这里有很多办法，我想你不可能一次都用上。所以Bookmark（老外好像不Copy的，呵呵）这篇文章，经常回来看看。我想你可以从每天应用一个办法开始，你就可以让越来越多的用户发现你的App。注意：Apple对于应用可以做什么和如何做有比较严格的规定，所以请确保你的行为不违反你和Apple的协议。This is a long post with a lot of ideas; it\'s not something you can do all at once. So bookmark it and come back to it a few times. I think that if you start applying these suggestions, perhaps one per day, you should start getting more people finding your app.Disclaimer: Apple is very picky about what iPhone applications do and how they do it. Please exercise caution in your marketing activities so that you do not find yourself in violation of your iPhone Development agreement.1.定位你的产品1. Position your Product无 论是你正准备发布你的应用，还是你想改进你已经发布的应用，首先你都要思考一个问题：谁可能是你的用户？什么样的用户可能需要你的应用？他们一般从哪里得 到需要的应用的信息？你怎样把你的应用的信息发布给他们？很多人可能并不经常访问iPhone相关的网站，那么他们可能经常去哪里呢？有没有你的用户比较 集中的论坛、社区？这就是你要面临的下一个问题，如何给你的网站带来你需要的用户。Whether you are just about to release your application, or your application has already been out and you want to improve your marketing for it, it\'s a good idea to think about who is likely to be using your application. What kind of person is going to want your application? This will affect how you build your website. Where do they get their information or recommendations or ideas? How can you get your message into those places? Where are they likely to go online? Most people are not hanging out on iPhone app websites, where you might think is the most obvious place to think of getting the word out about it. But they might be involved in some other online communities. Those are places to think about for the section below, "Sending Traffic and Links to your Website."2. 推广你的网站而不是你的应用在iTunes上的页面2. Market your Website, not your App Store Page.当 第三方应用刚刚开始流行的时候，开发者们花很大的力气，希望能进入AppStore的TopList。但是这样的机会太少了。现在的AppStore已经 有了10万多应用，除了少数幸运儿以外，进入这个List的机会十分渺茫。AppStore不是一个可以考虑的推广途径了（可遇不可求）Marco Arment在他的文章里这么说：最好把App Store仅仅当做一个发布渠道吧，专心在其他地方推广你的应用。不象AppStore的List没法控制。你可以控制你的网站，更好地推广你的iPhone应用。你已经有了网站？但是在上面放上你的应用的描述是远远不够的。把你的网站当做你的推广目标，这样很多在互联网上推广网站的通用做法也同样适用于你的网站。在尽可能多的地方放上到你的网站的链接，或者要求别人放上你的网站的链接。链接需要指向你的应用的页面，而不是AppStore的URL。原因有很多：更好的信息：你的网站页面可以提供比AppStore好的多的信息。你可以统计：利用类似GoogleAnalytics的服务，你可以看到你的流量来自哪里，他们在你的网站看了哪些页面，等等。你可以测试：无论如何，你的网站总有改进的余地。你可以改变网页的抬头、信息、文字、图片。你可以看出你的改变带来的变化。考虑如何能把更多的用户带去购买你的应用。你 可以建立“Google Juice”。其他网站指向你的网站的链接，可以提高你的网站在Google的Ranking，从而当用户搜索相关关键字的时候，你的网站会有机会出现在 前面。而AppStore的URL，则只能把链接带向Apple的一个子域名，对你没有什么帮助。更糟的是你根本没有对AppStore的页面做任何搜索 引擎优化的机会。When third-party iPhone applications first became available, application developers tried very hard to get into the "top" lists on the App store. There were few enough applications that you had a chance of getting featured somehow; that would drive sales for your application. Now with more than 100,000 applications on the store, the chance of being featured is so miniscule, that except for a very few fortunate developers, the App Store can\'t be thought of as any kind of marketing mechanism. Marco Arment wrote a must-read analysis of this problem here.It\'s better to just think of the App Store as the distribution channel, and focus your marketing in places where you can actually make some impact. (This is the "App Store B" model in Marco\'s article.)Unlike your app store listing, you have tremendous control of your own website that promotes your iPhone application. You do have one, right? But just having a website with a description of the application and a link to the App Store is not enough.Think of your website as being the main target for your marketing efforts. If you do, then just about all the general web marketing techniques that I\'ve brought up in this blog — and that are omnipresent elsewhere on the Internet —can apply to you.In every place where you place a link — or ask others to place a link — that refers to your application, link to your app\'s home page, not your App Store URL. There are many reasons for this:A better message. Your home page can do a much better job than your App store entry in making your application sound exciting.You can measure. Using