【学校介绍】
香港浸会大学（Hong Kong Baptist University），简称“浸大”，是一所国际化研究型博雅大学，七个学院/学院和视觉艺术学院提供广泛的课程，涵盖不同的学科，从艺术、商业、传播、社会科学到科学和技术、中医和体育。
浸会大学以艺术和人文为基础，提供教育和研究环境，以人文为重点，促进科技进步。
2021~22年度
QS世界大学排名 第287位
U.S. News世界大学排名 第610位
THE高等教育世界大学排名 第401-500位
中国 软科世界大学学术排名 第801-900位
【商科常申专业一览】
Master of Science (MSc) in Global Marketing Management (This is a joint degree programme collaborated with University of Sheffield, UK.)全球营销管理
Master of Science (MSc) in Entrepreneurship and Global Marketing创业与全球营销
Master of Science (MSc) in Marketing for the Creative Economy (Approved Programme under UGC's Targeted TPg Programmes Fellowships Scheme)
创意市场营销理学硕士
Master of Science (MSc) in Finance (FinTech and Financial Analytics) (Approved Programme under UGC's Targeted TPg Programmes Fellowships Scheme)金融学
Master of Science (MSc) in Data Analytics and Business Economics数据分析和商业经济
Master of Science (MSc) in Corporate Governance and Compliance公司治理与合规理
Master of Science (MSc) in Business Management商业管理硕士
Master of Science (MSc) in Applied Economics应用经济学
Master of Science (MSc) in Applied Accounting and Finance应用会计与金融
Master of Human Resources Management (MHRM)人力资源管理
Master of Accountancy (MAcc)会计学
【专业详细介绍】
专业1：Master of Science (MSc) in Global Marketing Management (This is a joint degree programme collaborated with University of Sheffield, UK.)全球营销管理（谢菲尔德大*联学**合学位）
专业介绍：
该课程为学生提供与市场营销管理相关的国际职业生涯所需的知识和技能。培养学生对与全球组织相关的营销理论和实践的理解，使他们能够识别和批判性地评估在应对不断变化的社会、政治和经济环境所带来的挑战时所采用的策略。培养学生对市场营销学科中情境力量对企业的影响的理解。
通过独立学习，培养学生对国际相关市场研究的理解和能力，并最终提交论文。为学生提供独特的国际机会，体验两所研究型大学(谢菲尔德大学和浸大)提供的高质量学习和教学，与来自不同文化的教师和学生互动。
学制： 1年
学费： 13025英镑（英国学期+126000香港学期）
入学要求： 任何学科的优秀学位（二等以上2:1）或更高，或具有同等学历，具有专业资格，有学习市场营销原理和实践的愿望，申请人不需要先前的市场或管理经验。雅思6.5+（单项6.0+）/托福88+
Programme Structure
I. Required Courses 27 units
Semester 1: 75 TUOS at the University of Sheffield
MGT 6073 Global Marketing 15 TUOS
MGT 6145 Marketing Management 15 TUOS
MGT 6180 Contemporary Marketing Practices 15 TUOS
MGT 6181 Marketing Communications 15 TUOS
MGT 6182 International Consumer Behaviour 15 TUOS
Semester 2: 12 units at HKBU
MKT 7250 International Services Marketing Management 3 units
MKT 7260 Strategic Marketing 3 units
MKT 7270 International Marketing Research 3 units
MKT 7280 Socially Responsible Marketing in an International Context 3 units
II. Dissertation 9 units
Summer: a student shall take either at the University of Sheffield or HKBU
Either
MGT 689 Project Dissertation 45 TUOS
Or
MKT 7290 Project Dissertation 9 units
专业2：Master of Science (MSc) in Entrepreneurship and Global Marketing创业与全球营销
专业介绍：
创业及全球市场营销理学硕士是香港浸会大学市场学系提供的硕士学位课程，为期15个月，全日制修读。
这个方案与其他方案的不同之处在于其国际组成部分。它是为任何学科的毕业生，无论国籍，希望获得创业知识，心态和工具，以评估和驱动商业机会，并为那些寻求研究生教育，以提高管理和领导角色或开始创业生涯。
学制： 1.25年
学费： 248000港币
入学要求： 申请人应具有公认大学或可比机构任何学科的学士学位或同等学历，或至少拥有180个ECTS学分。雅思6.5+（单项6.0+）/托福90+，不需要GMAT
Programme Structure
MKTG 7010 Startup Creation Process and Entrepreneurial Ecosystem (3 units)
