在看到滴滴顺风车*杀凶**案的新闻后，网上掀起了一股更改滴滴客户端个人信息的热潮：不少90后将自己乘客端主页的个人信息年龄一栏改成70或80后，头像换成了“超凶”或中老年最爱的花卉照片。

5月6日，山东祥鹏航空一位21岁的空姐在郑州机场附近通过滴滴顺风车叫了一辆车前往市区，不幸被司机杀害。8日，滴滴公司向全社会公开征集线索，寻找一位名叫刘振华的司机。12日，经多方努力、全力搜寻，警方在郑州市一河渠内打捞出一具尸体。经过DNA样本鉴定，警方确认该尸体系犯罪嫌疑人刘振华。

The tragedy of a young woman flight attendant who was reportedly murdered by a Didi driver has reverberated on Chinese social media, generating wide discussion on the safety of using car-hailing services. Hitchhiking, which was the form used by the victim, was the subject of much of the discussion.

11日，滴滴宣布，顺风车业务将从5月12日起全国停业整改一周。

On May 11, Didi announced that it was suspending the hitchhiking service for one week.

这件杀人案件发酵到现在，已经成为了全民不安全感的引线。虽然有专家学者撰文表示，这件事情与滴滴平台其实没有太大的关系——但想起来，却总有一种诡异的不舒服感：为什么出事的偏偏是顺风车？

Why has hitchhiking become so controversial?

顺风车的“社交脸”

实际上，顺风车与其他类型的网约车有着不同的属性。按照交通部此前的规定，顺风车属于“私人客车合乘范畴”，不属于道路经营行为，是非盈利性质，车主和车辆均不需要取得相关的经营资格证书。

Actually, hitchhiking differs from other ride-sharing services. According to the Ministry of Transport, hitchhiking is for “private cars” and is not a kind of road operation behavior. This means that both car owners and vehicles do not need related qualification certificates.

顺风车上线之初，就表明了自身更多的“社交属性”。滴滴顺风车事业部总经理黄洁莉彼时对此解释道，顺风车是C2C （Customer to Customer）平台，快车和专车都是B2C （Business to Customer）的平台，在价格上顺风车一定是非盈利目的，她自己理解顺风车是带有一定社交属性的产品。

2015年，滴滴快的总裁柳青也曾表示，她在美国念书的时候特别感慨——在路上随时敢拦截一辆车，而且是完全不认识的陌生人，会一起走到一个地方有说有笑地聊，但这件事情在中国暂时还尚未普及，而滴滴做这款产品的目的就是希望可以解决这个问题。

It is important to know that “socializing” has become an essential characteristic for hitchhiking in Didi, as stated by officials when the service was first launched. “Hitchhiking is a C2C platform, while other services in Didi are B2C. Also, as can be seen from the price, sometimes for people who hitchhike, it not mainly about the money, but for socializing,” said one of the Didi managers at the time.

好吧，怪不得顺风车的网页宣传语是这个画风

按照目前顺风车的设计机制，在车主接单前，司机和乘客双方能看到对方的年龄、职业等个人信息；在行程结束之后，车主和乘客可以互贴标签，撰写评价。

According to the design mechanism, before a driver receives an order, both the driver and the passenger should know each other’s private information like their ages and jobs. After the journey, they can “label” each other and write comments.

这个操作的初衷是把乘客和司机的出行记录和信任值提供给下次的车主和乘客做参考。

The main purpose for this requirement is to give both parties a greater reference point when they are going to “have a journey.”

然而，在空姐遇害案之后，有网友在网上晒出了部分顺风车司机对女乘客的一些低俗评论，原来车主在选择接单前就已经了解到了乘客的性别、容貌、性格等特征，确实存在安全隐患。

However, after the case of the “flight attendant being killed by Didi driver,” some netizens shared hitchhiking drivers’ comments that are vulgar and obscene.