services like Google Analytics, you can see how many page views you are coming from, where they are linked from, what path people take as they navigate your website, and so on.You can test. No matter what, your website can always be improved somehow. You can set up experiments to see how a change in your main page\'s headline, text, images, or buttons affects conversion rate. You\'ll want to test what percentage of people who visit your website end up going to your App Store page — hopefully to purchase. (See "Special Website Links" below for some technical ideas.)You can build up "Google Juice." Every instance (well, almost) in which a website links to your app\'s home page (or any page on your domain), it builds up your ranking in the eyes of Google, which means your website is more likely to be found when somebody does a search. iTunes App Store links, on the other hand, just link to an obscure subdomain at Apple, and don\'t help your marketing at all. What\'s worse, your ability to define search keywords is limited, and there is no way to perform any Search Engine Optimization as you can with a website.3. 丰富的网站内容3. Put Rich Content on your Website看看iTune App Store的入口，你可以看到大量的无用信息。出来少数幸运的应用以外，你得到的就是一个图标，简单的文字描述，不超过5页的截图。在你的网站上，你可以做得比这里好的多。各种丰富多彩的字体。截图！你可以放上任何可以帮助人理解你的程序的截图，各种方法。甚至一段视频，告诉用户如何使用你的应用。Look at a typical iTunes App Store entry, and you will see a very dull media experience. With the exception of a few applications that have achieved some special status within Apple, all you get is your icon, some plain text description, and up to five screenshots.You can do much, much better than this! Let\'s compare what you can put on your app\'s website with your App store entry:Rich text! Boldface, italics, hyperlinks, bulleted lists, etc.Screencasts! Actually show your application in action. You can capture the output of your developmental iPhone simulator and add finger indicators, or if it\'s more appropriate, shoot a video of somebody holding the iPhone and using your application. This article has some good pointers on how to go about doing this. An example of a nice screencast is here. You could do a single video demo, or you could have multiple, smaller screencasts focusing on just one aspect of your iPhone application.Flash做的动画可以吸引大多数用户的眼球。用户的评论。看到其他的用户如何评论你的应用，可以大大增强用户对你的应用的兴趣。如果可能的话，让喜欢你的应用的用户给你发一些图片，放到你的网站上。更多的子页面，可以更详细地介绍你的应用。一些指向其他网站或Blog的链接，可以帮助用户了解更多你的应用的信息。你可以搜集一些在App Store上对你的应用的评论（正面评论）放到你的网站上，你可以通过AppViz来*载下**来自所有国家的评论。对于那些通过iPhone而不是浏览器来访问你的网站的用户，你可以通过判断“user-agent”来提供iPhone友好的网站（这个技术比较复杂了）。Flash-based motion graphics to catch the attention of site visitorsUser testimonials. Hearing what real people think and how they have used your application is a great way to build up interest. If you can, ask the people who have emailed you with their kind words to send you a digital picture, and put that on your website.Links to sub-pages with more details on particular aspects of the app.Links to a company or application blog, which will give people more insight about you and your company.You might want to consider collecting some of the reviews on the App store (or really, the multiple worldwide app stores) and put them on your website. This post shows how to do it; or you can check out AppViz. Putting comments on your website means more content for you, and you can perhaps follow up on some of them.What about people visiting your website from their iPhones, instead of using the Internet? You probably want to have your website check the user-agent string and offer a simplified iPhone-friendly version of your website that makes the text easier to read, makes it possible to view your screencasts, and so forth.4.定制到你的AppStore的链接页面4. Make Custom App Store Links Using Your Own Website如果用户发现了你的应用，到了你的网站，你可以吸引他们去AppStore的页面，购买你的应用。但是有些人可能直接使用AppStore的URL，这样他的浏览器上会留下一个AppStore 正在打开的页面，永远不会有结果（实际启动了iTunes去连接AppStore）。你 可以建立一个你自己的加载页面，一个你自己网站上的页面起到类似Proxy的作用。你可以放上任何你希望的内容，在网页的下面加上一个Size为0的 iFrame包含一个指向你的AppStoreURL的链接，这个链接可以帮助你调用iTunes去打开你的应用，同时在浏览器给用户留下一个你希望的页 面。