领锐者的品牌备案服务目前的客户已经覆盖全国，甚至在国外的卖家也开始联系领锐者做amazon品牌备案！
2017年amazon备案到底需要什么？！
a.产品实物图 （10张之内）
b.产品包装图（10张之内）
c.品牌网站（域名包含品牌名+带购物车结算功能）
d.品牌受理书或者品牌证书（美国或者欧洲或者日本品牌）
另外之前需要以品牌网站为后缀的企业邮箱现在不需要了！！！重要的事情说三遍，网上很多信息早就是过期信息！
大家目前反馈的就是Amazon备案怎么这么难搞？！
如果仅仅是因为亚马逊的要求太高也就罢了，但事实上，很多要求都是无理取闹无中生有吹毛求疵莫名其妙…
今天领锐者给大家全面分享下经验，也把最新备案需要的内容公布下（网上大量的都是抄袭或者不是专业的解读。。。苦了领锐者客服）
1.Amazon品牌审核都是人工审核
amazon的品牌备案到底是谁在审核？！以前的时候都是美国团队在操作，但是没有预计到中国卖家的崛起大量的品牌涌入，有部分审核分在了国内团队。
这个回复邮件其实是亚马逊内部的回复模板，每个审核人员审核的时候，只需要从里面复制对应的拒绝理由发给备案人即可。
正式提出申请后，亚马逊一般会在1-3个工作日在后台以case的形式给卖家回复。3个工作日或者更久后后台仍旧没有动静，也就是亚马逊不予回复！
亚马逊回复品牌备案是以case的形式在后台给与回复的，如果您后台的case较多，可能这封回复case被淹没在其中没有被您发现，您可以通过搜索brand等关键词或者是一页页翻找，确定亚马逊是否回复。
我们看下部分客户欧洲备案的回复内容模版：
Brand Name: ####
Thank you for your interest in the Amazon Brand Registry. Unfortunately, we are not able to approve your application at this time.
Reason 1 – Fraud/Suspended Account
The status of your selling account does notqualify you for the Brand Registry Program. Please contact the Seller Performance team to address your selling account status before reapplying. Theycan be contacted via email at: seller-performance-transfer@amazon.co.uk
Reason 2 – Brand Name
[INSERT AS APPROPRIATE]
• The brand name requested contains specialcharacters that are not supported. Please remove these special characters whenyou resubmit the application.
• Inc., Ltd. are part of your company name,but not usually part of brand name. Please provide the brand name only [in thebrand name field] when you resubmit the application.
• The brand name requested is a productname or description. Please provide the brand name only in the brand name field when you resubmit the application.
• The brand name requested contains domainname suffixes for example .com, .co.uk, .org etc. Please provide the brand nameonly without domain name suffixes [in the brand name field] when you resubmit the application.
Reason 3 – Website
We are not able to access the website you provided in the application. Please provide us a link to a functional website that shows the brand of products for which you are applying.
Or
The website does not show your brand of products. Please provide us a link to a functional website that shows the brand of products for which you are applying.
Or
Please provide us a link to a functional website that shows the brand of products for which you are applying.
The images you have provided do not clearly show professional branding on your product. Please provide us images that show the professional branding on your product clearly.
Or
The images you have provided do not clearly show professional branding on your product package. Please provide us images that clearly show the professional branding on your product package clearly.
Reason 4 – Relation to brand
We could not identify a common link between your Amazon selling account and the brand for which you are applying. Pleaseensure the contact information on your website (such as e-mail address, phone number, or mailing address) matches the contact information in your Selling on Amazon account. This verification is required for application approval.
Reason 5 – Authorisation letter
We have found some discrepancies with the authorisation letter you uploaded. The authorisation letter must be the template or it must follow the format of the template provided in the application form and be signed by the brand owner.
Or
We did not find an authorisation letter with your application. The authorisation letter must be the template or it must follow the format of the template provided in the application form and besigned by the brand owner.
Or
The authorisation letter you provided does not grant you authority to manage the brand content on Amazon’s website. The authorisation letter must be the template or it mustfollow the format of the template provided in the application and be signed bythe brand owner.
You are welcome to apply again in thefuture. For more information, search on Amazon Brand Registry in seller Help orrefer to this Help page –
https://sellercentral-europe.amazon.com/gp/help/200955930
If you are a reseller of productsmanufactured by other companies that do not have UPCs/EANs, consider requestinga UPC/EAN exemption. For more information, refer to this Help page –
https://sellercentral-europe.amazon.com/gp/help/200426310
Thank you,
Amazon Services Europe
2.美国站Amazon品牌备案出现最多的问题
We are not able to access the website you provided in the application. Please provide us a link to a functional websitethat shows the brand of products for which you are applying.
