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天小编为大家带来期刊论文《双渠道供应链中的牛鞭效应》精读（4），
欢迎您的用心访问！
本期推文阅读时长大约3分钟，请您耐心阅读。
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Today, the editor brings you the journal paper "The Bullwhip Effect in Dual-Channel Supply Chains" fine reading (4)，
welcome your visit carefully!
This tweet will take about 3 minutes to read . Please read it patiently.
内容提要
亲爱的读者大家好，今天小编将从思维导图、精读内容、知识补充三个板块为大家带来期刊论文《双渠道供应链中的牛鞭效应》的第四部分牛鞭效应的影响参数分析，快来跟随小编一起学习吧！
Hello dear readers, Today, I will bring you the fourth part of the analysis of the impact parameters of the bullwhip effect in the journal paper "Bullwhip Effect in Dual-Channel Supply Chains" from the three panels of mind map, intensive reading content and knowledge supplement， come and follow me！
正文
01
思维导图
02
精读内容
对牛鞭效应中的价格回归系数求偏导，结果<0，则双渠道供应链中的牛鞭效应随着线上和线下市场的价格自回归系数的增加而减小，也就是说双渠道供应链中价格自回归度高的商品具有更小的牛鞭效应。
The partial derivative of the price regression coefficient in the bullwhip effect is found to be <0. The bullwhip effect in the dual-channel supply chain decreases with the increase of the price autoregression coefficient in both online and offline markets, which means that goods with high price autoregression in the dual-channel supply chain have a smaller bullwhip effect.
对牛鞭效应中的价格参考系数求偏导，当线上渠道的价格波动相对于线下渠道较大时，结果>=0，则此双渠道供应链中的牛鞭效应随着线上市场的价格参考系数 ri 的增加而增加；当线上渠道的价格波动相对于线下渠道较小时，结果<0，则双渠道供应链中的牛鞭效应随着线上市场的* 格价**参考系数 ri 的增加而减小。
When the price reference coefficient in the bullwhip effect is biased, the result >= 0 when the price fluctuation of the online channel is larger than that of the offline channel, the bullwhip effect in this dual-channel supply chain increases with the increase of the price reference coefficient ri in the online market; when the price fluctuation of the online channel is smaller than that of the offline channel, the result < 0, the bullwhip effect in the dual-channel supply chain decreases with the increase of the price reference coefficient ri in the online market.
对牛鞭效应中的订货提前期和价格历史观察期数分别求偏导，结果分别>0和<0，则此双渠道供应链中的牛鞭效应随着提前期 L 的增加而增加，双渠道供应链中的牛鞭效应随着价格历史观察期数 K 的增加而减小。
The bullwhip effect in this two-channel supply chain increases with the increase of lead time L and decreases with the increase of price history observation period K. The results are >0 and <0 for the order lead time and price history observation period in the bullwhip effect, respectively.
03
知识补充
接下来为大家简单介绍下这一小节中涉及到的名词含义：
价格参考效应：当处于信息对称状态时，经济型的消费者会对不同销售渠道的价格进行参考和对比，从而直接影响消费者的购买决策，即价格参考效应。
价格参考系数ri，可用于描述消费者对该零售渠道的忠诚度或向其他渠道转移的程度。
市场出清价格pi t：市场中实现供给与需求双方平衡时的价格。
The following is a brief introduction to the meaning of the terms involved in this subsection.
Price reference effect: When in a state of information symmetry, economical consumers will refer to and compare the prices of different sales channels, thus directly influencing consumers' purchase decisions, i.e., the price reference effect.
Price reference coefficient ri, can be used to describe the degree of consumer loyalty to that retail channel or transfer to other channels.
Market clearing price pi t: the price in the market when the equilibrium between the supply and demand sides is achieved.
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参考资料：Deepl翻译
参考文献：王能民,高丹丹,高杰.双渠道供应链中的牛鞭效应分析[J].管理科学学报,2021,24(07):66-75.