转载声明
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“转自：灯塔大数据；微信：DTbigdata”
社交媒体已经成为大多数人日常生活中不可缺少的一部分，发朋友圈、发微博似乎成为了很多人刷存在感的重要途径。谁的朋友圈和微博获得了更多的点赞和评论，谁就是更受欢迎的人。在这个表面平静、实际充满勾心斗角的“战场”，要想取得胜利，获得更多的关注，不进行研究分析肯定是不行的。
大家对社交媒体上的广告已经见怪不怪了，以朋友圈为例，有微商、代购还有微信自带的广告位。
在社交媒体上投放广告的优点有很多，但是存在一个问题：随着新的动态不断出现，你发的东西会不会被淹没，别人又能不能看见呢？什么时间段发消息才有可能获得最多的关注和点赞呢？
日前，First Site Guide发布了一张主题为“社交媒体发布最佳时间”的信息备忘单，统计了各大社交平台上活跃用户最多的时间段，来告诉你几点钟发微博、朋友圈能获得更多点赞。
在社交媒体上获得关注并不是随机事件，任何一次成功的社交媒体营销背后都有着大数据的支持。First Site Guide的这张备忘单就解释了为什么某些时间段和某些主题的内容能在社交媒体上获得成功。
不管你相不相信，社交媒体也有自己的节奏，分享类型和分享内容必须成为发布者重点关注的方向。
为什么要关注社交媒体数据分析呢？
不论是对于个人还是广告发布者来说，获得更多的关注、转发和点赞是在社交媒体上发布内容的目标。
而知识就是力量，借助数据分析可以让我们知道应该用什么频率、在什么时候、在哪个平台发布什么样的内容，从而使个人或者广告发布者能更好的实现这个目标。
要实现这个目标，第一步也是最重要的一步，就是分析信息的受众习惯。你知道吗，人们在吃午饭的时候最有兴趣看看广告类的消息；而节假日的时候，人们更喜欢在晚上查看这些内容。
你可能没有时间拿着手机或者坐在电脑前，慢慢等待着在最佳时机来临时发布动态，所以这张表单里还列举了社交媒体上具有定时发布功能的各种工具，帮助你提前安排好发布时间。
英文原文
The Best Times to Post to Social Networks
When you are promoting your product throughsocial media platforms, you want to make sure you are setting yourself up forsuccess.
First Site Guide has published the The Best Times to Post to SocialMedia infographic cheat sheet gives you data on the daily high traffic times ofeach platform to increase the likelihood of your post being seen. It also givestips on times to send emails based on your content.
Social media’s all about throwing themetaphorical spaghetti at the wall and seeing what sticks, right?
No. No, it’snot! Chances are good you saw that twist coming, but this First Site Guidecheat sheet is all about why time and type matter on social media.
Believe itor not, there is a rhythm and a pulse to the tweets and the posts, and patternsof sharing and engaging with content which can be examined scientifically.
Why should you care, though? Well, as itturns out, knowledge is power and someone who knows when to post, where topost, what to post, and how often to post gets a lot more bang for their buckthan someone who just sporadically adds random content to whichever socialmedia platform has their attention.
Knowing your audience is an important partof the process. Did you know that emails containing news and magazine updatesget opened more often during the lunch hour, but holiday promotions are bestsent in the evenings?
Since you don’t have time to sit aroundwith a bunch of tabs open waiting for the perfect time to post, we’ve also gota look at the best tools for planning out your posts in advance. Then we’llshow you when to schedule those posts! Really, this cheat sheet has it all!
Feel free to download or share this cheatsheet, and remember it when you’re putting together your social media strategy.Have fun!
翻译：灯塔大数据