing, analytics, integrated with supporting online services.
As the famous British market research company with a history of 45 years, Euromonitor has become the leading strategic market information supplier in the world, while its industrial experts in 80 countries can conduct in-depth analysis of all frontier trends under the current international and commercial background to ensure its authority in the research across the world.