转变思路，升级发展
Transformation and upgrading
2012年，美国和欧盟“双反”的大棒相继落下，中国的光伏产业陷入深度危机。许多企业转产，倒闭之时，英利主动变革，在9月15日的转型升级大会上宣布将从商业模式、营销方式两个方面转型，从管理、技术、质量、品牌、队伍五个方面全面升级，谋求更大的发展空间。
As anti-dumping and countervailing investigations launched by the US government and later by the EU against Chinese PV products in 2012, we are experiencing a industry-wide crisis. While some PV producers chose to exist the industry and shut-down their factories, Yingli took a corporate transformation and announced transformations in both business model and marketing style during the meeting hold on September 15th, seeking sustainable business development via an overall improvements in the management, the technology, the quality, the brand and the team.