作者：Ning,生于台北，留学米兰，曾在意大利及亚洲各地担任一线品牌男装设计、造型顾问等职，现为马兰戈尼上海校区时装设计类课程资深导师。专长“不务正业”，四处搜集与流行，时尚，艺术及生活相关资讯。透过独特的见解消化稀奇古怪的资讯来源并以诙谐与锐利兼具的叙述手法，忠实呈现事物的本质。Born in Taipei, studying in Milan, has been in Italy and Asia working in menswear design, styling consultant and many other things.Now working as the senior tutor in Marangoni Shanghai. Expertise "NOT WORKING AT WORK ", collect the popular culture, fashion, art and lifestyle-related information.Through the unique insights to digest the source of information and present it in a humorous and sharp narrative.
★★★★★
在《中国有嘻哈》卷起中国新一轮的“街头时尚”之前，“街头风格”早已成为全球高端时尚界最热门的主题之一。
Before 《The Rap of China》made a wide trend in “Streets Style”, “Streets Style” already became one of the most popular theme in the high fashion world.
普遍接受的“Streetwear品牌”诞生始于20世纪70年代末和1980年代初的洛杉矶冲浪文化。品牌包括BlauGrun，Ocean Pacific或Life's a Beach等等。
The born of "Streetwear brand" commonly accepted was started from Los Angeles surf culture of the late 1970s and early 1980s. Brands included BlauGrun, Ocean Pacific or Life's a Beach…etc.
从今而后，街头文化启发了时尚界的灵感通常来自于朋克DIY审美，新浪潮，重金属和后来的嘻哈文化。
And after this, the culture of the streets inspired fashion lines took inspiration from the DIY aesthetic of punk, new wave, heavy metal and later hip hop cultures.
今天的Ciao Morning Talk邀请了专业的街头时尚爱好者麦克谈论中国街头的未来，也随机选择了10个经典和新的品牌来代表街头时尚的不同面孔。
Today’s Ciao Morning Talk select 10 classic and new name to represent the different faces of streetwear fashion, also invited the professional streetwear lover Mike to talk about the Future of Chinese Streetwear.
关于Mike About Mike
嗨，我是麦克，我在上海经营一家名叫Kaffiend的店，也是ACU的品牌主理人。 我有服装/鞋类/配件制造的背景，以及品牌分布。 在我在波士顿的大学时期，我经营了一个名为kookies.net的网站，我在香港和运动鞋上发表了关于街头时尚的文章。 我主要关注中国街头市场，而我的店面Kaffiend拥有很多当地的中国街头/设计师品牌（又名XSPLUSLAB，AKP，RDET，MYGE，SOUTHFINESS，ACU，AVENUE＆SON，SANDWICH_LAYER）
Hi, I'm Mike, I run a store in Shanghai called Kaffiend and also the brand Principle of ACU. I have a background in clothing/footwear/accessories manufacturing, as well as brand distribution. During my college years in Boston, I ran a website called kookies.net and I blogged about street fashion in Hong Kong and sneakers. I mainly focus on the Chinese streetwear market now, and my store Kaffiend carries a lot of local Chinese streetwear/designer brands (aka XSPLUSLAB, AKP, RDET, MYGE, SOUTHFINESS, ACU, AVENUE & SON, SANDWICH_LAYER)
对于街头时尚的热情 The passion for street fashion
我对街头时尚的热爱主要来自运动鞋和涂鸦。 在十几岁的时候，我非常喜欢运动鞋和涂鸦，随着90年代末互联网的发展，我开始研究运动鞋。 从那时起，我开始探索穿衣的可能性，然后开始阅读日本杂志。 从那时起，我开始遵循很多街头时尚，也成为ACU / CLOT的一部分。
My passion for street fashion derived mainly from sneakers and graffiti. I was very into sneakers and graffiti during my teenage years, and with the growth of the internet in the late 90s I began to read and study sneakers. Ever since then I started to venture out into clothing and then I started reading Japanese magazines. From then on, I began to follow a lot of streetwear fashion, as well as being a part of ACU/CLOT.
关于中国市场 About Chinese streetwear market
中国街头市场一直在大幅增长。 自2006年至今，我一直紧随行业，近3 - 4年来一直很好的市场。 主要城市以外的人口越来越多，本地品牌通过微信 /淘宝 /天猫进行推广，人们开始支持当地的商品。 国际品牌在许多人的壁橱中仍然占有一席之地，但近期支撑本地品牌的趋势一直在增长，我预计中国品牌的未来将会更加强大。 （由电子+汽车行业可见端倪）
The Chinese streetwear market has been growing substantially. Since 2006 till now, I have been closely following the industry, the recent 3-4 years has been great for the market. The larger population of people outside of the main cities has been following local brands via wechat/taobao/tmall/wechat and people are starting to support local stuff. The international brands still hold a large place in many peoples closet but the recent trend of supporting local brands has been growing and I foresee the future to be even stronger for Chinese brands. (look at the electronic + car industry)
我个人关注的品牌有Randomevent，Southfiness，AKP，XSPLUSLAB, Sankuanz，MYGE，Avenue＆Son，Sandwich_Layer，BRANDNU，Pretty Nice，CLOT，HEYDAY，SUBCREW。
I personally follow Randomevent, Southfiness, AKP, XSPLUSLAB, Sankuanz, MYGE, Avenue&Son, Sandwich_Layer, BRANDNU, Pretty Nice, CLOT, HEYDAY, SUBCREW.
