#英汉双语##财经头条#全球最大的运动服装制造商耐克（Nike）周四公布了截至2024年2月三个月的季度业绩。
Nike, the world’s largest maker of sportswear, announces its quarterly results on Thursday, covering the three months ending in February 2024. In the last fiscal year, which ended in May 2023, Nike’s annual sales were up by a tenth. But the company expects only a 1% growth in sales this year. The slowdown is partly caused by softening consumer demand, especially in China and Europe. Nike is also losing ground to upstart footwear brands like Hoka and On Running.
全球最大的运动服装制造商耐克（Nike）周四公布了截至2024年2月三个月的季度业绩。在截至2023年5月的上一财年，耐克的年销售额增长了十分之一。但该公司预计今年的销售额仅增长1%。增长放缓的部分原因是消费者需求疲软，尤其是在中国和欧洲。耐克也在与Hoka和On Running等新兴鞋类品牌的竞争中败北。
To “reignite” its growth, the company announced in February that it would cut more than 1,500 jobs, or 2% of its workforce. This was part of a plan to trim costs by $2bn over the next three years. The company is also investing in smaller, techier stores designed to showcase its products and encourage people to shop online. By 2025, Nike aims to sell 60% of its wares directly to consumers, either online or through its own stores, cutting out traditional retailers. The brand is also expecting a boost from the 2024 Summer Olympics in Paris, where it will be the official sponsor of the American gymnastics team.
为了“重新点燃”增长，该公司在2月份宣布将裁员1500多人，占其员工总数的2%。这是未来3年削减20亿美元成本计划的一部分。该公司还投资于规模较小的技术商店，旨在展示其产品并鼓励人们在网上购物。到2025年，耐克的目标是直接向消费者销售60%的产品，要么通过网上销售，要么通过自营店销售，避开传统零售商。该品牌还希望从2024年巴黎夏季奥运会中获得提振，因为它将成为美国体操队的官方赞助商。