If somebody finds out about your app, they will hopefully find a link directly to your website, where you have a chance to dazzle them and encourage them to go to the app store (and hopefully, buy the app).However, somebody may be given a link to the app store page or your website. When somebody clicks on an AppStore link, what happens is that their browser loads a boring web page with a boring message telling the viewer that the app store is being opened. It\'s a "dead end" page, with no value for you at all. You need to improve that experience and enrich your marketing message.What you can do is create a deluxe loading page — a special page on your website that will serve as a proxy for the app store link. You can put any kind of content in it, and then at the bottom of the content, add an <iframe> element of zero size that contains the URL of the app store link. You would give out this URL instead of the boring app store URL; visiting that URL will open up one\'s browser window with the content you have chosen, and launch the iTunes app store.[pre]<iframe style="margin:auto; border:0;" border="0"width="0" height="0" src="http://itunes.apple.com/...." />[/pre]What should you put on this page? You could start out with it looking the same as your app\'s home page, though you should modify the look so that the visitor sees a message similar to the boring "loading" page. You could use some of the sophisticated JavaScript libraries like jquery and its extensions to put up an overlay view on top of the app\'s home page, for example.确保这是一个用户可以明确知道你在为他们加载你的应用页面，不要放一个和你主页一样的页面，这样会让你的用户非常困惑。尽管有些打开你的加载页面的用户已经去了AppStore，你不需要在这个页面上再放上到你的AppStore的链接。但是，还是会有一些用户有机会在OffSite的情况下看到这个页面，所以你也可以在这个页面上推广你的应用。Make sure that your deluxe loading page page is clearly a loading page, not just your product\'s standard home page. People who click on a link, expecting to get taken to the App Store in iTunes, might be confused if they just wound up on your regular website, even if iTunes did load. So you should go through some effort to make it clear that the app store is loading, even if means duplicating some of the look and the wording of the boring Apple message.Since visitors who opened your "deluxe loading page" have already gone to the app store, you don\'t need to have any links to the app store. However, they probably got the link from somewhere off-site, so you do want to take advantage of your opportunity to market your application on the page.#p#分页标题#e#5. 定制到你的网站上的AppStore的链接页面5. Make Custom Links to the App Store from Your Own Website这 个和前面的有点类似，区别就是这里是你自己的网站。（译者：我想了半天。猜测Tips4的意思是假设你在别的网站贴了一个链接，就像CocoaChina 帮大家做的App的图标，不要直接放AppStore的链接，而放到你的网站的一个页面的链接，在这个页面里面用iFrame打开AppStore，同时 显示你需要的信息。这个页面就可以是Tip5说的同一个页面，也可用是推广你的网站的一个页面。）因为这是你自己的网站了，你可能不需要放你的网站的推广信息了。但是你可以同样放上丰富的信息来推广你的应用，或者放上你的主页的链接，等等。因为这是你自己的页面，你同样可以统计访问这个页面的用户，特别是转化率。如果你加入一些其他的方法（Tip9），你也用类似GoogleWebsiteOptimizer一类的工具分析优化你的网页。同样，考虑那些从iPhone访问你的网站的用户，为他们做一些优化。通过更好地设计链接页面，你可以提高你的Revenue5%。（不知道怎么统计出来的，呵呵）This tip is similar to the above one, except that this is for the links to the App Store from your own website.You can also make a deluxe loading page, as above, except that this page doesn\'t really need to do any marketing, since the user has already seen your marketing message and has clicked to go onto the App Store. Still, you can make it a nicer experience than the boring load page. You could thank the user for purchasing the app (in advance), provide a link back to the home page for the app, a link to open the app store again (in case they lost their place in iTunes), or offer some other action that they might want to take.Remember, since your app-store-loading page is on your website, you can also measure visits to this page — essentially, measuring conversions — and if you add an additional call to action to the page (See tip 9), you can test it, using Google Website Optimizer for example. You wouldn\'t get to do this if your home page just linked directly to the App store.As above, consider that some of your visitors may be viewing your website from the iPhone itself, and do the appropriate thing (from a user experience and a technical point of view) in your links to the app store.While you are working on building special links to your app, you might as well set up a linkshare account to get an extra 5% revenue.6.