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今天小编为大家带来博士论文《考虑策略消费者行为的供应链合作博弈问题研究》的研究创新点，
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本期推文阅读时长大约5分钟，请您耐心阅读。
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Today, Xiaobian brings you the Research Innovation Points of "A Study of Supply Chain Cooperative Game Problem Considering Strategic Consumer Behavior"，
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内容提要
亲爱的读者大家好，今天小编将从思维导图、精读内容、知识补充三个板块为大家带来博士论文《考虑策略消费者行为的供应链合作博弈问题研究》的研究创新点，快来跟随小编一起学习吧！
Hello dear readers, today, Today, I will bring you the Research Innovation Points of the doctoral dissertation "A Study of Supply Chain Cooperation Game Problems Considering Strategic Consumer Behavior" is conducted in three parts: mind map, intensive reading content and knowledge supplement, Come and follow the editor to learn!
正文
01
思维导图
02
精读内容
创新点（1）：面对策略消费者的供应链横向合作博弈模型。本文主要研究考虑策略消费者行为时两个销售商的合作决策问题。研究表明：合作策略可以降低策略消费者行为的影响，并且采用合作策略可以降低销售价格，并且销售商选择合作决策的情况下，购买人在打折的时候买入产品的购买率减小。
创新点（2）：目前相关文献没有研究销售商同时采用合作策略策与价格补偿策略相结合降低策略消费者行为的效果。本文分析两个销售商采用合作策略和价格承诺策略相结合制定价格与订货量的问题。
创新点（3）：从行为学的角度研究销售商的快速反应、库存和定价策略模型。
创新点（4）：很少有学者研究供应策略对降低战略消费者行为是不是:真正有效果。本文研究供应策略对缓解战略消费者行为的效果，并得到限量供应策略能缓解战略消费者行为的条件。
Innovation point (1): A horizontal cooperation game model for supply chains facing strategic consumers. This paper focuses on the cooperative decision of two sellers when strategic consumer behaviour is considered. It is shown that the cooperative strategy reduces the impact of strategic consumer behaviour and that the adoption of cooperative strategy reduces the selling price and that the purchase rate of purchasers buying the product at a discount is reduced when sellers choose the cooperative decision.
Innovation point (2): There is no research in the literature on the effect of sellers' simultaneous adoption of cooperative strategy policy combined with price compensation strategy to reduce strategic consumer behaviour. This paper analyses the use of a combination of cooperative and price commitment strategies by two sellers to set prices and order volumes.
Innovation point (3): A behavioural perspective on sellers' rapid response, inventory and pricing strategy models is investigated.
Innovation point (4): Few scholars have studied whether supply strategies are:truly effective in reducing strategic consumer behaviour. This paper examines the effect of supply strategy on mitigating strategic consumer behaviour and obtains the conditions under which a limited supply strategy can mitigate strategic consumer behaviour.
03
知识补充
本节中提及到了异质战略消费者，则关于异质战略消费者的定义为：传统产业组织理论一般从供给方角度按照SCP范式对问题进行分析，所以大多假设企业面临的消费者是没有自我意识的标准型消费者，他们接受企业供给时的行为是一致的。但在现实生活中，消费者是具有个性化偏好的,偏好的不同就是消费者的异质性。随着网络技术的发展,这种异质性的存在愈来愈明显，并且确实会对企业竞争产生影响。
This section refers to heterogeneous strategic consumers, which are defined as: Traditional industrial organisation theory generally analyses the problem from the supply side according to the SCP paradigm, so it is assumed that the consumers are standard consumers with no self-awareness and that they behave in the same way when receiving supplies from the company. In reality, however, consumers have individual preferences, and the difference in preferences is the heterogeneity of consumers. With the development of online technologies, this heterogeneity is becoming more and more evident and does have an impact on business competition.
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参考资料：Deepl翻译
参考文献：聂竹青. 考虑策略消费者行为的供应链合作博弈问题研究[D].北京交通大学,2021.