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《物流运作管理》—简述物流运作管理（1）
今天小编主要想分享物流运作管理的相关知识，首先我们要了解与物流运作管理相关的物流服务、物流运作流程、物流运作管理以及物流运作管理的观点和方法。
Today, the editor mainly wants to share the relevant knowledge of logistics operation management. First of all, we must understand the viewpoints and methods of logistics service, logistics operation process, logistics operation management and logistics operation management related to logistics operation management.
物流服务
物流服务是为满足客户需求所提供和实施一系列物 流活动产生的结果。物流服务是直接面对客户需求产生的物流活动的结果，以客户认可为其成果。提供客户满意的物流服务是物流运作管理的最终目的和根本任务。
Logistics services are the result of a series of logistics activities provided and implemented to meet customer needs. Logistics service is the result of logistics activities that directly face the needs of customers, with customer recognition as the result. Providing customers with satisfactory logistics services is the ultimate goal and fundamental task of logistics operation management.
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物流服务的实质就是提供和创造客户所需要的价值。通过物流运作系统方案的设计、运作 和管理等综合性活动来实现物流服务。通过物流运作系统的方案设计、功能运作和监控管理可以创造物流服务价值和价值增值。
The essence of logistics services is to provide and create the value that customers need. Logistics services are realized through comprehensive activities such as the design, operation and management of the logistics operation system plan. The value of logistics services and value-added can be created through the program design, function operation and monitoring management of the logistics operation system.
集成物流服务是由物流商整合物流功能、物流资源的 基础上，提供一体化物流服务的业务模式。物流链是物流协同活动一般性的通用表述，根据其研讨的侧重点不同，主要体现为物流作业链、物流服务链和物流价值链，从而使物流链的结构更趋合理性。物流服务链要实现集成物流服务，就需要在物流服 务过程中将人员(People)、实物依据(Physical Evidence)和过程(Process)3个要素充分整合起来。
Integrated logistics service is a business model in which logistics providers integrate logistics functions and logistics resources to provide integrated logistics services. The logistics chain is a general expression of logistics collaborative activities. According to the different focus of its research, it is mainly reflected in the logistics operation chain, the logistics service chain and the logistics value chain, which makes the structure of the logistics chain more reasonable. To realize integrated logistics services in the logistics service chain, it is necessary to fully integrate the three elements of People, Physical Evidence and Process in the logistics service process.
物流服务运作过程的基本逻辑公式：物流运作过程=服务项目设计+服务设施、设备和技 术+服务人员+资源整合能力
The basic logical formula of the logistics service operation process: logistics operation process = service project design + service facilities, equipment and technology + service personnel + resource integration ability
物流服务的种类：物流服务通过不同依据可以划分为：基于物流设施的物流服务、基于特定主体对象的物流服务、基于特定行业或产品的物流服务、基于特定物流活动范围的物流服务。物流服务通过功能性角度分为：运输型物流服务、仓储型物流服务 、配送型物流服务、信息型物流服务、加工型物流服务等。其特点是围绕其主要功能展开的物流及其延伸服务。综合型物流服务：物流商对其客户提供包括 运输、仓储、配送、信息、流通加工等在内的以一种功能型物流。集成物流服务是物流供应商针对客户最终需要量身定 制的多功能、全过程的一体化物流服务，是充分满足客户 需要的一体化物流服务过程。其特点是由集成物流商提供满足客户需要的高度集成的物流服务，类似于“交钥匙”工程服务。
Logistics services can be divided into: logistics services based on logistics facilities, logistics services based on specific subject objects, logistics services based on specific industries or products, and logistics services based on the scope of specific logistics activities. From a functional perspective, logistics services are divided into: transportation logistics services, warehousing logistics services, distribution logistics services, information logistics services, processing logistics services, etc. Its characteristic is the logistics and its extended services around its main functions. Comprehensive logistics services: logistics providers provide their customers with a functional logistics including transportation, warehousing, distribution, information, and circulation processing. Integrated logistics service is a multi-functional and full-process integrated logistics service tailored by logistics providers to the ultimate needs of customers, and is an integrated logistics service process that fully meets customer needs. Its characteristic is that integrated logistics providers provide highly integrated logistics services that meet customer needs, similar to "turnkey" engineering services.
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物流运作流程
物流运作流程是根据客户需要的物流服务要求设计运作 方案，并形成先后作业活动衔接的过程。
The logistics operation process is to design the operation plan according to the logistics service requirements of the customer, and form the connection process of successive operations.
物流流程的种类：分为纵向结构流程与横向结构流程。纵向结构流程反映了企业层级的战略层、职能层和运作层共同参与的，从战略决策、方案设计到战术执行的活动过程。从大的方面来看，涉及市场开发→战略规划→系统设计→实务运作→运营监控→售后服务等几个阶段；横向结构流程是资源投入到服务产出的活动过程，是 战略方案决定后体现执行力的实施活动过程，其业务流程 内容往往带有常规性活动的特点。
Types of logistics process: divided into vertical structure process and horizontal structure process. The vertical structure process reflects the process of activities from strategic decision-making, program design to tactical execution that are jointly participated by the strategic, functional, and operational levels of the enterprise level. From a large perspective, it involves several stages such as market development → strategic planning → system design → practical operation → operation monitoring → after-sales service; the horizontal structure process is the activity process from resource input to service output, which is reflected after the strategic plan is decided. The execution of the implementation activity process, its business process content often has the characteristics of routine activities.
物流流程与商流、资金流、信息流的关系：商流是动机和目的，资金 流是条件，信息流是手段，物流是终结和归缩。
The relationship between logistics process and business flow, capital flow, and information flow: business flow is the motivation and purpose, capital flow is the condition, information flow is the means, and logistics is the end and reduction.
物流运作流程的特性：逻辑性、适应性、价值性。
The characteristics of the logistics operation process: logic, adaptability, and value.
物流运作流程设计：物流运作流程设计考虑的因素：服务宗旨、客户需求、技术条件、资源条件、环境因素、运作模式。物流运作流程设计的要求(1) 关注供应链主体与流程之间的关系。 (2) 处理好流程设计中的物流链、物流服务链、物流价 值链和利润链的关系。 (3) 物流运作流程设计的SMART原则。就物流运作流程设 计而言，主要涉及流程的实体及技术组元构成
Logistics operation process design:Factors considered in the design of logistics operation process: service purpose, customer needs, technical conditions, resource conditions, environmental factors, and operation modes.Requirements of logistics operation process design (1) Focus on the relationship between the main body of the supply chain and the process. (2) Handle the relationship among logistics chain, logistics service chain, logistics value chain and profit chain in process design. (3) The SMART principle of logistics operation process design. In terms of logistics operation process design, it mainly involves the physical and technical components of the process
今天就先讲到这里吧，下次继续。
Let's stop here today, and continue next time.
参考资料：文字：重庆邮电大学李诗杨老师物流运作管理PPT；图片：百度；翻译：GooGle翻译.
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