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今天小编为大家带来的是最新钱报（六十二），
具体为文献推文（期刊论文）的精读
《A dual supply chain revenue sharing contract considering online reviews and rebate》
欢迎您的用心访问！
本期推文阅读时长大约11分钟，请您耐心阅读。
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Dear you,
This is LearingYard Academy!
Today Xiaobian brings you the latest money report (62),
Specifically for the intensive reading of literature tweets (journal papers)
A dual supply chain revenue sharing contract considering online reviews and Rebates
Welcome your heart visit!
This tweet will take about 11minutes to read, please be patient.
今天小编分享一篇期刊论文《A dual supply chain revenue sharing contract considering online reviews and rebate》的引言 盆，小编将从思维导图、精读内容、知识补充三个板块来介绍这一部分内容，请读者跟小编一起学习一下吧！
Today we share the introduction of A journal paper "A dual supply chain revenue sharing contract considering online reviews and Rebates". Xiaobian will introduce this part of the content from the mind map, intensive reading content, knowledge supplement three plates, please readers to learn with Xiaobian!
NO1.思维导图
该篇文献的引言部分的思维导图部分如下图所示：
The mind map in the introduction of this paper is shown in the figure below:
NO2.精读内容
今天所要精读的内容为引言部分，平时小编所读的中文引言包含研究背景和文献综述两个部分，小编今天所分享的文献这两部分分开的，但小编一就把研究背景和文献放在一起解读。
Today's intensive reading is the introduction part. Usually, the Chinese introduction read by Xiaobian contains two parts: research background and literature review. The literature shared by Xiaobian today is separate from these two parts, but Xiaobian will interpret the research background and literature together.
在写引言时我们可以采用从宏观背景到具体的研究问题背景的写作思路。
When writing the introduction, we can adopt the writing idea from the macro background to the specific research question background.
学者的引言写作思路为先用“中国互联网络信息中心(CNNIC)发布的第44次《中国互联网络发展状况统计报告》的一组中国的网上购物用户占互联网用户总数的74.8%”引出在电子商务的快速发展下，许多企业采取双渠道销售的现象。
The scholar's idea of writing the introduction is to first use "China Internet Network Information Center (CNNIC) released the 44th Statistical Report on the Development of the Internet in China" a group of Chinese online shopping users account for 74.8% of the total number of Internet users "to lead to the rapid development of e-commerce, many enterprises adopt the phenomenon of dual-channel sales.
接着学者描述了现实中厂商们在采取双渠道销售时会采取的一些动作，比如为扩大市场需求而采取返利，同时，提出在线评价在线评论可以有效地增加产品或服务的在线销售。
Next, the scholar describes some actions that manufacturers take when adopting dual-channel sales in reality, such as rebates to expand market demand. At the same time, he proposes that online reviews can effectively increase the online sales of products or services.
然后学者表明其研究意义。写研究背景的目的一方面是让读者了解其研究在什么样的背景下进行，一方面是表达其研究的研究意义。学者在文中直白的表达了其研究返利和在线评论对供应链的影响具有现实意义，且如何协调返利成本，从而提高供应链的整体效益，也是供应链成员关心的问题。
Then the scholars show their research significance. The purpose of writing the research background is on the one hand to let the reader know what kind of background the research is carried out in, on the other hand to express the research significance of the research. In this paper, scholars directly expressed that their research on the impact of rebates and online reviews on the supply chain has practical significance, and how to coordinate rebate costs to improve the overall efficiency of the supply chain is also a concern of the supply chain members.