MKTG 7020 Entrepreneurship and Business Opportunities (3 units)
MKTG 7030 New Venture Business Planning, Small and Family Business (3 units)
MKTG 7040 Accounting and Finance for Entrepreneurs (3 units)
MKTG 7050 Strategic Management (1.5 units)
MKTG 7060 Marketing Planning (1.5 units)
MKTG 7110 Socially Responsible Entrepreneurship in an International Context (3 units)
专业3：Master of Science (MSc) in Marketing for the Creative Economy (Approved Programme under UGC's Targeted TPg Programmes Fellowships Scheme)
创意市场营销理学硕士
专业介绍：
该课程立足于国际视野，将学生集中在当前的学术和专业话语中，研究创意经济的文化和创意景观、过程和系统; 使学生能够建立、管理和评估适合创意经济的营销和商业策略;培养学生有效地向对文化创意业务有不同理解水平的受众传达想法的能力;和培养学生在区域和全球创意经济中具有国际视野的有能力的领导者。
该研究生课程的目标是拥有商业或创意实践学位的毕业生，他们希望为区域或全球创意经济贡献自己的商业和营销知识。
学制： 1年
学费： 250000港币
入学要求： 申请人应具有公认大学或可比机构任何学科的学士学位或同等学历，雅思6.5+/托福79+
Programme Structure
Core Courses (21 units)
Semester 1 (12 units)
Strategic Marketing Management
Brand Development and Sponsorship
Digital Marketing Strategies
Entrepreneurship in the Creative Economies
Semester 2 (6 units)
Seminars in Contemporary Marketing Issues in Creative Economies
Creative Service-Learning Project
Summer (3 units)
- week Overseas field trip*
Elective Courses (9 units)
Semester 1 (3 units)
Critically Engaged: Creative Practices in Context
Research Methodology for the Visual Arts
Business Accounting
Semester 2 (6 units)
Courses offered by MKT (1 out of 2 Courses)
Socially Responsible Entrepreneurship in an International Context
Services Marketing Management
Courses offered by AVA (1 out of 2 Courses)
Arts & the Public: Interpretation & Presentation
Visual Arts Theory & Criticism
专业4：Master of Science (MSc) in Finance (FinTech and Financial Analytics) (Approved Programme under UGC's Targeted TPg Programmes Fellowships Scheme)金融学理学硕士（金融科技和金融分析）（教资会有针对性的TPg计划奖学金计划下的批准课程）
专业介绍：
该项目旨在为学生提供金融、金融科技和金融分析方面的知识，帮助他们发展解决金融相关业务问题的能力，并培养他们为当今数据驱动的经济中快速增长的需求做好准备。从这个项目的毕业生将发展新的见解和观点，抓住来自新兴技术和分析技能的机会，并利用它们将金融行业带到下一个水平。
学制： 1年
学费： 288000港币
入学要求： 申请人应具有公认大学的学士学位或同等学历，雅思6.5+/托福79+，有GRE/GMAT良好分数对申请有帮助，在开始学习该课程之前，学生必须具备金融、数学或计算机科学方面的基本培训经验，满足这一要求的方式有：持有主修/辅修某一必修领域的先前学位，完成这些领域的大量课程或相关的以前的工作经验，申请人如不具备这些资格，必须完成特定的预备课程，包括量化方法（数学、统计学）、金融和经济学等。
Programme Structure
I. Required Courses 24 units
FIN 7780 Financial Technology (FinTech) 3 units
FIN 7790 Machine Learning for Financial Data 3 units
FIN 7800 Corporate Finance 3 units
FIN 7810 Investment Management 3 units
FIN 7830 Financial Computing with Python and R 3 units
FIN 7840 Blockchain and Cryptocurrency 3 units
FIN 7870 Financial Derivatives and Risk Management 3 units
FIN 7900 Cybersecurity, Privacy and Regtech for Finance 3 units
II. Elective Courses 6 units
Two of the following courses:
FIN 7820 Applied Financial Econometrics 3 units
FIN 7850 Algorithmic and High-Frequency Trading 3 units
FIN 7860 International Financial Management 3 units
FIN 7880 Textual Analysis in Finance and Accounting 3 units
FIN 7890 Compliance in Finance 3 units
FIN 7910 Independent Studies/Integrative Project*
