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今天小编为大家带来文章：67研读分享论文3-1：精读博士论文-《基于大数据信息的知识供给型供应链运营机制研究》摘要关键词。
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Today's small series for you to bring the article:67 Study and share thesis 3-1: Intensive doctoral dissertation - "Research on the Operation Mechanism of Knowledge-Supply Supply Chain Based on Big Data Information" Abstract Keywords .
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今日内容摘要Abstract：
结合博士论文标题摘要关键词的写法，阅读并分析博士论文《基于大数据信息的知识供给型供应链运营机制研究》中的标题关键词和摘要的写作。
Combined with the writing method of the title and abstract keywords of the doctoral dissertation, read and analyze the writing of the title keywords and abstract in the doctoral dissertation "Research on the Operation Mechanism of Knowledge Supply Chain Based on Big Data Information".
正文 body part：
首先，标题（图1）中说明了研究背景为大数据信息，研究对象为知识型供应链，研究的问题为供应链运营，研究主题为机制。
First, the title (Figure 1) states that the research background is big data information, the research object is knowledge-based supply chain, the research problem is supply chain operation, and the research topic is mechanism.
图1 Figure 1
本文的关键词（图2）只有三个，分别与标题对应，将对象细分为知识和供应链，研究内容（结果）为运营机制。
There are only three keywords (Figure 2) in this paper, which correspond to the title respectively. The objects are subdivided into knowledge and supply chain, and the research content (result) is the operation mechanism.
图2 Figure 2
摘要的前半部分（图3），作者以大数据的出现和应用为切入点，然后说明大数据信息的应用有利于图书出版社及时获取消费者的偏好信息，服务图书供应链。但是，目前在知识型供应链中出版社一般采取购买大数据信息的方式，这样会影响供应链的成本，因此讨论应用大数据信息的必要性，以及如何进行合理的成本分担契约，如何制定产品价格，应用大数据信息后对供应链各方的竞合关系产生什么样的影响，这几个方面成为作者研究的方向。
In the first half of the abstract (Figure 3), the author takes the emergence and application of big data as the starting point, and then explains that the application of big data information is helpful for book publishers to obtain consumer preference information in a timely manner and serve the book supply chain. However, in the current knowledge-based supply chain, publishers generally adopt the method of purchasing big data information, which will affect the cost of the supply chain. Therefore, we will discuss the necessity of applying big data information, how to make a reasonable cost-sharing contract, and how to formulate products. Price, and the impact of the application of big data information on the competition and cooperation of all parties in the supply chain, these aspects have become the research direction of the author.
图3 Figure 3
研究内容分为三章(图4），每个章节对应每一个背景中出现的问题。分别为知识供给型供应链投资大数据信息的决策与协调问题研究、定向广告与消费者信息投入对知识供给型供应链定价的影响、私有信息泄露对知识供给型供应链竞合关系的影响。最后作者采用案例分析方法，分别验证了本文提出的投资供应链大数据信息决策条件与协调契约，定向广告与消费者偏好信息投入的供应链最优定价策略，私有信息泄露对供应链竞争与合作关系的影响机理。同时，研究结果表明，供应链成员在定向广告与消费者偏好信息上共担成本、共享收益可使供应链获得最大收益；私有信息的获取成本决定图书出版型知识供应链竞争者竞争优势大小，私有信息获取成本与图书批发价格之间的关系将影响图书出版型知识供给供应链成员间的竞合关系。
The research content is divided into three chapters (Figure 4), each chapter corresponding to the issues that arise in each context. They are research on decision-making and coordination of big data information investment in knowledge supply chain, the impact of targeted advertising and consumer information input on knowledge supply chain pricing, and the impact of private information leakage on knowledge supply chain competition and cooperation. Finally, the author uses case analysis method to verify the decision-making conditions and coordination contracts of investment supply chain big data information proposed in this paper, the optimal supply chain pricing strategy of targeted advertising and consumer preference information input, and the impact of private information leakage on supply chain competition and cooperation. The mechanism of influence of relationship. At the same time, the research results show that supply chain members can obtain maximum benefits by sharing costs and benefits in targeted advertising and consumer preference information; the acquisition cost of private information determines the competitive advantage of book publishing-type knowledge supply chain competitors. The relationship between the cost of private information acquisition and the wholesale price of books will affect the competition and cooperation between members of the book publishing-type knowledge supply chain.
图4 Figure 4
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参考文献：
刘盼. 基于大数据信息的知识供给型供应链运营机制研究[D]. 重庆大学, 2017.
英文翻译：Google翻译。
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