这个画风，大家自行感受下吧…

这里所有的功能与形象展示，如果放在纯粹打造陌生人社交平台的线上软件上，其实无可厚非。线上社交，女性还有充分的选择权和自主权，只要不进入线下，危险系数仍然较低——然而顺风车是不同的。顺风车意味着，进行社交展示的人将直接进行一场线下互动。显然，顺风车这个功能的产品设计已经成为了一款以出行为载体的陌生人线下社交工具。

The hitchhiking process may be understandable if it was on an online dating website but it is not. Online gives women more options, and as long as they do not go offline, there is no danger.

However, Didi has combined the social scene with offline interaction, which makes it more like a social networking website based on car-sharing.

顺风车绝非"社交"+"出行"

顺风车出行带有陌生人社交属性，不必讳莫如深。毕竟，顺风车行业做社交有如下几点好处：

1. 拉近司机与乘客的距离——提高用户粘性

2. 社交内容沉淀——提高转化率（类似淘宝评价）

3. 提升产品体验

但不同于线上社交，顺风车把陌生人置于同一车内的真实空间，凸显了出行场景和社交场景的本质区别，顺风车产品也绝非是二者的简单叠加。既然要做社交，而且是一场必须涉及线下的社交，那么审核就必须极其严苛才行。

Socializing is not a surprising element in hitchhiking, but it exposes the divide between the social and car-sharing scenes. Hitchhiking is not only a sum of the two parts.

显然，现有的产品体系中，司机和乘客的选择权和知情权是不对等的。毕竟，这个号称“最严认证”的机制，竟然靠的是司机的自觉！

注册车主首先要选择车型参数，之后要提交行驶证和驾驶证的照片，但是行驶证和驾驶证居然可以不是同一人！

在提交照片的时候，不需要本人手持证件进行拍照，甚至不需要注册人性别和上传证件性别一致，平台也不会进行任何提示。

也就是说，只要你选择了车型，再随便盗张驾驶证照片，就可以认证成功，成为顺风车司机。

而在空姐遇害案中，滴滴更是暴露了平台审核和风控上的诸多漏洞。嫌疑人在案发前曾经有过一次性骚扰投诉记录，客服打电话联系不上联系人，也没有进行妥善处理。同时，根据滴滴自查，犯罪嫌疑人顺利违规使用其父顺风车账号接单，平台也未触发人脸识别。

Obviously, in the current system there are still some loopholes. For example, the so-called “strictest” authentication mechanism is based on drivers’ consciences.

This can be seen from the case of the “flight attendant being killed by Didi driver.” The account of the suspect belongs to his father and Didi did not require another authentication from him.

There is also the suspect’s record of sexual harassment at the company, whose customer service department did not get in touch with the complainants so their cases were not investigated.

滴滴自身对于司机和乘客双方评价的处理方式亦有问题。在网友晒出的评价截图中，有部分非常低俗露骨的评价，但滴滴客服却表示这些历史评价无法删除，后台也并没有进行有效审核。

在这种情况下，评论区似乎已经变成了部分车主交流龌龊想法的阵地。

这些含有性暗示的标签，与出行毫无关系，但滴滴为了给顺风车强调社交功能，默许将这些标签贴在乘客身上，不仅是对乘客隐私的出卖，也是对人性的考验。

社交是流量之王，企业想要做社交无可厚非。遗憾的是，多数公司并没有真正理解不同产品之间做社交的风控区别。很多前期掌握流量的互联网公司，以为对这些流量进行深度加工，就能够做内容、做深度、*绑捆**用户。

但不要忘了，整体不是部分的简单叠加或机械堆积，而是以一定的结构形式互相联系、相互作用着，这样才能够使得整体具有新的属性和规律。想要做社交，也绝不能仅仅是在工具上强行社交，毕竟，某一功能的改变往往意味着系统的整体配合; 想要做出行社交，就必然要有与之相配套的机制作为保障。

Since “socializing” is the biggest traffic flow, companies should keep in mind that the whole is not only a sum of parts. Only when parts are bonded organically, will the whole have new characteristics.