怎么制定一个好市场计划？
hello my dear friends good morning，朋友们，早上好。so today we would like to talk about，我们来聊聊关于工作交接。
how to set up kind of marketing plan，如何建立一个好的市场计划？you know right，before you doing any business，我们做任何生意之前。
you need to understand where is your market我们一定要懂得哪里才是你的市场。because nowadays因为当下more and more products越来 is on the market you know right在市场随处可见。that means we never lack inkind of product but we我们从单一产品角度来说，to develop kind of product with more function我们必须要设计开发一些具有更多功。
you can provide more functionto clients meanwhile同时价格，or with competitive price具有一定的竞争性。
maybe this is your advantageright或许这才是你的优势。
this is your strength这才是你的优势。
so how to make a marketing plan那么怎么样制定一个好的挑战？
you need to understand what is challenge首先你要明白当下的目标是什么？
for example how many percentage you would like to你想获取多大的份额？
make that area right在你要做市场细分。
you need to understand你也需要明白，our marketing市场规划你公司的背景。
plan should involve计划它包括situation analysis thatmeans市场形势分析。
in current situation当下的市场。
you need to understand your competitors应该要了解你的客户。
your company background了解你公司的背景。
and your customer了解你的客户。
right these kind of things诸如your company your client你的客户。
and your competitor和你的资本。
so this kind of things you have make more study right，要做深入的研究。
and meanwhile you also needto同时你也需要找到市场细分。
find out where is your marketing segmentation你的市场细分。
that means where are you going to sell your product你要把你的产品卖到哪里？so who will谁来买buy your product，你的产品？
so this kind of things right 对吧？这些事情how to reach your protectional or your target client你怎么样去抵达你的潜在的或者说你的磨标客？
so this kind of things这些事情and moreover you need to understand what is marketing还有你要明白市场战略。
strategy right such as productprice and promotion比如说产品的定价促销。
right this long term and short term solution这些短期和长期的方案。
you have to prepare in advance你必须要事先准备。