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这里是LearingYard学苑！
今天小编为大家带来博士论文《电子商务供应链物流服务模式优化策略研究》精读（3），
欢迎您的用心访问！
本期推文阅读时长大约5分钟，请您耐心阅读。
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Dear you,
this is LearningYard Academy!
Today, Xiaobian brings you the intensive reading of the doctoral dissertation "Research on the Optimization Strategy of E-commerce Supply Chain Logistics Service Mode" (3)，
welcome your visit carefully!
This tweet will take about 5 minutes to read . Please read it patiently.
内容提要
亲爱的读者大家好，今天开始小编将为大家带来博士论文《电子商务供应链物流服务模式优化策略研究》的精读系列（3），本期将为大家介绍论文的研究方法与技术路线、创新点，快来跟随小编一起学习吧！
Hello dear readers, today, the editor will bring you a doctoral dissertation "Logistics Service Model of E-commerce Supply Chain"Intensive Reading Series of Research on Optimization Strategies（2）. This issue will introduce the research methods and technical lines, the innovation points of the paper, Come and follow the editor to learn!
正文
作者分析了适用于不同市场情景和不同电子商务企业发展需求的物流服务，在描述的不同方案中作者采用了包括效用理论、博弈论、比较分析和数值实验等在内的理论与方法进行分析。
在基于平台运作情境的电子商务物流服务模式优化研究中，基于效用理论构建了考虑终端消费者价格和物流服务质量异质性偏好的需求函数；然后，应用博弈论方法构建了考虑电子商务平台运作情境的物流服务模式选择模型并求解；最后采用数值实验方法拓展研究不对称物流服务成本情形和不同物流服务成本结构情形下的最优物流服务模式选择策略。
在考虑供应商竞争的电子商务物流服务模式优化研究中，同样基于效用理论构建竞争市场条件下考虑消费者价格和物流服务质量异质性偏好的需求函数；然后，在假设电子商务平台采用转售模式的情形下，应用博弈论方法构建基于供应商竞争的电子商务物流服务模式选择模型并求解；最后，利用数值实验方法拓展研究电子商务平台采用平台模式和混合模式情形下的最优物流服务模式选择策略
在基于竞合关系的物流服务共享模式及其优化研究中，基于效用理论构建竞合市场条件下考虑消费者价格和物流服务质量异质性偏好的需求函数；然后，应用博弈论方法构建物流服务共享模型并求解；最后，利用数值实验方法拓展分析战略性物流服务质量投资决策、产品生产成本和物流服务成本的规模经济效应等因素对均衡物流服务模式选择的影响。
The authors analyze the logistics services applicable to different market scenarios and different e-commerce enterprise development needs. In the different scenarios described, the authors use theories and methods including utility theory, game theory, comparative analysis and numerical experiments to analyze.
In the study of e-commerce logistics service mode optimization based on platform operation context, a demand function considering end-consumer price and logistics service quality heterogeneity preference is constructed based on utility theory; then, a logistics service mode selection model considering e-commerce platform operation context is constructed and solved by applying game theory method; finally, numerical experiments are used to extend the study of asymmetric logistics service cost scenario and different Finally, the optimal logistics service mode selection strategy under the asymmetric logistics service cost scenario and different logistics service cost structure scenarios is extended by using numerical experiments.
In the study of e-commerce logistics service mode optimization considering supplier competition, we also construct a demand function based on utility theory considering heterogeneous consumer price and logistics service quality preferences under competitive market conditions; then, we apply the game theory method to construct and solve the e-commerce logistics service mode selection model based on supplier competition under the assumption that the e-commerce platform adopts resale mode; finally, we use the Finally, numerical experiments are used to extend the study of the optimal logistics service mode selection strategy under the scenarios of platform mode and hybrid mode of e-commerce platform
In the study of logistics service sharing model based on competition and its optimization, the demand function considering the heterogeneous preference of consumers' price and logistics service quality is constructed based on utility theory; then, the game theory method is applied to construct and solve the logistics service sharing model; finally, the numerical experimental method is used to extend the analysis of the effects of strategic logistics service quality investment decision, product production cost and logistics service cost on the equilibrium logistics service model. Finally, we use numerical experiments to extend the analysis of the impact of strategic logistics service quality investment decision, product production cost and logistics service cost on the choice of equilibrium logistics service model.
作者总结了论文中三个主要的创新点
创新点 1：作者分析了不同的电子商务平台销售模式，并且通过分析四种组合情境下的物流服务质量、企业利润、消费者剩余和社会福利，对比研究不同情境的运作效率与效果，提出了基于平台运作情境的电子商务供应链物流服务模式优化策略。
The authors summarize three main innovations in the paper
Innovation point 1: The authors analyze different e-commerce platform sales models and propose an optimization strategy of e-commerce supply chain logistics service model based on platform operation context by analyzing the logistics service quality, enterprise profit, consumer surplus and social welfare under four combined contexts and comparing and studying the operation efficiency and effect of different contexts.
创新点 2：考虑了上游供应商竞争对电子商务供应链物流服务模式优化策略的影响，建立竞争性产品供应商和电子商务平台之间的物流服务模式选择博弈模型并求解，提出了电子商务平台采用转售模式、平台模式和混合模式情形下的最优物流服务模式选择策略。
Innovation point 2: The impact of upstream supplier competition on the optimization strategy of e-commerce supply chain logistics service mode is considered, and the game model of logistics service mode selection between competitive product suppliers and e-commerce platform is established and solved, and the optimal logistics service mode selection strategy is proposed for the case of e-commerce platform using resale mode, platform mode and hybrid mode.
创新点 3：建立混合型电子商务平台和第三方卖家之间的物流服务共享博弈模型，提出了竞合市场条件下的物流服务共享模式及其优化策略。
Innovation point 3: Establishing a game model of logistics service sharing between hybrid e-commerce platforms and third-party sellers, and proposing a logistics service sharing model and its optimization strategy under competing market conditions.
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参考资料：Deepl翻译
参考文献：覃雪莲. 电子商务供应链物流服务模式优化策略研究[D].华中科技大学,2021.