让用户更容易链向你的网站6. Make it easy for people to link to your website如 果你去Youtube网站，每一个视频都有如何制作链接URL的信息，你可以很容易地Copy、Paste到你的网站。为什么不做同样的事情呢？在你网页 的边上，放上如何连接你的网页的Coder，比如你的加载页面。这样如果有人想加你的网页的链接，仅仅拷贝就可以。你甚至可以放上几种不同大小的图标让用 户选择。If you go to a YouTube video page, you will see that they conveniently provide a URL that people can copy and paste to link to (or embed) the video. Why not do something similar? In the sidebar of the page, you could provide a read-only text field filled with your special app store URL (described above) that shows the deluxe loading page. That way, if somebody wants to link to your app store URL, they are just as likely as not to grab the URL that you conveniently provided them.You could even put a few sizes of your app\'s icon in a handy place so it is easy for people to use when linking to your website. In essence, you would be offering a miniature "press kit" on your website.7.在你的网站放上大量的信息7. Add Plenty of Content to Your Website如果你想吸引注意的话，就不要只有一个页面和一个指向AppStore的链接。Google的主页很简单，但是Google的蜘蛛对信息很饥渴，更多更频繁地增加唯一的信息，对提高你的排名更有帮助。什 么样的信息适合加入到你的网站呢？一个关于应用的Blog是一个好主意，但是需要有在未来几个月能吸引人的话题。可以是关于开发的进度，可以是你的应用的 用户的故事，可以专注于iPhone产业。可能你可以更专注于和你的应用相关的话题，或者是你的用户可能更关心的。你甚至可以推荐更多其他的iPhone 应用。可以是和你的应用互补的，甚至仅仅是你喜欢的。在连接的时候需要遵循前面Tip4和5.你可能仅仅为了增加你的Ranking写一些东西，但是如果你的信息真正对用户有帮助，其他人会链向你的网站，为你带来更多的流量。Your website needs to be a lot more than just a single page describing your application and a link to the app store, if you want to build up attention to your website. Google is ravenous for content, and the more unique, topical content you can frequently add, the better.What kind of content can you add to your website on a frequent basis? A blog about the application is an obvious starting point, but the trick is figuring out what to talk about over the coming months. It could be centered more on the development process; it could feature testimonials and stories about (or even from) your app\'s users; it could have a more general focus on the iPhone industry. Perhaps you could focus on the topic that your application addresses and blog about topics that your users may be interested in. You could even recommend other iPhone applications that are complementary or that you just like, just for good karma. (Be sure to follow the "Golden Rule" and link to their websites, not to their app store URLs.)You could add content merely with the goal of improving your rankings, but If you write information that is actually useful, others will link to your site, which means even more traffic and more google juice.8.为你的网站增加流量和链接8. Send Traffic and Links to your Website在你的网站以外，建立更多的推广渠道，为你的网站带来更多的流量，让更多的人知道你的应用。这里有一些办法：视频是一个很好的办法。你可以在Youtube放上你的视频，或者让喜欢你的应用的用户来做。或者在Youtube寻找那些乐于Review应用的用户，给他们PromotionCode，请他们Review你的应用。在Blog上发表你的应用的评论。需要注意的是不要过分。看到有人问相关的问题，在回答里面带上你的应用，是一种可以接受的方法。有些Blog设置了‘nofollow’标志，这样可能对你的SEO没有帮助，但是至少可以为你带来更多的用户。参与一些在线社区，iPhone相关的或与你的应用相关的。你可以谈论你的应用，或者只是把应用的链接放在你的签名部分。培养你在这些社区的人气，让你成为一个可信的，广为人知的信息源。这样可以让你的应用得到更多的曝光机会。把你的应用发给一些专门ReviewiPhone应用的网站。比如：• iPhone Press and Promotion Reference Page• Free iPhone App Marketing• iPhone App MarketingIt\'s possible to put content about your app on other channels beside your own website, with the goal to build more links to your website, or to get more people aware of your application, or (ideally) both. Here are some ideas:Videos are a great way to build up interest. You could make videos for YouTube showing your app, or ask your favorite users to do so. Or, find people on YouTube that like to review apps and send them a promo code for your application for them to talk about.Add comments to blogs promoting your app. You want to be careful not to be too pushy here. Many blog posts might be by people asking