专业5：Master of Science (MSc) in Data Analytics and Business Economics数据分析和商业经济学
专业介绍：
数据分析和商业经济学理学硕士(MScDABE)，提供坚实的商业经济分析和数据分析培训。除了核心基础课程，学生还将学习各种应用选修课，训练他们利用相关数据分析商业经济问题。本课程的一个显著特点是在商业经济知识、统计模型和编程技能方面的平衡训练。
学制： 1年
学费： 225000港币
入学要求： 在特定的经济领域，整体的学习成绩和潜力比事先准备更重要。该课程面向拥有商业或非商业领域本科学位，并有良好数量训练的学生开放。为了符合数据分析和商业经济学理学硕士课程的入学资格，申请人必须持有认可大学的学士学位，或同等学历，并具有令人满意的学术表现。雅思6.5+/托福79+
Programme Structure
I. Required Courses 15 units
ECON7870 Managerial Economics and Business Strategy 3 units
ECON7880 Foundations in Big Data Analytics: Concepts and Techniques 3 units
ECON7890 Foundations in Big Data Analytics: Programming 3 units
ECON7900 Statistics for Data Science 3 units
ECON7920 Executive Workshop Series 3 units
II. Elective Courses 15 units
Five of the following courses:
ECON7025 Business Economics Internship 3 units
ECON7035 Artificial Intelligence for Business 3 units
ECON7045 Regulating Big Tech and Data Protection 3 units
ECON7055 Projects for Data Analytics 3 units
ECON7110 Advanced Econometrics 3 units
ECON7430 Applied Cost-Benefit Analysis 3 units
ECON7640 Economics of Digital Currencies 3 units
ECON7850 Economics of Digital Markets 3 units
ECON7910 Data Visualization with Story-telling 3 units
ECON7930 Analytics for Spatial, Textual and Social Network Data 3 units
ECON7940 Data-driven Decision Making 3 units
ECON7950 Business and Economic Forecasting with Big Data 3 units
ECON7960 User Experience and A/B Testing 3 units
ECON7970 Applied Predictive Modeling 3 units
ECON7980 Innovation and Entrepreneurial Economy: China and Global Development 3 units
ECON7990 Economics of Smart Cities 3 units
专业6：Master of Science (MSc) in Corporate Governance and Compliance公司治理与合规理学硕士
专业介绍：
为应对日益复杂的监管环境，以及投资者和股东日益高涨的期望，公司治理和合规科学硕士课程(课程)为董事(特别是独立非执行董事)提供专业培训和传授实用知识，公司秘书,以及相关领域的专业人士，以加强其组织的可持续性和问责性。这个专业认可的硕士学位可以帮助我们的毕业生在他们的组织中担任高级职位，从管理到董事会。
在课程开始时，我们将提供基础课程，以培养学生对商业运作和环境的良好理解。公司治理的不同方面的课程将为学生提供深入的知识和相关的专业技能。将强调包括风险管理和合规在内的新兴主题，以加强日常的专业作用，以及长期的治理层面的领导作用。
学制： 1年
学费： 172500港币
入学要求： 认可大学或可比机构的任何学科的学士学位，或同等资格(如认可的会计或金融专业资格)。有三年相关工作经验者优先。雅思6.5+/托福79+
Programme Structure
I. Required Courses 24 units
ACCT7770 Corporate Accounting 3 units
ACCT7780 Corporate Law 3 units
ACCT7790 Corporate Governance and Risk Management 3 units
ACCT7800 Corporate Administration 3 units
ACCT7810 Securities Regulation 3 units
ACCT7820 Taxation 3 units
FIN 7740 Corporate Finance and Risk Management 3 units
MGNT7740 Strategic Management 3 units
II. Electives Courses 6 units
ACCT7170 Project 3 units
ACCT7760 International Taxation 3 units
ACCT7830 Risk, Compliance and Corporate Social Responsibility 3 units
ACCT7840 Financial Regulations and Crimes 3 units
ACCT7930 Strategic Corporate Communications 3 units
ACCT7950 Investment Governance 3 units
COMM7060 Issues in Corporate Communication 3 units
COMM7250 Strategic Public Relations and Crisis Management 3 units
专业7：Master of Science (MSc) in Business Management商业管理硕士
