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今天小编为大家带来知识集|网络营销（五），欢迎您的访问。
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Dear you, this is The LearningYard Academy.Today Xiaobian brings you the Knowledge Collection | Network Marketing (5)， welcome to your visit.
网络营销产品定价时需考虑互联网带来的成本节约和定价的特点。一方面，网络营销降低采购成本费用、降低库存成本、控制生产成本，另一方面，网络定价有全球性、顾客主导定价的特点。
In the price of online marketing products, the characteristics of cost savings and pricing brought by the Internet must be considered. On the one hand, online marketing reduces procurement costs, reduces inventory costs, and controls production costs. On the other hand, online pricing has the characteristics of global and customer -led pricing.
网络营销的定价策略包括低价定价策略、定制生产定价策略、使用定价策略、拍卖竞价策略、个性化定价策略。低价定价策略有包括直接低价、折扣策略、促销定价；定制生产定价策略有面对工业组织、消费者的定制生产；使用定价策略即采用类似租赁按使用次数定价；拍卖竞价策略可分为竞价拍卖、竞价拍买、集体议价三种；个性化策略即根据身份、性别等细分市场。
The pricing strategy of network marketing includes low -cost pricing strategies, custom production pricing strategies, use of pricing strategies, auction auction strategies, and personalized pricing strategies. The low -price pricing strategy includes direct low -cost, discount strategy, and promotional pricing; custom production pricing strategies have customized production in the face of industrial organizations and consumers; use pricing strategies to use similar leases to be priced according to the number of use; auction auction strategy can be divided into divided Bidding auctions, bidding, and collective bargaining; personalized strategies are based on identity, gender and other market segments.
网络营销渠道的特点有用途多元化、结构简单化、交易成本节约化、功能多元化，渠道可分为直接营销渠道、间接营销渠道。
The characteristics of network marketing channels are diversified, simple structure, conservation of transaction costs, and diversified functions. The channels can be divided into direct marketing channels and indirect marketing channels.
网络营销促销的形式有网络广告、销售促进、站点推广和关系营销。与传统营销促进相比时空观念、信息沟通方式、消费群体和消费行为均有所不同，功能主要包括展示、说服、反馈和创造需求。网络促销包括网上折价策略、网上抽奖促销、网上积分促销、网上赠品促销、网络文化促销、网络联合促销、网络聊天促销。
The form of online marketing promotion includes online advertising, sales promotion, site promotion and relationship marketing. Compared with traditional marketing promotion, the concept of space -time, information communication, consumer groups and consumer behaviors are all different. Functions mainly include display, persuasion, feedback and creative needs. Network promotion includes online discount strategies, online lottery promotion, online points promotion, online gift promotion, online cultural promotion, network joint promotion, and online chat promotion.
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That's it for today's sharing. If you have any unique ideas for today's article, please leave a comment, let us meet tomorrow, I wish you a happy day！
参考资料：《网络营销》，王玮著。
翻译：Google翻译
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