for ideas and suggestions, which your response can legitimately answer. Of course, you will want to include a link to your website; some blog commenting systems may or may not use a "nofollow" technique so doing so may or may not give you some SEO love — but you\'ve just helped more people find your application.Participate in online communities, either iPhone-related, or related to the domains that are related to your application. Participate in a way that you become a known, trusted source of useful information. You can gently mention your app (or just link to your app page in your "signature." You are better off not having the hard-sell approach here, or you may be banned or at least shunned.9.建立你的邮件列表9. Build and Contact Your Email List我一直在鼓励 开发人员为他们的用户和对他们产品有兴趣的人建立邮件列表，我最近交流的一些开发人员也有类似的想法。这样的邮件列表可以通知你的用户有关你的产品的最新 消息。让列表上的人经常收到你的消息，可以让他们对你和你的产品了解越来越多，这样他们就更有可能买你的产品。邮件列表里可以讨论的话题有：发布你的新产品发布你的重要更新。有关你产品的使用技巧和建议。销售优惠信息。请大家Review你的产品。尽管有一些需要克服的困难，但是邮件列表对iPhone开发人员很有帮助。显而易见的问题是用户通过AppStore来购买你的产品，你没法得到他们的信息，所以比起桌面软件，你很难建立一个用户列表。但是如果你的网站对于用户很有帮助，你还是有机会得到用户的联系信息的。我建议你在你的网站给用户一个订阅你的邮件的入口。如果有可能，给注册用户提供一些免费的对他们有用的东西，比如你的应用的一些扩展，一个PDF的使用提示等等。需要注意的是你提供的不能是你的应用的额外功能，这样可能违反你和Apple的协议。这个表格可以放在你的应用的主页，需要留心不要让它影响客户购买你的应用。如果你参考Tip5建立了一个加载页面，你的注册表可以放在这。当客户返回他们的浏览器的时候，他们就可以看到这个表格并进行注册。I\'ve been encouraging indie developers to set up a mailing list for their customers and other people interested in their products; the developers I\'ve interviewed recently have had similar thoughts. Having an email list allows you to announce your other products to people who already know and trust you to some extent. By reaching out to your list of friends every month or so, they will get to know you more and more, and you have the opportunity to get your products out to a group of people who are much more likely to buy from you than total strangers.With an email list, you can reach out with topics like these:Announce your own new products as they come outAnnounce major upgrades to your own products (which they may or may not own)Recommend other developers\' productsOffer power tips and suggestionsAnnounce temporary salesAsk for reviews on the app storeHaving a mailing list is a good idea for iPhone developers, although there are some challenges that you need to overcome.When somebody buys your application via the only app store in town, you don\'t know who they are, so you have no way to reach them. You will never have a "customer list" automatically as you get if you are selling desktop software.However, you can still have a decent interest list, if you make your own website an important resource.I would suggest that you set up a form for people to subscribe on your website. If possible, offer something useful to the visitor for free if they sign up — perhaps some extra resource that your app can make use of, or a PDF guide of power tips. (Just be careful that whatever you are offering does not enable additional functionality with your application, since that would probably be in violation of your agreement with Apple.)This form could just live on your app\'s home page; however be careful that it is not placed so prominently that you are not distracting people from the goal of going to the App Store to buy your app. If you set up a special "loading" page as suggested in tip 5, your signup form could live there, so that the visitor will get the opportunity to join your list when they return to their browser.10.建立in app 推广10. Create In-App marketing你有没有想过在你的应用内部做一些推广呢？我要再次提醒一下，小心不要违反你和Apple的协议。如果你有邮件列表，你可以在应用里面提示用户是不是要注册。你可以告诉用户注册的好处来鼓励他们注册。我不知道是不是有人试过类似的方法和有没有通过Apple的审(我们的)查。很多应用有广告，所以为什么不给你自己的应用做广告呢？但是需要注意你的广告不要给客户带来不便，特别是付费应用。想一想有没有其他得到用户信息的方法。可能让他们给你Email一个他们使用你的应用的小故事，这些可以成为你的Blog或邮件列表的素材。需要注意的是你要正确使用你搜集到的个人信息。想想你的应用怎样可以和社交网络集成。例如，很多应用可以发Tweet给Twitter，这可以增加你的应用的价值和知名度。