专业介绍：
该课程的目标是通过在全球范围内发展一般商业知识和专业技能，为初级商业主管或应届毕业生提供进入全球企业世界的门户。
学制： 1年
学费： 298000港币
入学要求： 认可大学或可比机构的学士学位，或同等资格，雅思6.5+/托福79+，GMAT不是必须有，有是加分项
Programme Structure
I. Core Courses 18 units
ACCT7060 Business Accounting 3 units
BUS 7080 Business Research Methodology and Application 3 units
ECON7015 Business Economics in the Digital Era 3 units
FIN 7940 Corporate Finance and Governance 3 units
MGNT7780 Managing People and Organization 3 units
MKT 7080 Managing Marketing 3 units
II. Required Courses 6 units
BUS 7470 Business Field Study 3 units
BUSD7021 MScBM Capstone Business Project 1 unit
BUSD7022 MScBM Capstone Business Project 2 units
II. Elective Courses* 9 units
ACCT7080 Financial Statement Analysis 3 units
ACCT7890 Advanced Management Accounting and Control Systems 3 units
ACCT7900 Intellectual Property and Data Protection Compliance 3 units
ACCT7940 Enterprise Risk Management 3 units
BUS 7060 Business Law and Corporate Governance 3 units
BUS 7070 Business Operations 3 units
BUS 7400 Legal Aspects of China Trade and Investment 3 units
BUS 7440 Entrepreneurship Development 3 units
BUS 7450 Business Creativity 3 units
ECON7620 International Macroeconomics and Policy Issues 3 units
ECON7630 International Trade and Finance in China 3 units
ECON7860 Big Data Analytics for Business 3 units
FIN 7760 Derivative Securities and Risk Management 3 units
FIN 7770 Investment and Portfolio Analysis 3 units
FIN 7920 Financial Technology (FinTech) 3 units
FIN 7930 International Investment 3 units
HRM 7600 Global Human Resources Management 3 units
HRM 7640 Human Resources Analytics 3 units
ISEM7050 Current Issues in Electronic Commerce 3 units
MGNT7250 Leadership and Organizational Development 3 units
MGNT7320 Leadership Theories and Development 3 units
MGNT7330 Artificial Intelligence in Business and Management 3 units
MGNT7790 Sustainable Growth through Mergers and Acquisition 3 units
MGNT7800 Design Thinking for Business Innovation 3 units
MGNT7810 Business Negotiation 3 units
MGNT7820 Psychology of Organizations 3 units
MKT 7100 Management of Integrated Marketing Communications 3 units
MKT 7130 Services Marketing Management 3 units
Recommended Non-MScBM Electives**
a) MSc in Strategic Human Resources Management Programme
HRM 7360 Strategic Human Resources Management in Practice 3 units
b) MSocSc in Media Management Programme
COMM7170 Communication Campaign Workshop 3 units
COMM7200 New Media Workshop 3 units
COMM7230 Writing for Multimedia in Public Relations 3 units
COMM7300 Consumer Insights 3 units
c) MSc in Global Marketing Management Programme
MKT 7260 Strategic Marketing 3 units
MKT 7280 Socially Responsible Marketing in an International Context 3 units
d) MSc in Entrepreneurship and Global Marketing Programme
BUSD7010 Social Enterprise Management and Social Impact Strategies 3 units
MKTG7100 Digital Marketing Strategy 3 units
专业8：Master of Science (MSc) in Applied Economics应用经济学
