The leading French fishing company and its “a fish” toothfish packaginghave been given a new look and feel.
SAPMER, 法国渔业行业的领军企业，现升级了银鳕鱼外箱包装，为其“法国一条鱼”包装注入了全新的外观的灵感。
Old Master box used until 2019
2019年前使用的老包装
New Master box used as from 2019
2019年后使用的新包装
Same product, same origin, fished using the same boats but placed in a new and more modern packaging. SAPMER, France’s leading fishing company and world leader in Patagoniatoothfish, is now distributing its flagship product in boxes introducing a new refined design in line with its new identity.
更新后的外箱包装更加现代时尚，产品、产地，捕捞船仍保持不变。SAPMER是法国领先的渔业公司，也是全球南极犬牙鱼捕捞的领导者，新包装通过全新的精致设计突显更现代化的品牌外观。
The reference brand for toothfish consumers
消费者喜爱的犬牙鱼的标杆品牌
Renowned across the world for the quality of its white meat and its unique fishing history in French Antarctica, Sapmer has been distributing MSC Patagonian toothfish in China and around the world for 25 years. Its packaging targeted at wholesalers has become a reference in the sector with the famous fish represented by “a fish” and its legendary blue.
SAPMER捕捞的南极犬牙鱼以其洁白无暇、细腻肥嫩的肉质和位于法属南极区域独特的捕捞历史而闻名于世界，25年来SAPMER销售的MSC巴塔哥尼亚犬牙鱼遍及中国和世界各地。其批发外箱包装上的“法国一条鱼”图案及其经典蓝色早已被人们熟知，成为行业内的标杆品牌。
After the company’s new identity was announced in 2018, the boxes were subject to a graphic redesign incorporating the new logo, a bilingual English/French text in distribution and three languages Chinese /English/French for retails and a more modern blue recalling the fresh new paint color of its longliner Cap Horn. This packaging is also available in supermarkets.
2018年公司更新了logo图案， 2019年对外箱包装进行了重新设计，新的批发外箱设计包括了新的logo图案、英/法双语文本和大海的深蓝色，而特别针对中国市场设计的零售外箱则采用中法英三语，如下图。另外公司的银鳕鱼捕捞船Cap Horn刚重新喷刷了船漆，整装待发。
New Master box used for supermarkets
供应商超渠道的新包装
Global brand and direct distribution from the fisherman
国际品牌源头直供
The logo of SAPMER, the French fisherman’s brand, is featured on all of the company’s packaging to get through to its professional and general public customers.
Sapmer更新后的包装，仍将秉承源头直供的特色，满足专业客户和大众消费者的需求。
This strategy of reaching out to consumers is illustrated by the opening of its own offices in Shanghai in charge of operations in China under the management of Kiki Wang. As such, the SAPMER office in Shanghai will be the only authorized distributor of the SAPMER retail branded product line.
通过在上海设立自己的办事处，让我们离消费者更近。Kiki Wang王艳女士是中国区业务的负责人。上海的Sapmer办事处将是Sapmer零售品牌产品线的唯一授权经销商。