Can you think of some ways you can do some marketing within your application? (I\'m going to repeat my warning about making sure that you are in compliance with your agreement with Apple.)If you have set up an email interest list, perhaps you could prompt your users (or at least have a mechanism, somewhere in the interface) to sign up for your email list. You may want to emphasize the email list signup as the main action, or you may want to emphasize the bonus that you are offering, with the email list signup in exchange being less prominent. (I\'m curious if any developers have tried something like this before, and run across any problems with Apple.)Many applications have advertisements, so why not have an "advertisement" for your other iPhone products? Clearly you want to make sure that this is presented in a way that is not offensive to the person using your application, especially if it is a paid app!Think about other ways to collect voluntary information from users. Perhaps a way for them to email a brief story to you about how using your app saved the day — this could go into your list of testimonials or a blog post, and also you potentially have somebody new for your interest list. (Just make sure you "do the right thing" when it comes to collecting and using personal information from your users.)Think about how your application could integrate with social networks. Many apps, for instance, have a mechanism to post a "tweet" to Twitter. This adds value to the application, but also awareness!#p#分页标题#e#11.制造一些新闻11. Make some News每当你有什么事情可能大家感兴趣知道，搞得大声一点。例如：新的应用或者老应用的新版本发布。频繁的小的升级可能增加你的应用的知名度，但是也可能骚扰你的用户，需要平衡。短期降价附加服务有趣的应用故事或有机构购买你的应用有关你的公司的社会活动，等等当你有类似的机会的时候，可以在PRMac或PRWeb或其他类似的地方发布消息。如果你有blogosphere或Apple-related press的关系，联系他们让他们知道。这样做的好处不仅仅是增加1、2天的销量，而且这样的新闻链接，可以增加你的网站的知名度。有些人可能通过一年前的新闻知道你的应用，这些链接同样可以提高你的网站的Ranking。Whenever you have something that people might find interesting to hear about, be sure to make a big deal out of it. This would mean events such as:New applications releasedNew major versions of your application. (Frequent minor updates to increase your app store visibility are fine, but you probably don\'t want to annoy the press and blogosphere with too-frequent announcements!)Temporary price reductionsAvailability of supplemental give-aways (which you can use to build up your email list)Particularly interesting uses or institutional purchases of your appSpecial events by your company, such as contests, participation in charity drives, etc.When you have something newsworthy, send out press releases using services like PrMac (to reach the Apple/Mac/iPhone faithful market) and PRWeb or others (to reach the general public). If you have made contacts in the blogosphere, Apple-related press, contact them individually and personally and let them know, perhaps in advance of the actual event.The nice thing about events like this is that not only can they have a temporary benefit of increasing your sales for a day or two after the news comes out, but also that the new links to your website are generally permanent! Some people may come across these articles years later. Moreover, the additional links will also increase your Google ranking.12.鼓励口口相传12. Encourage Word of Mouth在10w多个应用里面，通过浏览来找到需要的应用是很令人气馁的。虽然你可以做很多事来让人Search到你的应用，但是更多的用户根本想不到来Search。很多应用都是默默无闻，知道你有办法让可能的用户知道它。所以口口相传是一个很好的方法，而你希望尽可能鼓励你的用户来帮你推广你的应用。想想一个*载下**了你的应用的用户，告诉他的亲朋好友，或者用邮件、Facebook和Twitter来介绍它，是一个多好的结果啊。当然，你的应用需要足够Cool，让用户有兴趣谈论它。但是你还有什么可以做的呢？这里有几个建议：在你的应用里加上链接，让人可以很容易地通过iPhone，SMS，Email来介绍它给别人。在你的网站增加链接，让用户可以通过Facebook和Twitter来推广它。让你的用户和朋友知道你的短期销售（优惠？），让他们介绍给别人？在你的邮件中放上“Forward to a friend”链接。为你的应用增加功能，让使用的朋友越多，得到的经验越多。（这个？不知道怎么搞？）