专业介绍：
应用经济学理学硕士(mscecon)，提供经济分析的理论和应用培训。除了理论核心课程外，通过选修各种应用课程，学生将被训练分析与工作相关的经济问题。
学制： 1年
学费： 210000港币
入学要求： 在特定的经济领域，整体的学习成绩和潜力比事先准备更重要。虽然经济学本科专业是可取的，该项目是开放的本科生学位已经在其他领域。申请人必须持有认可大学的学士学位或同等学历，才符合申请应用经济学理学硕士课程的资格。虽然经济学或相关领域的学士学位不是入学的先决条件，但申请人需要具备微观经济学和宏观经济学的知识，并接受一些数学(特别是微积分和线性代数)和统计学的培训。雅思6.5+/托福79+
Programme Structure
I. Required Courses 12 units
ECON7100 Graduate Workshops and Seminars 3 units
Either
ECON7790 Microeconomics 3 units
Or
ECON7820 Advanced Microeconomics 3 units
Either
ECON7800 Macroeconomics 3 units
Or
ECON7830 Advanced Macroeconomics 3 units
ECON7810 Econometric for Economic Analysis 3 units
II. Elective Courses 18 units
Six of the following courses:
ECON7025 Business Economics Internship 3 units
ECON7110 Advanced Econometrics 3 units
ECON7210 International Trade 3 units
ECON7220 International Finance 3 units
ECON7230 Monetary Economics 3 units
ECON7240 Economic Development and Growth 3 units
ECON7250 Financial Economics 3 units
ECON7260 Economic Analysis of the Firm 3 units
ECON7270 Topics in Microeconomics 3 units
ECON7280 Topics in Macroeconomics 3 units
ECON7310 Economic Institutions in China 3 units
ECON7320 Public Finance and Monetary Economics in China 3 units
ECON7330 Foreign Economic Policies of China 3 units
ECON7340 Productivity Analysis of the Chinese Economy 3 units
ECON7350 Corporate Finance and Governance in China 3 units
ECON7410 Development and Policies of Hong Kong's Major Economic Sectors 3 units
ECON7420 Applied Time Series Analysis and Forecasting 3 units
ECON7430 Applied Cost-Benefit Analysis 3 units
ECON7440 Applied Economics Research Paper 3 units
ECON7450 Energy Economics 3 units
ECON7460 Banking and Capital Markets 3 units
ECON7470 Environmental Economics 3 units
ECON7480 Industrial Organization 3 units
ECON7490 Business Economics Field Study 3 units
ECON7640 Economics of Digital Currencies 3 units
ECON7780 Economic and Financial Risk Management for Financial Institutions 3 units
ECON7840 Big Data Analytics for Business 3 units
ECON7850 Economics of Digital Markets 3 units
、
专业9：Master of Science (MSc) in Applied Accounting and Finance应用会计与金融
专业介绍：
MScAAF 课程的一个显着特点是强调会计和金融学科知识的整合。 该计划通过提供涵盖会计和金融领域应用知识和技能的 11 门课程，试图为会计和金融专业人士、业务经理和高管增加价值。 除了8门必修课外，学生还可以选择另外2门选修课，使学生在两个学科的知识上得到平衡。 额外的一门非学分课程也可以扩大学生的接触面，让他们了解当前的各种商业问题。 学生对与会计和金融学科相关的概念和实践问题的理解将在教学过程中得到培养。
学制： 1年
学费： 220000港币
入学要求： 获得认可的大学或类似机构颁发的商业荣誉学士学位，或具有同等的专业资格证书(例如，会计或金融领域的专业资格证书，如来自指定会计机构的CPA/ACCA，来自注册金融分析师协会的CFA，管理会计师协会CMA等);或其他学科学士学位，具有会计、金融、管理或相关领域的相关经验和/或培训。雅思6.5+/托福79+
Programme Structure
I. Required Courses 24 units
ACCT7210 Advanced Corporate Financial Reporting 3 units
ACCT7220 Strategic Management Accounting and Controls 3 units
ACCT7230 Issues on Internal and External Auditing 3 units
ACCT7240 Accounting Theory and Policy 3 units
FIN 7210 Corporate Finance 3 units
FIN 7220 Investment and Portfolio Analysis 3 units
FIN 7230 Financial Strategy 3 units