你是否和Mike一样对街头品牌充满热情？
Do you also have the passion in streetwear like Mike?
这里有一些你必须知道的街头品牌！
Here are some streetwear brands you must to know！
1. Supreme
作为一个独立的全球品牌，Supreme是迄今为止最具代表性的街头品牌。 该品牌与Nike，Kermit the Frog，法国时尚奢侈品时尚界Louis Vuitton等人合作。
Supreme as an independent global brand is the most iconic streetwear brand to date. The brand lives up to its name and has done collaborations with everyone from Nike , Kermit the Frog to Luxury French fashion house Louis Vuitton.
2. Diamond Supply Co.
Diamond Supply Co.是加利福尼亚的滑板服装系列，于1998年由滑板手/设计师Nick Tershay AKA Nick Diamond开始。一个具有简单标志的经典品牌，完美无缺地走在滑板和嘻哈文化之间，品牌由设计Nike SB Tiffany Dunks起家。
Diamond Supply Co. is a California based skateboard clothing line that was started in 1998 by skateboarder/designer Nick Tershay AKA Nick Diamond.A classic brand with a simple symbol that walks the fine line between skater and hiphop culture flawlessly and got its start by designing the Nike SB Tiffany Dunks.
3. Undefeated
Undefeated因其令人惊叹的运动鞋合作而受到尊重并广受好评，并且在其他品牌之间拥有一贯的经典。 他们甚至设计了自己的Jordan IV’s。
Undefeated is probably best known and respected for its amazing sneaker collaborations and having consistent classics out of any other brand out there. They even designed their own Jordan IV's.
4. The Hundreds
The Hundreds包括两部分的项目，包含身为一个经典的加州街头品牌和媒体平台，致力于全球街道文化。总部设在洛杉矶的公司由Bobby Kim（Bobby Hundreds）和Ben Shenassafar（Ben Hundreds）创立，将街头亚文化的商标态度和个人观点融入到人们对产品的重视。
The Hundreds is a 2-part project that houses a Classic Californian Streetwear brand and media platform dedicated to Global Street Culture.Founded by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds) in 2003, the Los Angeles-based company incorporates their trademark attitude and personal perspective on street subculture, with an emphasis on people over product.
5. 3 Sixteen
你认识他，可能是因为他是现在最好的牛仔品牌之一，其适应时代的能力是无与伦比的。 该品牌也因为出现在NAS歌曲的歌词中获得了人气。
You probably recognized the name by one of the best denim brands today and its ability to adapt with the times is unmatched. The brand also gained its popularity from adopting a lyric from a NAS song.
6. 10.DEEP®
10.DEEP®是由Scott Sasso于1995年创立的独立街头时尚品牌和独立创意集体，也是市场上最优质的街头品牌。
10.DEEP® is an independent heritage street fashion brand and self-contained creative collective founded by Scott Sasso in 1995.They also make some of the best quality streetwear on the market.
7. Against Lab
马来西亚街头品牌Against Lab是一个当代时尚品牌，也是创意集体。 超越时尚的限制，标签努力通过他们的系列传达生活方式。
Malaysian streetwear brand Against Lab is a contemporary fashion label that also functions as a creative collective. Looking beyond the constraints of fashion, the label strives to communicate a lifestyle through its collections.
8. Natto Franco
Streetwear品牌NattoFranco加入了诸如Vetements，Jacquemus和David Julien等新兴的青年巴黎品牌的行列，作为一个新兴的观察者。 年轻设计师Noemie Aiko Sebayashi从日本根源灵感，巧妙地将文化融合加入到她舒适的作品和系列中。
Streetwear label Natto Franco joins the ranks of cool youth-driven Parisian labels such as Vetements, Jacquemus and David Julien as a burgeoning one to watch. Young designer Noemie Aiko Sebayashi takes inspiration from her Japanese roots, cleverly inserting touches of cultural fusion to her comfort-driven pieces and collections.
9. 69 / @69us
自称为“无性别，*界无**线”的牛仔品牌69受到当今的非二元氛围影响。 其大片拍摄使用具有不同性别，年龄和种族的个性模特，而不是普遍存在的漂亮模特。 他们推出的服装是易穿的，宽松的全牛仔服饰，重点是简约和极简主义。
Self-proclaimed 'no-gender, no-demographic' denim label 69 Worldwide encapsulates the non-binary vibe impacting the scene. Its campaigns and presentations feature personalities of varied genders, ages and races rather than the ubiquitous pretty model. The clothes are easy-to-wear, baggy-cut all-denim items, with a focus on simplicity and minimalism.
10. Lemar and Dauley
由Kareem Blair和Daniel“曼哈顿”创立于2003年，Pierre，Lemar和Dauley被认为是街头服装的第一个真正影响品牌。 源自纽约的品牌已经养成了一群跨越美国和海外的忠实的核心粉丝团。 强调“运动与休闲”，使得L＆D在喜欢努力工作并努力享受生活的人中成为最受欢迎的人物。
Founded in 2003 by Kareem Blair and Daniel "Manhattan" Pierre, Lemar and Dauley is regarded as the first true impact brand of street-wear apparel. Originating in New York the brand has developed a loyal core fan base spanning the U.S. and abroad. A strong focus on "Sports and Leisure" makes L&D a favorite among those who love to work hard and play hard as well.
Ciao 互动
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