With >100,000 apps available, the idea of just browsing to look for an interesting iPhone app is a bit daunting. And though you can do a lot to increase the likelihood that somebody will find your website if they search for a solution to a particular need, many people wouldn\'t even think of performing a web search. Many applications are so novel that people don\'t even know they need it until after they have managed to get it!So word of mouth about your application can be a huge boost, and you want to do everything you can do encourage it. Imagine somebody downloading your app and telling their friends about it, either in person or over email or social networking sites like Facebook or Twitter.Clearly, the first step to being worth talking about is that your app is really cool. But beyond that, what else can you do? Here are a few suggestions:Add a feature to your app that allows somebody to easily share a link to your app with somebody else\'s iPhone, over SMS or email for example.Add elements to your website that make it easy to mention your application (and a link to it) via Twitter or FacebookGet the word out to your users and friends about your short-term sales and ask them to mention the sale to their friendsPut "forward to a friend" links in your email newsletters.Build functionality into your application that enhances the experience when more friends use it; people will encourage their friends to get the app too!13.拓宽思路13. Think Outside the Box一个传统的做法是同时开发一个免费版本，可能是受限制的功能，可能是带广告的版本。免费版本可以帮助增加你的付费版本的销量。为什么不换一个思路呢？做一个免费版本，得到一个用户列表，推广其他的应用。你可以用一个免费的应用，当客户注册你的邮件列表以后，给他更多的功能。还有其他的新思路吗？One of the classic ways of getting people to know about your application is to have a free version of your application, perhaps with limited functionality, or maybe with advertisements to bring in some revenue. Having a free version of your app (either with in-app upgrade purchase, or in addition to a paid version) is a great way to get exposure for your products.Why not think outside the box and offer an app whose main goal is building your customer list, for marketing other apps? You could offer an app that is free, but which can be unlocked for more capabilities by signing up for your list.That\'s a great idea. But maybe you can think "outside the box" with this a bit. What if you have one application that is free, that you use as a "loss leader" to drive people to your other apps? Or even just to build up your mailing list, so you can reach a large potential customer base in the future?What other ways can you think outside the box in marketing your application?14.完整？14. Come Full Circle不管你怎么努力，总是有客户可能直接访问到你AppStore的页面，可能是通过其他的链接，可能是朋友的推荐或者是在AppStore的Search。你已经在你的网站测试了一些方法，知道哪些是最吸引人的描述，哪些是最好的截图，把它们放到你的AppStore页面上去，这样可以提高你在AppStore页面的吸引力。Whether you want to or not, some people will find your App Store page and not your website. Perhaps somebody linked directly to it (rather than using your deluxe link), or they found it via a search. In any case, you do want to keep working on honing the contents of your listing there.As you improve your landing page\'s message, then, consider moving your best-performing text or screenshots to your app store entry. If it converts better on your web page (which you can test), it\'s likely to convert better on your app store page (which you can\'t.)Be sure to repeat this process! As the book in the sidebar of this article says in its title, "always be testing." Keep working on improving your website\'s conversion rate, and then apply those changes to your app store entry whenever you get an improvement in your conversion rate.15.外部帮助15. Get Some Help不要期望你自己做所有的事。找到一些人，可以帮你维护你的Website，实现一些JavaScript功能，写作甚至帮你参与一些在线社区。你可以去oDesk，elance或者RentACoder等等找到提供服务的人。我比较喜欢oDesk因为你可以跟踪你的项目的进度。或者在你的本地学校里面找一下年轻的学生愿意挣一些零花钱。甚至找一下在你的Blog回复的人来帮你做点什么。祝好运！You can\'t necessarily do all this marketing yourself. So get some help. Find somebody to help perform some of the tasks I\'ve suggested here like maintaining your website, implementing some JavaScript functionality, performing research, writing, or participating for you in online communities.You can use an online contacting site like oDesk or elance or RentACoder to find contractors. I prefer oDesk because you can monitor what your contractors are actually doing via periodic snapshots that the odesk timekeeping software installs on the contractor\'s Mac or PC. Or perhaps there is a local high school or college student you know who would like to make a bit of extra money. Maybe you can even find somebody via a blog post on your own website. Good luck!