Pepperjack 是澳大利亚价值第一的红酒，其独特的标签上有一条狭窄的奶油色条，以一定角度贴在瓶子上。我们被要求为该品牌创建一个限量版标签，将其定位为与牛排搭配的完美葡萄酒。我们的解决方案是保持标签与原来的角度相同，但将其完全包裹在瓶子上，讲述葡萄酒和牛排搭配的故事。
从屠宰纸包装到变成刀块的礼物，Pepperjack Graded 包装的一切都将品牌与其“搭配牛排的葡萄酒”的定位联系在一起。
Pepperjack is the No.1 red wine by value in Australia, and its distinctive label features a narrow cream strip applied at an angle to the bottle. We were asked to create a limited release label for the brand that would be positioned as the perfect wine to drink with steak. Our solution was to keep the label at the same angle as the original but wrap it completely around the bottle, telling the wine and steak-matching story.