最后学者单独成段引出自己的研究主题表达自己要做什么研究，其研究主题为：本文建立了一个双渠道供应链模型，并利用该模型研究和讨论了当制造商和零售商都提供返利时返利和在线评论对供应链的影响。此外，设计了一个考虑返利和在线评论的收益共享契约来协调返利成本，从而协调双渠道供应链。
In the end, scholars separately introduce their own research topics to express their own research. Their research topics are as follows: This paper establishes a dual-channel supply chain model, and uses this model to study and discuss the impact of rebates and online reviews on supply chain when both manufacturers and retailers provide rebates. In addition, a revenue-sharing contract considering rebates and online reviews was designed to coordinate the cost of rebates and thus coordinate the dual-channel supply chain
学者的相关文献回顾部分主要从双渠道、双渠道批发价格契约协调、收益共享契约协调三个板块来写。文献评述部分基于以往学者的研究得出学者们研究尚未考虑到的地方，然后做为自己的创新点表明自己要做什么样的研究。
The literature review part of scholars is mainly written from three sections: dual-channel, dual-channel wholesale price contract coordination and revenue sharing contract coordination. The literature review part is based on the previous researches of scholars to find out the places that scholars have not yet considered in their research, and then as their own innovation points to show what kind of research they want to do.
双渠道供应链的文献综述：学者双渠道供应链的文献先引出现在越来越多制造商在传统零售渠道的基础上开设网络直销渠道，表明双渠道可能会对零售商产生负面影响，但是也会增加零售商和制造商的利润。再引出双渠道会产生渠道冲突问题，制造商必须采取一些策略进行协调 。供应链协调的目的是通过调整供应链成员的最优决策来改善整个供应链的绩效。在现有的供应链协调文献中收益共享契约和批发价格契约相对其他契约协调有更丰富的文献。学者通过双渠道的文献引出渠道冲突再引出两种契约协调，自然引出了第二段学者对关于批发价格契约的文献综述。
Literature review on dual-channel supply chain: Scholars' literature on dual-channel supply chain first leads to the fact that now more and more manufacturers are opening online direct sales channels on the basis of traditional retail channels, indicating that dual-channel may have a negative impact on retailers, but it will also increase the profits of retailers and manufacturers. Secondly, dual channels will lead to channel conflicts, and manufacturers must adopt some strategies to coordinate. The purpose of supply chain coordination is to improve the performance of the entire supply chain by adjusting the optimal decisions of supply chain members. In the existing literature of supply chain coordination, revenue sharing contract and wholesale price contract have more abundant literature than other contract coordination. Through the literature of dual channels, scholars lead to the channel conflict and then lead to the coordination of two kinds of contracts, which naturally leads to the second paragraph of scholars' literature review on wholesale price contracts.
第二段的开头学者有一句总起句“通过契约供应链可以达到协调状态”。接着学者描述了批发价格契约再双渠道供应链中的应用。通过以为学者Cao（2013)提出的批发价格在一定条件下不能实现供应链的协调。
In the beginning of the second paragraph, scholars have a general sentence, "Through the contract supply chain can achieve the coordination state." Then the scholar describes the application of wholesale price contract and dual channel supply chain. The wholesale price proposed by scholar Cao (2013) cannot realize the coordination of supply chain under certain conditions.
第三段学者描述收益共享契约的作用的研究。通过Chen(2012)研究文献发现收入共享合同可以克服批发价格合同只能有利于零售商的利润而不利于制造商的缺点。学者再通过以往两位学者的研究结果“收入共享契约作为解决供应链渠道冲突的有效途径，能够提升渠道绩效，增加供应链成员的利润”、“合理的收入共享策略可以增加双方的利润，提高双渠道供应链的合作稳定性”表明收益共享契约是一种非常有效的协调机制。
In the third paragraph, scholars describe the role of revenue sharing contract. Chen(2012) found that revenue sharing contract can overcome the disadvantage that wholesale price contract can only benefit retailers' profits but not manufacturers'. According to the previous research results of two scholars, "Revenue sharing contract, as an effective way to solve the supply chain channel conflict, can improve the channel performance and increase the profits of supply chain members" and "reasonable revenue sharing strategy can increase the profits of both parties and improve the cooperation stability of dual-channel supply chain", show that revenue sharing contract is a very effective coordination mechanism.
