BEAR

Our first client launched on a shoestring and sold for £70m six years later. Born from the simple idea of naked nature, BEAR both reinvented dried fruit as a healthy snack and created the design codes of natural snacking.

In contrast to the overly reassuring imagery and messaging of competitor brands, we focused on naive illustration and a ‘no added nonsense’ tagline that exudes rather than claims ‘natural’. An instant hit with consumers, BEAR has inspired hundreds of kids and a host of competitors. We still work together closely today.

我们的第一个客户以小本经营开始，六年后以 7000 万英镑的价格售出。BEAR 诞生于赤裸自然的简单理念，将干果重塑为健康零食，并创造了天然零食的设计规范。

与竞争对手品牌过于令人放心的图像和信息相比，我们专注于朴素的插图和“不添加废话”的标语，这些标语散发出而不是声称“自然”。BEAR 立即受到消费者的欢迎，启发了数百名孩子和许多竞争对手。今天我们仍然密切合作。

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