Or
The website does not show your brand of products. Please provide us a link to a functional website that shows the brandof products for which you are applying.
Or
Please provide us a link to a functional website that shows the brand of products for which you are applying.
The images you have provided do not clearly show professional branding on your product. Please provide us images that show the professional branding on your product clearly.
Or
The images you have provided do not clearly show professional branding on your product package. Please provide us imagesthat clearly show the professional branding on your product package clearly.
最为集中的是：
图片的问题
3.欧洲站Amazon品牌备案出现最多的问题（目前欧洲站通过的时间非常长本身欧洲站各种都非常严格）
We are not able to access the website you provided in the application. Please provide us a link to a functional websitethat shows the brand of products for which you are applying.
Or
The website does not show your brand of products. Please provide us a link to a functional website that shows the brandof products for which you are applying.
Or
Please provide us a link to a functional website that shows the brand of products for which you are applying.
The images you have provided do not clearly show professional branding on your product. Please provide us images that showthe professional branding on your product clearly.
Or
The images you have provided do not clearly show professional branding on your product package. Please provide us imagesthat clearly show the professional branding on your product package clearly.
Or
Thank you for your interest in the Amazon Brand Registry. Unfortunately, we are not able to approve your application at this time because we are either unable to verify website or to determine if you are the brand owner or manufacturer based on the URL you provided. Please provide a valid company URL and more information about your business so that we can verify that you are the manufacturer or brand owner for
XXX.
最为集中的是：
a.图片问题
b.网站的问题 无法判定网站和品牌的关系
常见问题
1.到底需要怎么样的产品图片包装图片？
logo必须印在上面
客户问：logo PS的可以吗？
领锐者答：PS的不可以，提交的备案申请都会通过系统自动检测一遍，通过的和中彩票一样的几率
客户问：产品印logo包装印logo没有这么大量，造价非常大！
领锐者答：您见过哪个品牌没有logo没有包装？！品牌备案初衷是品牌商，哪怕你是伪品牌也没办法。
客户问：我的产品本身无法印logo，怎么办？
领锐者答：需要备案的分类包含的产品这么多换一个可以印logo的吧，理由我们和amazon解释不清楚
客户问：衣服类的怎么印logo？
领锐者答：需要布标，布标上有logo文字
客户问：产品上的logo是图案吗？
领锐者答：所谓的logo着重的就是文字，不然品牌名字怎么叫？
2.到底怎么拍摄产品图包装图？
其实很简单，实拍logo清楚，但是很多人居然不知道怎么拍！！！问领锐者是否有模版！
样例：
产品实拍图（可以使用手机拍摄也可以使用单反拍摄）注意拍摄的图片实际上是1M以上不要使用美图进行处理使用Photoshop进行像素品质处理即可，不需要处理成白底！
包装实拍图（可以使用手机拍摄也可以使用单反拍摄）注意拍摄的图片实际上是1M以上不要使用美图进行处理使用Photoshop进行像素品质处理即可，不需要处理成白底！
看到样例应该会拍摄了吧，整体+局部（都有logo)很多客户拍的图片还在追求角度！我们不是上传产品，就是为了让amazon审核的看到logo是真实印在上面，文字和你提交备案的一样。
也不需要产品的反面等等没有意义！
3.网站到底需要什么样的？
带购物车，可以在线下单！这个是领锐者提供的服务，交给我们即可。
为什么要选择领锐者？
靠谱-这个不是说说而已，今天客服和技术居然反馈害怕吭他钱不小心点了淘宝订单发货要求退款。
如果不相信我们都可以先给你做，你满意再给钱！做跨境的这点信任感都没有。。。可能是你太复杂吧！
客户问：是要B2C的独立的有支付功能网站还是只是展示产品即可啊？
领锐者答：是要B2C的独立的有支付功能网站
客户问：这个是需要公司才能备案吗？
领锐者答：品牌备案和你注册的帐号类别没有关系，任何帐号都可以进行备案只要你有品牌
客户问：如果是国内的商标，可以用于申请亚马逊备案吗？还是说一定要申请美国商标才行？
领锐者答：不可以使用国内商标，中国商标在国外没有保护性
客户问：美国的品牌是否可以用在欧洲和日本备案呢？
领锐者答：不可以，和中国品牌同样的道理，不过有客户使用美国品牌通过了欧洲备案，你觉得你幸运的话可以试试！
客户问：淘宝，速卖通，ebay之类的可以吗?
领锐者答：amazon不接受第三方平台，必须是自己的品牌网站
客户问：怎么看备案通过了？
领锐者答：以amazon的邮件和case的回复为准，备案通过需要48小时在系统内完全生效!
网站要求：
还有问题领锐者会继续给大家分享经验！