54年前，现代默克的缔造者乔治·W·默克说：“我们应当永远铭记，药物旨在救人，不在求利，但利润会随之而来。如果我们记住这一点，就绝对不会没有利润；我们记得越清楚，利润就会越大”。这句话作为默克公司的信条，代代相传，与此同时默克公司也经久不衰。
其实，这句话很直白，它甚至看起来非常不起眼。但是它表达出了把救人作为第一要务的纯粹的初心，表达出了以顾客为关注焦点的动机。
大家可以思考一下，我们所知的最成功的企业家的理念是不是与此不谋而合。
乔布斯的经营理念：
1、不惜一切代价取悦客户；
2、好的创意需要时间；
3、不要纠结于错误；
4、激情非常重要。
第一条转化为品质语言也是以客户为关注焦点。很明显可观的利润随之而来，但是他的初衷不是为了求利。
近年来双十一购物狂欢节的成交量备受人关注，它一次次打破记录。阿里巴巴集团早已赚得盆满钵满。然而马云创办双十一的初衷是什么？“不为赚钱，希望大家开心就好”。为了顾客，而不为赚钱，真是英雄所见略同。我相信这不是他的冠冕堂皇之词，我相信他的初衷就是为了让大家在这一天享受折扣购物带来的喜悦。事实上，我们千千万万人见证着他的这种利他的本心让他做到了！
大企业家或许离我们遥远，我可以举一个身边的小例子。
年前，趁着天气好我们一家去爬山。下山时我们并未原路返回，而是越过山头，走进了后山。然而，下山的路比较平稳，也比较多弯弯绕绕，比上山的路远多了。我们又累又渴，在半山腰遇见人家便上前借水喝。这家不仅准备了一次性杯子，免费提供凉白开，而且还有茶水服务。
父亲走过这条路，他还知道这家卖的豆腐十分美味，我们便买了两块。喝水休憩期间，我见许多人如我们一般来此借水喝，并且大家都知道这里的豆腐品质好，每人都来买上一块。这家人做的两桌豆腐很快就卖完了。
佛系营销，没有宣传，还真是酒香不怕巷子深。在这里，方圆十里看不到其他的住户，他们的生意竟然还这样好做！我想和他们慷慨与人方便有关系。最开始定是单纯借水，而后再提供一些增值服务。
回家后我才发现他们的核心竞争力。这豆腐真的是我吃过最好吃的豆腐。“此物只应天上有，人间哪得几回尝”。口感真是一绝，豆腐软而有嚼劲，细而不化，真可谓是人间美味。用它来煮汤，热水开了，下豆腐，等煮得浮起来以后便撒上香葱蒜末，淋上香油。吃起来就像冻豆腐那般有缝隙能够灌汤，又比冻豆腐细腻很多。就这样的豆腐，改天我还要跋山涉水去买！制作精良，原汁原味，口口相传，这就是品质的力量！
正所谓身正不怕影子斜，若身子斜了，那么结局肯定是一步步走向难以挽回的深渊。比如三鹿集团三聚氰胺的案例、比如许多只仿包装却不仿成分配方的无良化妆品商家、比如各种假代购。当生意的本质变成了不择手段的牟利，一时之间可能赚了快钱，然而快钱不可能长久，这本质便是自寻短见，自毁前程。“得道多助，失道寡助”没听说哪个卖假货的发了大财。假货就是假货，总有一天会被揭露。
质量就在我们身边。以客户为关注焦点告诉我们做生意讲究良心、讲究细水长流。一点点积累的口碑是生意稳固发展的地基。建立口碑这件事需要一辈子，而毁坏它，只需要一瞬间。
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Fifty-four years ago, George w. Merck, the founder of modern Merck, said: "we should always remember that the purpose of medicine is to save lives, not to make profits, but the profits will come. If we keep this in mind, there will never be no profit; The more we remember, the bigger the profit will be. " It's a belief that has been passed down through their generations, and Merck has been around forever.
In fact, this sentence is very straight forward, it even seems very insignificant. But it expresses a pure initial desire to save people as the top priority, and a motivation to focus on the customer.
You can think about whether the most successful entrepreneurs we know have the same idea.
Jobs' business philosophy:
1.Please customers at all costs；
2. Good ideas take time;
3.Don't dwell on mistakes;
4. Passion is very important.
We translate the first one into quality language ，and that is focus on our customer. It was clear that a handsome profit would follow, but it was not for profit.
In recent years, the transaction volume of the singles' day shopping carnival attracts people's attention, and it breaks records again and again. Alibaba group has already made a lot of money. But what was Jack Ma's original intention in creating singles' day?" Not to make money, I just hope everyone is happy." Great minds think alike. I am sure this is not a high-sounding statement of him, and I'm sure his original intention is to let everyone enjoy the joy of shopping at a discount on this day. In fact, millions of us have witnessed that his altruistic nature made him make it!
Famous entrepreneurs may be far away from us, I can take a small example around.
We once took advantage of the good weather to climb the mountain before the Spring Festival. Instead of going back down the mountain, we went over the top and went behind it. However, the descent road was smoother and more winding than the ascent one. Tired and thirsty, we came to a house halfway up the hill and borrowed water for drink. They not only prepared disposable cups and provided free cold boiled water, but also prepared tea service.
After my father had walked this way, he also knew that the tofu was very delicious, so we bought two pieces. During the rest period, I saw many people like us come here to borrow water, and they all know the quality tofu here, so everyone came to buy a piece. Two tables of tofu in the family were quickly sold out.
They are “buddhist” marketing, with no publicity. That's really good wine needs no bush. There are no other residents within a radius of ten miles, but their business should be so good! I think it has something to do with their generosity to offer convenience to customers. They must start with simply borrowing water, and then offer more adds value.
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When I got home, I found their core competence. This tofu is really the best tofu I've ever had. "This thing should only be in the sky, and we barely have chance to taste in our earth. " The taste is really a must. Tofu is soft and chewy, thin and not melting, which is really the world's delicious. Just use hot water to boil, put the tofu, sprinkle with chives garlic minced, and drizzle with sesame oil after they float up. It tastes like frozen tofu that can be filled with soup, but it is more delicate than frozen tofu. I'll travel far and wide to buy them again one day! Excellent production, original taste, and word of mouth, They are the power of quality!
There is an old saying: a person standing straight doesn't worry about his shadow slanting. If the body slanting, and the end is certainly tragic. Such as the case of Sanlu group's melamine, such as many unscrupulous cosmetic companies that only copy the packaging but not the ingredients, such as various fake purchasing agents. When the essence of a business is to make money by dishonest means, they may be able to make money quickly at a moment, but this is not possible for a long time. The essence of these action is self-suicide, and self-destruction of the future. A just cause gains great support, an unjust one gains little. I've never heard of anyone making a fortune by selling fake goods. Fakes will be exposed sooner or later.
Quality is around us. Customer focus tells us that doing business requires conscience and long-term insistence. Word of mouth is the foundation of steady development of business. Word of mouth takes a lifetime to build but a moment to destroy.
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