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近期，以春节为主题的营销活动成为各大品牌营销的主旋律。
为庆祝中国农历新年，巴黎欧莱雅旅游零售亚太区与中免集团合作推出以太空为主题的快闪店。欧莱雅在快闪店活动中展示了其最新推出的独家产品：65毫升的复颜玻尿酸水光充盈全脸淡纹眼霜（紫熨斗眼霜），以及115毫升的青春密码酵素精华肌底液（黑精华），为消费者带来更具性价比的产品。
欧莱雅黑精华
快闪店于2023年1月1日至31日在三亚国际免税城推出。
快闪店以醒目的红色与金色为主色调，欧莱雅专属品牌大使将引领消费者进入odyssey-欧莱雅太空，引人注目的空间元素和互动零售娱乐带给消费者不同的购物体验，消费者还可以定制属于自己的宇宙飞船将新年愿望发送至太空。活动结束，消费者将会获得欧莱雅提供的纪念品—独家手提包。
为了提升旅行者的体验，欧莱雅快闪店会在每个周末举行30分钟的灯光秀。
在产品体验区，展示了巴黎欧莱雅的特大容量明星产品，消费者将可享受超值优惠。购买巴黎欧莱雅的特大容量明星产品将会获得旅行豪华迷你套装。
为提供线上线下一体化的消费体验，巴黎欧莱雅与中国顶级明星演员徐海乔和网红毛小星Ryan、明仔和二毛子合作进行脱口秀直播。该活动于2023年1月14 日在中免集团的微博和微信频道播出，他们分享了保持年轻和皮肤光泽的秘诀。
巴黎欧莱雅旅游零售亚太区总经理 Arnaud Darde表示，“我们很高兴通过推出明星商品来庆祝兔年的到来，为消费者带来物超所值的产品。这种从线下到线上的结合，必将有助于打造无缝的消费体验，为亚太地区的旅行者带来更多乐趣。”
以下为英文报道，欢迎文末留言讨论。
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L’ORÉAL PARIS CELEBRATES WITH A SPACE ODYSSEY LUNAR NEW YEAR TAKEOVER IN HAINAN
Recently, Spring Festival-themed marketing activities have become the main theme of major brand marketing.
In collaboration with China Duty Free Group (CDFG), L’Oréal Paris Travel Retail Asia Pacific celebrates the Lunar New Year of the Rabbit with a space themed pop-up, featuring their newly launched Travel Retail exclusives, Revitalift Filler Eye Cream for Face in 65ml and Youth Code Ferment Pre-Essence in 115ml to provide travelers with better value for money.
L’Oréal Paris will unveil an impressive pop up in Hainan, ushering the new year at Sanya International Duty-Free Shopping complex from 1st – 31st Jan 2023.
At the striking red and gold pop-up, dedicated brand ambassadors will bring consumers on a captivating journey through space, where travelers will be transported to a L’Oréal Paris space odyssey with eye-catching space elements and interactive retailtainment. Travelers get to customize their own unique spaceship and launch their personalized new year wishes into space. They will then receive an exclusive L’Oréal Paris festive foldable tote bag as a souvenir for participating.
To enhance the enchanting experience, a 30-minute festive light was displayed at the pop-up every weekend of the month.
At the product experience zone, travelers will be introduced to top two L’Oréal Paris bestsellers in travel retail exclusive jumbo sizes, enjoying extra value for money. With every jumbo exclusive purchase, consumers will be able to receive a L’Oréal Paris travel deluxe mini set.
To offer an integrated online and offline consumer experience, L’Oréal Paris collaborated with top Chinese celebrity actor 徐海乔 and KOLs 毛小星Ryan and 明仔和二毛子 for a talk-show livestreaming. The event was broadcasted on CDFG's Weibo and WeChat channels on 14th January 2023, where they shared their secrets to maintaining youthful and radiant skin during the festive season.
“We are pleased to celebrate the Year of the Rabbit with the launch of our exclusive travel retail Jumbo bestsellers providing good value to our shoppers. This well integrated offline to online collaboration will certainly help to create a seamless consumer experience and generate more excitement for travelers across Asia Pacific,” commented Arnaud Darde, General Manager of L’Oréal Paris Travel Retail Asia Pacific.