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今天小编为大家带来《考虑保鲜努力与增值服务的生鲜电商供应链的协调与信息共享》生鲜电商供应链的信息共享问题假设。
欢迎您的用心访问！
本期推文阅读时长大约5分钟，请您耐心阅读。
Share interest, spread happiness,
increase knowledge, and leave beautiful.
Dear you,
this is the LearingYard Academy!
Today I bring you "Coordination and information sharing in fresh produce e-commerce supply chains considering preservation efforts and value-added services" A hypothesis on information sharing in fresh produce e-commerce supply chains.
Welcome your visit!
The reading time of this tweet is about 5 minutes, please read it with patience.
本期推文通过思维导图，精读内容，知识补充三个板块，展示博士论文《考虑保鲜努力与增值服务的生鲜电商供应链的协调与信息共享》生鲜电商供应链的信息共享问题假设，请读者跟着小编一起来学习吧！
This issue tweets through three panels of mind map, intensive reading content, and knowledge supplement to showcase the PhD thesis "Coordination and information sharing in fresh produce e-commerce supply chain considering preservation efforts and value-added services" Information sharing problem hypothesis in fresh produce e-commerce supply chain, please readers follow me to learn!
01
思维导图
本次推文将介绍此论文的生鲜电商供应链的信息共享章节的问题假设，思维导图如下：
This tweet will present the problematic hypothesis of the information sharing chapter of this thesis for the fresh produce e-commerce supply chain, with the following mind map:
02
精读内容
此章节较上一章节的研究，引进不确定需求与信息不对称的影响。首先作者对要研究的问题进行了假设：1.由生鲜供应商和生鲜电商组成的供应链。2.生鲜电商提供增值服务。3.供应商投入保鲜努力。
This chapter introduces the impact of uncertain demand and information asymmetry compared to the study in the previous chapter. Firstly the authors make assumptions about the problem to be studied: 1. a supply chain consisting of a fresh food supplier and a fresh food e-commerce provider. 2. a fresh food e-commerce provider offering value added services. 3. a supplier putting in freshness preservation efforts.
随后是对于商品需求的假设：4.生鲜农产品的市场需求会受到销售价格、服务水平与产品新鲜度的影响。
This is followed by assumptions about the demand for the commodity: 4. The market demand for fresh produce is influenced by the selling price, the level of service and the freshness of the product.
接下来是对信息拥有的假设：5.生鲜电商有更多关于需求不确定性的私有预测信息。
Next are assumptions about information possession: 5. Fresh produce e-merchants have more private forecast information about demand uncertainty.
然后是对成本结构的假设：6.供应商保鲜资源投资边际收益递减。7.生鲜电商的服务资源投入边际收益递减。
Then there are assumptions about the cost structure: 6. Diminishing marginal returns on investment in supplier freshness resources. 7. Diminishing marginal returns on investment in service resources for fresh produce e-commerce.
最后说明了此章节的决策顺序：生鲜电商选择信息共享策略——供应商决策批发价和保鲜努力——生鲜电商决策销售价格和服务水平。
It concludes by explaining the sequence of decisions in this section: fresh produce e-merchants choose information sharing strategies - suppliers decide on wholesale prices and preservation efforts - fresh produce e-merchants decide on selling prices and service levels.
03
知识补充
在文中提到了消费者剩余，那么什么是消费者剩余呢？
消费者剩余是指消费者消费一定数量的某种商品愿意支付的最高价格与这些商品的实际市场价格之间的差额。消费者剩余是衡量消费者福利的重要指标，被作为一种分析工具来应用。
马歇尔从边际效用价值论演绎出消费者剩余的概念。产业的社会福利等于消费者剩余加上生产者剩余之和或者等于总消费效用与生产成本之差。
Consumer surplus is mentioned in the text, so what is consumer surplus?
Consumer surplus is the difference between the maximum price a consumer is willing to pay for a given quantity of a good and the actual market price of those goods. Consumer surplus is an important indicator of consumer welfare and is applied as an analytical tool.
Marshall deduced the concept of consumer surplus from the marginal utility theory of value. The social welfare of an industry is equal to the sum of consumer surplus plus producer surplus or to the difference between total consumer utility and the cost of production.
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祝您今天过得开心快乐！
That's it for today's sharing.
If you have a unique idea about today’s article,
welcome to leave us a message,
let us meet tomorrow.
I wish you a nice day !
参考资料：DeepL翻译，知乎，百度
参考文献：刘墨林. 考虑保鲜努力与增值服务的生鲜电商供应链的协调与信息共享[D].重庆大学,2020.
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