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今天小编为大家带来的是论文赏析—《B2C电子商务企业供应链风险预警研究》。
上期呢我们对文章的二章进行了详细的分析，今天继续学习第三章。
第三章主要内容是B2C电子商务企业供应链风险及其预警必要性分绍。从目录中可以看出，文章还是遵循循序渐进的原则，首先从B2C电子商务企业供应链的结构和特征进行详细的分析，紧接着分析了B2C电子商务供应链风险的特点和危害，指出供应链风险管理中存在的问题，据此得到供应链风险预警模型构建的必要性。
B2C电子商务企业供应链结构图如下所示，该系统中，B2C电子商务企业作为供应链的核心企业对其他成员进行控制和引导。B2C电子商务企业通过对信息流、物流、资金流等进行有效调控，利用先进的技术和设备，将供应商、物流服务商、金融机构直到最终的消费者连成一个整体。在这样的网状结构下，消除了整个供应链上不必要的运作和消耗，最大限度地发挥供应链整体的力量，实现共赢。
与传统的供应链不同，B2C电子商务企业供应链是供应链在 B2C 企业的新的应用，其自身有着比较显著的特征，主要包括以下几点：
电子商务在供应链管理中的应用使得各个节点企业需要通过不完全约束方式和无形的道德准则来实现信息的协调，使得这种风险除了显示与传统供应链风险不同的特征外，还具有以下特点：传递性、复杂性与多样性、动态性与不确定性、虚拟性。
在B2C电子商务企业供应链中，风险的发生在短期内会导致供货短缺或者客户服务水平降低，从长远看则可能影响到B2C电子商务企业所占的市场份额、造成客户流失甚至股票市值缩水等。
我国B2C电子商务企业刚处于起步阶段，缺乏供应链管理理念与规划，同时正在为供应链风险管理难题付出高昂的代价。调查结果显示，目前我国B2C电子商务企业在供应链风险管理方面仍然存在以下问题：
（1）供应链风险意识淡薄，缺乏风险管理系统
（2）供应链管理注重局部，整体风险控制不足
（3）供应链风险预警机制缺失，习惯性“事后弥补”
由此可见，对B2C电子商务企业供应链风险预警模型进行研究是非常必要的，一者有利于弥补供应链风险预警方面的不足，在者有利于B2C电子商务企业对供应链风险进行动态监控，还有利于B2C电子商务企业的持续健康发展。
第二章总体内容集中在对供应链风险预警必要性的分析上，难度不大，重点在于全面地收集资料，按照逻辑进行具体地分析。
英文学习
In the last issue, we conducted a detailed analysis of the second chapter of the article, and today we continue to study the third chapter.
The main content of the third chapter is the introduction of the supply chain risk of B2C e-commerce enterprises and the necessity of early warning. As can be seen from the catalogue, the article still follows the principle of step-by-step. First, it analyzes the structure and characteristics of the supply chain of B2C e-commerce enterprises in detail, then analyzes the characteristics and hazards of B2C e-commerce supply chain risks, and points out the supply chain risks. Based on the problems existing in management, the necessity of constructing a supply chain risk early warning model is obtained.
The supply chain structure diagram of B2C e-commerce enterprise is shown below. In this system, B2C e-commerce enterprise, as the core enterprise of the supply chain, controls and guides other members. Through effective regulation of information flow, logistics, and capital flow, B2C e-commerce enterprises use advanced technology and equipment to connect suppliers, logistics service providers, financial institutions, and final consumers into a whole. Under such a network structure, unnecessary operations and consumption in the entire supply chain are eliminated, and the overall strength of the supply chain is maximized to achieve a win-win situation.
Different from the traditional supply chain, the supply chain of B2C e-commerce enterprises is a new application of supply chain in B2C enterprises. It has its own significant characteristics, including the following points:
The application of e-commerce in supply chain management makes each node enterprise need to achieve information coordination through incomplete constraints and intangible moral standards, so that this risk not only shows different characteristics from traditional supply chain risks, but also has the following characteristics : Transitivity, complexity and variety, dynamism and uncertainty, virtuality.
In the supply chain of B2C e-commerce enterprises, the occurrence of risks in the short term will lead to shortage of supply or reduced customer service level, but in the long run, it may affect the market share of B2C e-commerce enterprises, cause customer loss and even shrink the stock market value Wait.
B2C e-commerce enterprises in my country are just in their infancy, lacking supply chain management concepts and planning, and are paying a high price for supply chain risk management problems. The survey results show that at present my country's B2C e-commerce enterprises still have the following problems in supply chain risk management:
(1) Weak awareness of supply chain risks and lack of risk management systems
(2) Supply chain management focuses on local parts, and the overall risk control is insufficient
(3) The supply chain risk early warning mechanism is missing, and it is habitual to "make up after the fact"
It can be seen that it is very necessary to study the supply chain risk early warning model of B2C e-commerce enterprises. One is to make up for the shortage of supply chain risk early warning, and the other is to help B2C e-commerce enterprises to dynamically monitor supply chain risks. It is also conducive to the sustainable and healthy development of B2C e-commerce enterprises.
The overall content of the second chapter focuses on the analysis of the necessity of supply chain risk early warning, which is not difficult.
翻译：谷歌翻译。
参考资料：[1]张星娟.B2C电子商务企业供应链风险预警模型研究
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