FIN 7260 Financial Statement Analysis and Business Valuation 3 units
II. Elective Courses 6 units
Two of the following courses:
ACCT7270 Corporate Governance and Disclosures 3 units
ACCT7280 Independent Study/Integrative Project (in Accounting)* 3 units
ACCT7870 Financial Regulations and Compliance 3 units
ACCT7880 Governance, Leadership and Ethics 3 units
ACCT7910 Hong Kong and International Taxation 3 units
ACCT7920 Commercial and Company Law 3 units
FIN 7240 Derivative Securities and Risk Management 3 units
FIN 7280 Independent Study/Integrative Project (in Finance)* 3 units
FIN 7750 Financial Technology (FinTech) 3 units
ISEM7210 Business Processes and Information Management 3 units
III. Non-credit bearing Course 0 unit
BUS 7510 MScAAF Seminars and Workshops 0 unit
专业10：Master of Human Resources Management (MHRM)人力资源管理
专业介绍：
本课程让毕业生具备基本的人力资源知识、技能和胜任能力，以提升管理和发展人才的能力。该课程以理论和实践为重点，专为有抱负的年轻毕业生，实践人力资源专业人士，以及寻求人力资源管理高级教育的直线经理而设计。
学制： 1年
学费： 189000港币
入学要求： 具有公认的学士学位或同等的专业资格(无工作经验要求);或一个公认的文凭加上至少四年的工作经验。雅思6.5+/托福79+
Programme Structure
I. Required Courses 24 units
HRM 7030 Human Resources Planning and Staffing 3 units
HRM 7040 Training and Development 3 units
HRM 7050 Performance Management 3 units
HRM 7060 Compensation and Benefits 3 units
HRM 7070 Employment Relations and Practices 3 units
HRM 7110 Ethics in Human Resources Management 3 units
HRM 7130 Degree Project 3 units
HRM 7610 Human Resources Research Methods and Analytics 3 units
II. Elective Courses 6 units
Two of the following courses:
HRM 7080 Human Resources Management in the PRC 3 units
HRM 7090 International and Comparative Human Resources Management 3 units
HRM 7420 Employee Engagement and Well-being 3 units
HRM 7640 Human Resources Analytics 3 units
专业11：Master of Accountancy (MAcc)会计硕士
专业介绍：
该课程旨在为学士学位毕业生提供必要的会计知识和技能，以从事专业会计工作，并提供一个学习环境，培养学生在香港及大中华地区会计领域担任行政职务。通过一系列相关的研究-教学学习活动，该项目使学生能够应用所需的技能和性情，以发展商业洞察力，使他们能够为他们的用人机构作出重大贡献。
学制： 1年
学费： 250000港币
入学要求： 持有认可高等教育机构颁发的任何学科的学士学位;或相等的资格:被认为相等的资格雅思6.5+/托福79+
Programme Structure
I. Required Courses 21 units
ACCT7610 Advanced Financial Accounting 3 units
ACCT7620 Auditing 3 units
ACCT7630 Business and Company Law 3 units
ACCT7640 Cost and Management Accounting 3 units
ACCT7650 Financial Management 3 units
ACCT7660 Taxation 3 units
ACCT7860 Accounting Theory 3 units
II. Elective Courses 15 units
Five of the following courses:
ACCT7510 Advanced Financial Reporting 3 units
ACCT7520 Advanced Taxation 3 units
ACCT7530 Contemporary Issues in Business Assurance 3 units
ACCT7540 Corporate Financing 3 units
ACCT7550 Integrated Project* 3 units
ACCT7760 International Taxation 3 units
ACCT7810 Securities Regulation 3 units
ACCT7850 Contemporary Strategic Management Accounting Issues 3 units
申请建议
金融/会计等热门商科 ：985/211+82以上的均分+6.5以上的雅思+对口实习；双非+85以上均分+雅思7+对口实习。
普通商科： 985/211+80以上的均分+6.5的雅思+对口实习；双非+83以上均分+6.5的雅思+对口实习。
申请时间： 建议尽早申请，学校也是择优录取，录满为止
备注：学校每年的要求、学费、课程都可能变动，具体按照学校官网最新为准