小编今天早上上班就收到了沃尔玛的邮件，是关于黑五和网一的内容
Today, Walmart is announcing the return of its month-long savings event “Black Friday Deals for Days.” Like the past two years, Walmart will spread the excitement of Black Friday savings over three events throughout November and cap off a month of deals with Cyber Monday, delivering customers great prices on the must-have gifts of the season.New this year, Walmart’s “Black Friday Deals for Days” events will begin on Walmart.com every Monday in November, giving customers an exciting reason to look forward to the start of the work week. Walmart is also bringing back its highly anticipated Early Access benefit, and it’s better than ever. Paid Walmart+ members will have the advantage of an extended early access window that begins seven hours before the scheduled start times for all three events on Walmart.com. Below are details about this critical cross-category moment, including our recommendations for how you can take advantage of it: Black Friday event deals
Week 1 (Deals begin online Nov. 7 at 7 p.m. ET and continue in stores Nov. 9): Walmart+ Early Access runs 12 p.m. ET – 7 p.m. ET on Mon., Nov. 7.
Week 2 (Deals begin online Nov. 14 at 7 p.m. ET and continue in stores Nov. 16): Walmart+ Early Access runs 12 p.m. ET – 7 p.m. ET on Mon., Nov. 14.
Week 3 (Deals begin online Nov. 21 at 7 p.m. ET and continue in stores Nov. 25): Walmart+ Early Access runs 12 p.m. ET – 7 p.m. ET on Mon., Nov. 21.
Cyber Monday (Nov. 28):Walmart will close out a month-long of incredible savings with its Cyber Monday event.
Advertiser tips Similar to the guidance we shared in October, we recommend the following:
Be prepared to take advantage of increased site traffic : Our shoppers look forward to these deep discounts – available online and in-store – and we expect significant site traffic. While our customers will be shopping great deals in these categories, they’ll also grab deals in adjacent categories.
Optimizing daily budget caps to meet deal event shopping behaviors. This will help capture more sales during peak shopping periods and avoid budgets running out too early in the day or missing those nighttime customers.
Showcase competitive pricing for your items. Nearly 78% of the customers we surveyed expect rising costs to impact their holiday shopping, and more than 81% cited low prices as their top reason to shop at Walmart this holiday1.
For more tips and insights see our Holiday 2022 Customer Insights Guide here .
Source: 1Walmart First-Party Data, March, April, May 2022, Walmart Customer Spark Community, provided by Walmart Luminate.
以下是中文版：
今天，沃尔玛宣布恢复为期一个月的打折活动“黑色星期五打折日”。和过去两年一样，沃尔玛将在11月的三场活动中传播黑色星期五的节余，并在“网络星期一”为一个月的优惠活动收尾，为顾客提供当季必备礼物的优惠价格。
今年的新举措是，沃尔玛将于11月的每周一在Walmart.com上推出“黑色星期五连日优惠”活动，让顾客有一个兴奋的理由期待工作周的开始。沃尔玛也重新推出了备受期待的Early Access福利，而且比以往任何时候都更好。沃尔玛+付费会员将享有提前访问窗口的优势，该窗口将在Walmart.com上的所有三场活动的预定开始时间前7小时开始。以下是关于这个关键的跨类别时刻的详细信息，包括我们如何利用它的建议:
黑色星期五活动优惠
•第一周(11月7日美国东部时间晚上7点开始在walmart.com交易，11月9日继续在实体店进行):沃尔玛+ Early Access从美国东部时间11月7日星期一晚上12点到东部时间晚上7点。
•第二周(11月14日美国东部时间晚上7点开始在线上交易，11月16日继续在实体店进行):沃尔玛+ Early Access从美国东部时间11月14日星期一晚上12点到东部时间晚上7点。
•第三周(11月21日美国东部时间晚上7点开始在线上交易，11月25日继续在实体店进行):沃尔玛+ Early Access从美国东部时间11月21日星期一晚上12点到东部时间晚上7点。
•网络星期一(11月28日):沃尔玛(Walmart)将通过网络星期一活动结束长达一个月的惊人节省。
广告技巧
与我们在10月份分享的指导意见类似，我们建议如下:
•准备好利用增加的网站 流量:我们的购物者期待这些深度折扣-可在网上和实体店-我们期待显著的网站流量。虽然我们的客户会在这些类别中购物，但他们也会在邻近的类别中购物。
•优化每日预算上限，以满足交易活动购物行为。这将有助于在购物高峰期获得更多的销售额，避免预算过早耗尽或错过夜间的顾客。
•展示有竞争力的价格为您的项目。我们调查的近78%的顾客预计价格上涨将影响他们的假日购物，超过81%的顾客表示低价是他们这个假日在沃尔玛购物的首要原因。
更多提示和见解，请参阅我们的2022年假日客户见解指南。
来源:1Walmart第一方数据，2022年3月、4月、5月，沃尔玛客户火花社区，由Walmart Luminate提供。
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