学者第四段进一步描写收益共享契约进一步应用到了那些方面的研究。除了应用到传统的供应链也被应用到一些复杂的供应链结构中，比如竞争环境下的供应链。学者也介绍了收益共享契约的演化“双边收益共享契约”，最后不少学者提出收益共享契约协调并不总是会使供应链达到一个最优效果，它更可能是一个次优的结果，在这种情况下，实现的是帕累托改进。
In paragraph 4, scholars further describe the application of revenue sharing contract to those aspects of research. In addition to the traditional supply chain, it has also been applied to some complex supply chain structures, such as the supply chain under competitive environment. Scholars also introduced the evolution of revenue sharing contract "bilateral revenue sharing contract". Finally, many scholars put forward that the coordination of revenue sharing contract will not always make the supply chain achieve an optimal effect, but it is more likely to be a sub-optimal result. In this case, the realization is Pareto improvement.
最后一段为学者评述以往学者的研究不足之处：(1)现有的研究主要关注制造商和零售商的价格对供应链的影响。事实上，消费者经常受到商家提供的在线评论和返利的影响。制造商和零售商利用返利来提高产品需求和利润。并最终提高供应链的盈利能力。(2)大多数供应链的协调机制采用单一契约法，较少研究返利和在线评论双重因素影响下的契约供应链协调决策和对比分析。最后学者通过这两袋奶研究不足表明自己要怎么研究，具体的为考虑子啊先评价和返利对双渠道供应链的影响构建了双渠道供应链模型，设计了收入共享契约，分析了返利和在线评论对供应链的影响以及收入共享契约的协调作用。
(1) Existing studies mainly focus on the impact of prices of manufacturers and retailers on the supply chain. In fact, consumers are often swayed by online reviews and rebates offered by merchants. Manufacturers and retailers use rebates to boost product demand and profits. And ultimately improve the profitability of the supply chain. (2) The coordination mechanism of most supply chains adopts the single contract method, and the coordination decision and comparative analysis of contract supply chain under the influence of rebate and online review are rarely studied. Finally, the scholar showed how to do the research based on the lack of research on the two bags of milk. Specifically, he built a dual-channel supply chain model to consider the impact of the evaluation and rebate on the dual-channel supply chain, designed the revenue sharing contract, and analyzed the impact of rebate and online review on the supply chain and the coordination effect of the revenue sharing contract.
NO3.知识补充
一、引言写作思路需要注意什么呢？
First, what should we pay attention to in the writing ideas of introduction?
1.引言包含背景、以往学者研究文献、研究评述、自己要研究的内容、研究目标这四个部分。其写作顺序基本上也是按照这个写作顺序而来。
1. The introduction includes four parts: background, previous scholars' research literature, research comments, content to be studied and research objectives. The order of writing basically follows the order of writing。
2.再写背景时采用“倒金字塔原则”，以广义背景开始，再以狭义背景结束，引出自己研究内容的研究意义。
2. The "inverted pyramid principle" is adopted when writing the background, starting with the broad background and ending with the narrow background to draw out the research significance of the research content.
3.核心术语定义：涉及到核心术语时要对其核心术语适当的解释。
3. Definition of core terms: When it comes to core terms, appropriate explanations of core terms should be given.
二、引言写作时的时态需要注意什么呢？
Second, what should we pay attention to when writing the introduction?
1.研究背景中被广泛认同的论点采用一般现在时研究的重要性和研究目的也应采用一般现在时。
1. The importance of research and the purpose of research should also be in the present simple tense.
2.对于文献结果的总结，一般我们采用一般过去式和现在完成时，一般过去时主要用在对之前文献的研究结果的客观总结。而现在完成时主要用在表示以往学者的文献足以作为本研究的基础。
2. For the summary of literature results, we generally use the simple past tense and the present perfect tense, and the simple past tense is mainly used in the objective summary of the research results of previous literature. The present perfect tense is mainly used to indicate that the literature of previous scholars is sufficient to serve as the basis of this research.
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参考资料：有道翻译
参考文献：[1] Xia Z, Liu Y, Zhang Q. A dual supply chain revenue sharing contract considering online reviews and rebate[J]. Journal of Revenue and Pricing Management, 2022, 21(3): 321-331.
本文由LearningYard学苑整理并发出，如有侵权请在后台留言！
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