OKANA is a new take on hawaiian-inspired quick service poké shops, which have been strongly positioned around the world for offering flavorful, complete and healthy food
欧卡纳经营的是夏威夷美食poké bowl—一种从食材到烹调都是简化到了极致的菜品。有创意又健康的碗菜，只需简单的操作及新鲜的食材，配上特殊的酱汁及摆盘，成就了风靡全球的美食。
The visual identity is built out of typographic experimentation, focusing on blending and repetition; it aims to introduce the user to a full and unique experience inside a vibrant and deeply inspired urban space. We decided early on to exclude any hawaiian visual reference, so that the colors and textures of the ingredients in every bowl were highlighted throughout the branding system and inside the shop. Only certain applications use the hawaiian language to pay homage to the food’s heritage, in a bold and atypical way.
巧妙的融合、简单的重复给人一种更为直观地视觉体验——让顾客仿佛置身于一个灵动、活力的空间。最初，我们就决定在整个品牌设计和室内装潢时，不能给人一种置身于夏威夷的即视感，因此每一个碗都突显出独特的颜色，别样的手感。而大胆、直观地在碗里刻上夏威夷语，向这poké bowl的产地——夏威夷致敬。
Shopping experience innovation
The client wanted to innovate on the customer’s shopping experience, so we designed an interface that serves as a menu in which the user can make an order directly on iPads, allowing them to get familiar with the products at their own pace and then inviting them to follow the process of assembly for their bowl, ending on the checkout point where they can pick complementary items and pay.
全新的用餐体验
客户希望给顾客提供全新的用餐体验——宛如在商场购物一般，可随心所欲地选购商品，因此我们设计了一个界面，用作菜单，顾客可以直接在iPad上订购，让他们按照自己的喜好订购美食，并指引他们将订购好的美食盛装在相应的碗里，之后再选择其他需要的酒水饮料等并结账付款，轻松简单、一键搞定。
