分享兴趣，传播快乐，增长见闻，留下美好。
亲爱的您，
这里是LearingYard学苑！
今天小编为大家带来《博弈视角下社区生鲜食品供应链双渠道动态定价研究》数值分析1 。
欢迎您的用心访问！
本期推文阅读时长大约5分钟，请您耐心阅读。
Share interest, spread happiness,
increase knowledge, and leave beautiful.
Dear you,
this is the LearningYard Academy!
Today I bring you
Numerical Analysis of "A Study of Dual-Channel Dynamic Pricing in Community Fresh Food Supply Chain from a Game Perspective "1 .
Welcome your visit!
The reading time of this tweet is about 5 minutes, please read it with patience.
本期推文将通过思维导图，精读内容，知识补充三个板块，展示期刊论文《博弈视角下社区生鲜食品供应链双渠道动态定价研究》数值分析1，请读者跟着小编一起来学习吧！
This tweet will Ben through the mind map, intensive reading content, knowledge supplement three panels, showing the journal paper "game perspective of community fresh food supply chain dual-channel dynamic pricing research" numerical analysis 1, please readers follow the editor to study it!
✦ +
+
思维导图
✦ +
+
精读内容
数值分析部分，作者首先对各研究参数进行假设性赋值，以6天保质期的生鲜产品为例，得出了生鲜食品供应链电商渠道和传统渠道的动态定价图和生鲜食品供应商和零售商的库存变化情况图。
In the numerical analysis section, the authors first assign hypothetical values to each research parameter to derive dynamic pricing graphs for e-commerce and traditional channels of fresh food supply chain and inventory changes of fresh food suppliers and retailers, taking fresh products with a shelf life of 6 days as an example.
可以从上图看到，新鲜度衰减的速度先快后慢，传统渠道有优势，价格高于电商渠道，而且前期传统渠道的价格折扣要低于电商渠道的价格折扣。因为传统渠道的运营成本较高，所以相同的批发价、更高的定价有利于保证传统渠道的收益。随着时间的进行，传统渠道由于新鲜度低能被消费者直接观察到，所以为了产品全部销售，传统渠道的动态价格低于电商渠道价格。
As can be seen from the above chart, the decay of freshness is faster then slower, traditional channels have the advantage of higher prices than e-commerce channels, and the price discounts in the early traditional channels are lower than the price discounts in e-commerce channels. Because the traditional channel has higher operating costs, so the same wholesale price and higher pricing is conducive to ensuring the revenue of the traditional channel. As time proceeds, the traditional channel due to the low freshness can be directly observed by consumers, so in order to product all sales, the dynamic price of the traditional channel is lower than the price of e-commerce channels.
紧接着，作者对上图情况总结出三点原因，并对供应商提出建议。
1.零售商采取传统渠道销售，初期消费者很容易观察到新鲜的产品，无需提供较大折扣。
2.电商渠道中，消费者和供应链之间存在信息不对称，前期需要提供较大折扣，后期一味采取比传统渠道定价低的办法，有损利益。
3.传统渠道和电商渠道之间消费者的接受程度影响供应链运营决策，当产品新鲜度容易识别，适合传统渠道销售，当产品新鲜度不容易识别，适合线上渠道销售。
Immediately after, the authors summarize three reasons for the above situation and make suggestions to suppliers.
1. retailers take the traditional channel sales, the initial consumers can easily observe the fresh products, no need to provide larger discounts.
2. In the e-commerce channel, there is information asymmetry between consumers and the supply chain, and it is necessary to provide larger discounts in the early stage, and later on, it is detrimental to take a lower pricing than the traditional channel.
3. The degree of consumer acceptance between traditional channels and e-commerce channels affects the supply chain operation decisions, when the freshness of the product is easy to identify, suitable for traditional channel sales, when the freshness of the product is not easy to identify, suitable for online channel sales.
✦ +
+
知识补充
文中提到一个名词—反展厅现象，那么什么是反展厅现象呢？
反展厅现象即消费者首先在网上搜索、浏览和研究某款产品，然后前往实体店购买。这与之前被业界普遍关注的“展厅现象”恰好相反，展厅现象指的是在店内看好商品后，再通过网店购买。
The article mentions a term - anti-showroom phenomenon, so what is it?
The anti-showroom phenomenon is when consumers first search, browse and research a product online, and then go to a physical store to buy it. This is the opposite of the "showroom phenomenon" that has been a common concern in the industry before, which refers to buying through online stores after looking at products in stores.
今天的分享就到这里了。
如果您对今天的文章有独特的想法，
欢迎给我们留言，
让我们相约明天。
祝您今天过得开心快乐！
That's it for today's sharing.
If you have a unique idea about today’s article,
welcome to leave us a message,
let us meet tomorrow.
I wish you a happy day today!
参考资料：DeepL翻译，知乎，百度
参考文献：潘琳,徐夏静,周荣庭.博弈视角下社区生鲜食品供应链双渠道动态定价研究[J/OL].中国管理科学:1-12[2023-02-05].
本文由LearningYard学苑整理发出，如有侵权请在后台留言！
LearningYard学苑
文字 | clear
排版| clear
审核| 任务达人