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这里是LearingYard学苑！
今天小编为大家带来的是最新钱报（七十七），
具体为文献推文（期刊论文）
《Manufacturer rebate strategy under chain to chain
competition》 的精读
欢迎您的用心访问！
本期推文阅读时长大约5分钟，请您耐心阅读。
Share interest, spread happiness, increase knowledge, leave beautiful.
Dear you,
This is LearingYard Academy!
Today Xiaobian brings you the latest money report (77),
Specifically for the intensive reading of literature tweets (journal papers)
《 Manufacturer rebate strategy under chain to chain
competition》
Welcome your heart visit!
This tweet will take about 5 minutes to read, please be patient.
今天小编分享一篇期刊论文《 Manufacturer rebate strategy under chain to chain competition 》的题目和关键词部分，小编将从思维导图、精读内容、知识补充三个板块来介绍这一部分内容，请读者跟小编一起学习一下吧！
1.思维导图
该篇文献的题目与关键词思维导图部分如下图所示：
The title and key words of this paper are shown in the following figure:
2.精读内容
本期内容小编对该篇期刊的题目进行一个拆分，并对关键词做出解释。首先。小编将题目拆分为Manufacturer rabate,Chian to Chian Competition。
This edition of the content of the journal of the title of a split, and to explain the keywords. First of all. The title is divided into Manufacturer rabate,Chian to Chian Competition.
Manufacturer rabate（制造商返利）：制造商返利分直接向消费者返利（拉式返利）、渠道返利（制造商给予零售渠道返利），推式返利针对的是中间渠道，拉式返利针对的是终端消费者。常见返利促销方式有折扣、购买赠送礼物、积分等。
Manufacturer rabate: Manufacturer rabate rebates are divided into direct rebates to consumers (pull rebates) and channel rebates (manufacturers give retail rebates). Push rebates are aimed at intermediate channels, and pull rebates are aimed at end consumers. Common rebate promotion methods include discounts, gifts, points, etc.
Chian to Chian Competition（渠道与渠道之间的竞争）：渠道竞争是渠道冲突的一种表现形式,是指同一行业不同企业之间或不同系统之间为同一目标市场进行的竞争的表现形式。其表现形式有两种:一是本企业销售渠道同一层次企业的竞争。二是本企业与其他企业同一层次的渠道对象在同一目标市场上销售同类产品的竞争。
Chian to Chian Competition: Channel competition is a form of channel conflict, which refers to the competition between different enterprises in the same industry or between different systems for the same target market. Its expression has two forms: one is the enterprise sales channel of the same level of enterprise competition. The second is the competition between the same level of channel objects and other enterprises to sell similar products in the same target market.
我们再来看到关键词部分，学者将关键词分为四个关键词，首先是Chain to chain competition,rebate,consumer segmentation,cost-effectiveness。
We'll see keywords, keyword scholars divided into four keywords, the first is the Chain to Chain competition, rebate, consumer segmentation, cost - effectiveness.
第一个关键词为渠道与渠道之间的竞争，第二个关键词为返利，这两个关键词都是与题目相对应的关键词，符合关键词的选取方式。第三个与第四个关键词是学者从文中引申的关键词，第三个为消费者市场细分，第四个关键词为成本效益。所谓消费者市场细分就是把市场分为很多板块，然后这些板块里面有着不同的消费群体，所谓成本效益是指进行财务决策时效益要大于成本的原则，即实现效益大于成本。
The first keyword is the competition between channels, and the second keyword is the rebate. These two keywords are the keywords corresponding to the topic, in line with the keyword selection method. The third and fourth keywords are the keywords extended by scholars from the text, the third is consumer market segmentation, and the fourth is cost-effectiveness. The so-called consumer market segmentation is to divide the market into many plates, and then there are different consumer groups in these plates. The so-called cost-benefit refers to the principle that the benefit is greater than the cost when making financial decisions, that is, the realization of the benefit is greater than the cost.
3.知识补充
1，什么是市场细分？
1. What is market segmentation?
市场细分是指根据顾客需求的差异性,将整体市场划分成若干个顾客群,每一个顾客群构成一个细分市场,每一个市场之间的需求又存在差异。也就是企业根据消费者需求的不同,把整个市场划分成不同板块。
Market segmentation refers to dividing the overall market into several customer groups according to the differences of customer needs. Each customer group constitutes a market segment, and the demands of each market are different. In other words, enterprises divide the whole market into different sectors according to the different needs of consumers.
2.关键词提取的作用及要求。
2. Function and requirements of keyword extraction.
作用在于在投稿流程中用于分类，同时在发表后用于索引。
It is used for classification in the submission process and for indexing after publication.
要求：（1）关键词要能突出研究主旨。（2）熟悉目标期刊要求。（3）避免关键词过长，除非是相关领域熟知的说法。（4）避免宽泛性的词语。（5）避免使用缩写。
Requirements: (1) Keywords should be able to highlight the research theme. (2) Familiar with the requirements of the target journal. (3) Avoid long keywords unless they are familiar to the relevant field. (4) Avoid broad words. (5) Avoid abbreviations.
今天的分享就到这里了。
如果您对今天的文章有独特的想法，
欢迎给我们留言，
让我们相约明天，
祝您今天过得开心快乐！
That's it for today's sharing.
If you have a unique idea about today’s article,
Welcome to leave us a message,
Let us meet tomorrow,
Have a nice day!
参考资料：有道翻译
参考文献：[1] He H, Ai X, Wang G, et al. Manufacturer rebate strategy under chain to chain competition[J]. Journal of the Operational Research Society, 2022: 1-15.
本文由LearningYard学苑整理并发出，如有侵权请在后台留言！
LearningYard学苑
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